Andy Lavelle, Director of Demand Gen at ZeroCater, talks with Jeremy about generating strong content ideas.Highlights:How coming up with quality ideas contributes to optimized SEOHow to overcome creative blocksPros and cons of working with a content agency vs. producing content in-houseLearn more about ZeroCaterConnect with Andy on LinkedInMemorable Quotes:"There's no shortcut, right? There's only one way to outrank or, you know, provide better content and that's by creating better content.""Google can cut through the noise and there's no shortcuts except creating good content.""Sometimes it's as easy as if you're number two, number three, number 10 in the market, look at your competitors, see what they're doing. Do it better. If there's a weak piece of content that you think you can out-rank them for, create a better piece. Don't reinvent the wheel, look at what they're doing and do it better." The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jennifer Sabin, VP of Marketing at Showd.Me, talks with Jeremy about strategies for juggling various audiences.Highlights:Calibrating messaging and content for different audiencesHow to keep content for various audiences on brand and "of a piece"Keeping your team organized when creating content for multiple audiencesLearn more about Showd.MeConnect with Jennifer on LinkedInMemorable Quotes:"As we grow and expand into other industries, we need to make sure that any prospect who visits our website feels like Showd.Me can work for them.""We're just really trying to figure out the best way to get the right content to the right audience at the right time.""The first thing I did was, I made sure that we created a brand standard guideline document and we send that out to any external vendor that we work with and any agency that we partner with to make sure that anything that's written that comes with our Showd.Me logo stamped on it is consistent to our internal messaging."The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Michelle King, Head of Marketing at Waracle, talks with Jeremy about the importance of research when hyper-targeting leads.Highlights:Strategies for "hyper-targeting" leadsWhy hyper-targeting is effectiveHow to include a podcast in your marketing strategyLearn more about WaracleConnect with Michelle on LinkedInWaracle PodcastMemorable Quotes:"We need to look at who our kind of targets are within those industries and ensure that, you know, what we're putting in front of them is aligned to kind of their language, you know, the messaging that would relate to them and stuff like that. So I think it, it's not that kind of broad go to market wide scale kind of brand awareness. It's more niche.""I think for me, the brand authenticity thing is key because people can see right through that. If you're not authentic and you're trying to be something you're not, it just doesn't work. People can't engage with it. They can't relate to it.""Not everyone wants to just read a piece of content. You want something that's a bit more engaging and I think bringing the podcast brings that to the table."The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Julie Fishman, Director of Product Marketing at ShipHawk, talks with Jeremy about effectively planning a marketing campaign.Highlights:Creating and communicating your plan with time in mindWhy strong leadership is important in planningWhat not to do when planning a marketing campaign Learn more about ShipHawkConnect with Julie on LinkedInMemorable Quotes:"That luxury of time, of even having an extra four or six weeks to really plan backwards, get the designers engaged and not have to turn everything into a fire drill at the last minute and really be ahead of the game is professionalizing and it's such a good feeling to know that you have all the pieces in place when you're really finally ready to ignite the campaign and go live.""If I don't achieve my goals and get all the buy in that's necessary and the budget that's required to really get the kind of activity needed to get pipeline, then it's gonna look bad on me because there are gonna be KPIs that the organization is looking at and I'm not going to achieve them if I don't have buy in and I don't have a schedule that's reasonable.""Part of it comes with visioning and dreaming. Like if we didn't have all these impediments, what would the best plan look like? What would we want to achieve? So it's starting to dream with, what do you want your end result to be? And then sitting together and saying, honestly, what does that really take to get there?"The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Warren Sukernek, VP of Marketing at FloCareer, talks with Jeremy about educating the market on a new concept.Highlights:The main challenges of introducing Interview as a Service into the US marketAddressing the concerns of talent acquisition professionalsWhich techniques work best to educate the marketLearn more about FloCareerConnect with Warren on LinkedInMemorable Quotes:"I think if a TA professional really thinks that we are competitive, they quickly change their tune when they feel the value we can provide and the help that we