Liam Whalen, VP of Marketing and Communications at 6AM City, talks with Jeremy about maximizing value on your company's LinkedIn page.Highlights:Liam's 4-pillar approach to LinkedIn marketingEnabling and encouraging company leaders and employees to be active on LinkedInThe importance of having a LinkedIn strategy to organize content and posting schedulesLearn more about 6AM CityConnect with Liam on LinkedInMemorable Quotes:"Create a base and see what the current landscape is. Do your research into it because of course every single social outlet, every single marketing execution is so vastly different. It's so unique in its own individual way. And LinkedIn is its own individual thing.""We actually celebrate and we encourage our employees to really be active on there and to celebrate the wins. Of course, we are never telling you, hey, post this or be engaged. No, we want them to feel compelled to engage with our content. If they engage with us, it shows the pride they have in their roles and what they do for the company, that feel like they're making a true impact.""It's easy to talk all day about what you're going to do, but unless you have that plan laid out for the next 30, 60, 90 days, so you know exactly what's gonna be coming down the pipeline, then it's not gonna be successful."The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Ben Lloyd Pearson, Director of Developer Marketing at Mattermost, talks with Jeremy about marketing to software developers.Highlights:Why developers are wary of marketingHow to market without obvious "marketing"Advice for marketing teams trying to connect with developersLearn more about MattermostConnect with Ben on LinkedInMemorable Quotes:"I think the most important thing to understand is that developers have a certain level of indignation that they carry with them. So whenever you fail to meet their needs, they often view that through a lens of distrust.""What it really comes down to is like developers, they want a clear picture of what it's like to use your product before they ever reach out to have any sort of sales conversation with you.""But when it comes to developer marketing, there's sort of two things that I view as essential to every practice and then there's another one that's sort of an aspirational thing that you can achieve in certain situations. So the two things that are essential are evangelism and advocacy and then the third one that is sort of optional is developer relations."The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Ben Brown, VP of Marketing at ConverseNow, talks with Jeremy about helping his audience visualize non-visual tech. Highlights:Strategies for introducing a new concept to marketGiving value to non-visual techMeasuring ROI on non-visual techLearn more about ConverseNowConnect with Ben on LinkedInMemorable Quotes:"It's about having people understand, okay, what am I missing out on by not having this technology in my restaurant?""Our overall strategic approach is being able to identify terms and topics that people are already searching for because people just simply aren't as aware of voice AI.""A visualization of how it's all gonna work in a way that's really easy to digest using language that's much easier to understand, avoiding jargon, and just making things tow the line between making it extremely approachable, but at the same time sophisticated to show this is gonna propel you into the future."The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Julie Neumann, VP of Marketing at Testlio, talks with Jeremy about educating your market about a new concept.Highlights:Strategies for introducing a new conceptTraditional and non-traditional ways to measure the success of introducing new ideasPushing consistency while allowing for an idea to adapt to market needsLearn more about TestlioConnect with Julie on LinkedInMemorable quotes:"Once you start using a term, use that term. Get it in there. Don't have conflicts in your messaging. Really start to think about like, okay if we're going to take this new idea to market, how are we consistently talking about it?""I think that the number one, like is this a winning idea and are you getting traction, is can you get customers to start using it?""Be a little bit flexible too on the back end. Get consistency of your terminology, but then, you know, these things can kind of have a life of their own so how do you wanna adapt? As you see stuff being picked up in different ways, how do you change and look at that and let it grow on its own a little bit?"The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Andy Lavelle, Director of Demand Gen at ZeroCater, talks with Jeremy about generating strong content ideas.Highlights:How coming up with quality ideas contributes to optimized SEOHow to overcome creative blocksPros and cons of working with a content agency vs. producing content in-houseLearn more about ZeroCaterConnect with Andy on LinkedInMemorable Quotes:"There's no shortcut, right? There's only one way to outrank or, you know, provide better content and that's by creating better content.""Google can cut through the noise and there's no shortcuts except creating good content.""Sometimes it's as easy as if you're number two, number three, number 10 in the market, look at your competitors, see what they're doing. Do it better. If there's a weak piece of content that you think you can out-rank them for, create a better piece. Don't reinvent the wheel, look at what they're doing and do it better." The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jennifer Sabin, VP of Marketing at Showd.Me, talks with Jeremy about strategies for juggling various audiences.Highlights:Calibrating