offer to them.""I think we're seeing more adoption of the term or recognition of the term with prospects and clients that we speak to and they're recognizing what that means.""My focus is really on building out our market stack and infrastructure that can deliver brand awareness, recognition, and ultimately, resulting in a strong pipeline."The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Nick Belesis, VP of Growth at Scientia, talks with Jeremy about the importance of research in creating personalized outreach.Highlights:Challenges of connecting with buyers and decision makers at banksWhy it's important to put time into market research and personalized outreachWays personalized outreach works in practiceLearn more about ScientiaConnect with Nick on LinkedInMemorable Quotes:"At the end of the day, we're not looking to sell to anyone who doesn't need us. We really want to be connecting with individuals who really find value and I think that's really why we've had such success and such great clients because we really do build great relationships with these individuals.""We really want to do a lot of research on our potential clients because, first and foremost, we want to understand if they're going to be a good fit. We don't want to waste anyone's time.""I believe that way a lot of individuals when they actually see you've paid attention to what it is they're doing, looked at their accomplishments, maybe even some of the trouble that they've had and provided a solution before even having an interaction with them, it does tend to cut through the noise." The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Danielle Lewan,  VP of Marketing at Black Kite, talks with Jeremy about cultivating trust with naturally skeptical clients.Highlights:Strategies for connecting with a skeptical audienceHow to use vertical segmentation to effectively tailor messagingPitfalls to avoid when trying to gain trust from clientsLearn more about Black KiteConnect with Danielle on LinkedInMemorable Quotes:"There is an area of opportunity for everything. It might not have been done in the past, it might not have been successful in the past, but make sure that you're looking for those opportunities and taking advantage of them and at least trying.""We're trying to capture a market that, again, has unfortunately been burned in the past and help them understand what better tools and solutions are out there that will alleviate some of the concerns that they're having.""The moment that you're able in every single decision that you make to pivot that dial to ask what are they getting out of this? What is the customer going to benefit from this conversation or this advertisement, or this medium that I'm trying to reach them through? If you don't have an answer to that, then you probably shouldn't be doing what you're doing."The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jay Hinman, VP of Marketing at Lily AI, talks with Jeremy about the ways buyer intent data helps companies customizes the consumer experience.Highlights:The value of gathering data about buyer intentHow to effectively use buyer intent dataAreas buyer intent data is limitedLearn more about Lily AIConnect with Jay on LinkedInMemorable Quotes:"When you've done it correctly, a visit to one of our customers' online stores should feel ultimately like a visit to a personal shopper.""It doesn't tell you exactly what to order for the next season, but it can give you leading indicators.""So we've created this customer intent platform for the retail eCommerce industry and it really has an extensive set of AI powered product attributes and it combines those product attributes with unique customer intelligence."The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Frank Schieber, Senior Demand Gen Manager at Core, talks with Jeremy about the importance of collaboration between sales and lead gen.Highlights:Why sales and lead gen need strong communication to collaborateDealing with the "messy middle" of a sales cycleFinding the line between keeping a prospect engaged and overwhelming them with contentLearn more about CoreConnect with Frank on LinkedInMemorable quotes:"Every role I've ever had (in demand gen) has been collaborative and it lives and dies by the level of collaboration  and the willingness of others to collaborate.""Marketing executives want silver bullets. They don't exist. You've got to tackle things from a portfolio approach and engage accordingly.""The message is very clear, efficient, easy to read, and not egotistical. Everything's going to serve a purpose that's going to help them. Otherwise, it's just wasting their time."The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Meghan Grumbach, VP of Marketing at Revcontent, talks with Jeremy about the experience of going through a brand refresh.Highlights:Overhauling your brand with the goal of being acquiredStarting with your "Why" ala Simon Sinek - why it's a good strategy and how it works for rebrandingBeginning with the end goal and working backwards to achieve itLearn more about RevcontentConnect with Meghan on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.