messaging and content for different audiencesHow to keep content for various audiences on brand and "of a piece"Keeping your team organized when creating content for multiple audiencesLearn more about Showd.MeConnect with Jennifer on LinkedInMemorable Quotes:"As we grow and expand into other industries, we need to make sure that any prospect who visits our website feels like Showd.Me can work for them.""We're just really trying to figure out the best way to get the right content to the right audience at the right time.""The first thing I did was, I made sure that we created a brand standard guideline document and we send that out to any external vendor that we work with and any agency that we partner with to make sure that anything that's written that comes with our Showd.Me logo stamped on it is consistent to our internal messaging."The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Michelle King, Head of Marketing at Waracle, talks with Jeremy about the importance of research when hyper-targeting leads.Highlights:Strategies for "hyper-targeting" leadsWhy hyper-targeting is effectiveHow to include a podcast in your marketing strategyLearn more about WaracleConnect with Michelle on LinkedInWaracle PodcastMemorable Quotes:"We need to look at who our kind of targets are within those industries and ensure that, you know, what we're putting in front of them is aligned to kind of their language, you know, the messaging that would relate to them and stuff like that. So I think it, it's not that kind of broad go to market wide scale kind of brand awareness. It's more niche.""I think for me, the brand authenticity thing is key because people can see right through that. If you're not authentic and you're trying to be something you're not, it just doesn't work. People can't engage with it. They can't relate to it.""Not everyone wants to just read a piece of content. You want something that's a bit more engaging and I think bringing the podcast brings that to the table."The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Julie Fishman, Director of Product Marketing at ShipHawk, talks with Jeremy about effectively planning a marketing campaign.Highlights:Creating and communicating your plan with time in mindWhy strong leadership is important in planningWhat not to do when planning a marketing campaign Learn more about ShipHawkConnect with Julie on LinkedInMemorable Quotes:"That luxury of time, of even having an extra four or six weeks to really plan backwards, get the designers engaged and not have to turn everything into a fire drill at the last minute and really be ahead of the game is professionalizing and it's such a good feeling to know that you have all the pieces in place when you're really finally ready to ignite the campaign and go live.""If I don't achieve my goals and get all the buy in that's necessary and the budget that's required to really get the kind of activity needed to get pipeline, then it's gonna look bad on me because there are gonna be KPIs that the organization is looking at and I'm not going to achieve them if I don't have buy in and I don't have a schedule that's reasonable.""Part of it comes with visioning and dreaming. Like if we didn't have all these impediments, what would the best plan look like? What would we want to achieve? So it's starting to dream with, what do you want your end result to be? And then sitting together and saying, honestly, what does that really take to get there?"The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Warren Sukernek, VP of Marketing at FloCareer, talks with Jeremy about educating the market on a new concept.Highlights:The main challenges of introducing Interview as a Service into the US marketAddressing the concerns of talent acquisition professionalsWhich techniques work best to educate the marketLearn more about FloCareerConnect with Warren on LinkedInMemorable Quotes:"I think if a TA professional really thinks that we are competitive, they quickly change their tune when they feel the value we can provide and the help that we offer to them.""I think we're seeing more adoption of the term or recognition of the term with prospects and clients that we speak to and they're recognizing what that means.""My focus is really on building out our market stack and infrastructure that can deliver brand awareness, recognition, and ultimately, resulting in a strong pipeline."The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Nick Belesis, VP of Growth at Scientia, talks with Jeremy about the importance of research in creating personalized outreach.Highlights:Challenges of connecting with buyers and decision makers at banksWhy it's important to put time into market research and personalized outreachWays personalized outreach works in practiceLearn more about ScientiaConnect with Nick on LinkedInMemorable Quotes:"At the end of the day, we're not looking to sell to anyone who doesn't need us. We really want to be connecting with individuals who really find value and I think that's really why we've had such success and such great clients because we really do build great relationships with these individuals.""We really want to do a lot of research on our potential clients because, first and foremost, we want to understand if they're going to be a good fit. We don't want to waste anyone's time.""I believe that way a lot of individuals when they actually see you've paid attention to what it is they're doing, looked at their accomplishments, maybe even some of the trouble that they've had and provided a solution before even having an interaction with them, it does tend to cut through the noise." The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.