Colton Pond, VP, Head of Marketing at Truv, talks with Jeremy about creating content communities.Highlights:Why creating communities around content is a strong marketing strategyHow their podcast has helped grow their communityThe importance of building relationships in the B2B landscapeLearn more about TruvConnect with Colton on LinkedInMemorable Quotes:"This automatically creates that product market fit and allows your message to resonate because it's coming from your target audience. It's not coming from you and your perspective, you help mold that based on the competitive landscape that exists.""A lot of people that don't come from B2B don't fully recognize this, but B2B buying cycles are relationship based. Your product has to be great, right? When the product evaluation happens, but you're not even gonna have a foot in the door or seat at the conversation table, unless you build relationships.""If you write content, you have time to really think about it, right? Which can tailor and alter some of their thinking, sometimes make it better, but honestly, sometimes make it worse, because you overthink it. I love just the genuine, conversational nature of podcast and how it creates really genuine content to be able to consume."The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Ben Gibert, VP of Marketing at Spectrm, talks with Jeremy about repurposing content for different channels.Highlights:How to implement the "create once, distribute forever" conceptWhy large projects lend themselves best to this strategyWays a podcast can energize your content Learn more about SpectrmConnect with Ben on LinkedInMemorable Quotes:"We can take this huge report and we can repackage it and bundle it in ways that kind of enable action at every part of the funnel, which for us is a major win, because these are big investments in content. And so if we can do that and we can even enable upsell within the customer success team, so expanding accounts by showing them what's possible on other channels and kind of what the use cases are, there's a lot of opportunity to take that one piece of content and just repurpose it into so many formats that add value throughout the company.""That's really the best way to grow is to focus on adding value, to focus on building relationships with people, to invite partners into the podcast, to explain launches that they're having that we're a part of and things like that.""I think it opens you up to thinking about things that you didn't think about. You know, we can be very blinded in our everyday work lives. I think having a moment to get out of that space and to come into something that is more of a conversation where you feel like you get to learn people, where you can connect with people, where you can kind of also grow your network."The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

David Howard, VP of Marketing at BuzzBoard, talks with Jeremy about content as a growth engine .Highlights:How content is the core element of engaging prospectsMaximizing content to maximize growthStrategies for "shattering" pillar content to produce even more contentWhy surveys are awesome for producing original contentLearn more about BuzzBoardConnect with David on LinkedInMemorable Quotes:"It's about reaching people on multiple channels, right? Just saturation, I'm gonna saturate every channel, but it's also about reaching people because people don't always integrate information the same. So you have to offer information in different ways.""Every piece of content, point of origin, starts with a blank page.""We have to educate them. Whatever they're doing before is the worst thing in the world. What we are doing and offering now best thing in the world. So you have to convince them of that."The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Alyssa Alsheimer, VP of Marketing at Wellframe, talks with Jeremy about creating proactive content that anticipates your audience's needs and interests.Highlights:How building proactive content drives thought leadershipStrategies for staying ahead of trends and producing forward thinking contentValue you get from sponsoring a podcast Learn more about WellframeConnect with Alyssa on LinkedInMemorable Quotes:"We develop an annual plan for content that has key pillars every quarter that are key tenants of our brand that we want to communicate to our target audience.""We need to make sure we're using terms that are more action oriented and actually mean something to people, rather than something that's kind of become an industry buzzword. So when we look at our mission and vision, when we look at our content, we're always doing it through that critical eye. Does this sound like it could come from anyone else? If you put our competitor's name in front of this white paper, does it seem like it could come from them?""Understand what those key messages are that you want to get across. Build in some room for testing, build in some room for reactivity because stuff is really happening quickly nowadays. But by knowing your brand and understanding those key messages, you'll always have something to return to."The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Mark Bliss, Senior Vice President of Marketing at DNSFilter, talks with Jeremy about starting big to go small.Highlights:Why it makes sense to prioritize the biggest marketing assetsHow Mark and his team repurposed a virtual conference into dozens of pieces of contentThe folly of smaller brands trying to mimic the content strategy of enterprise brandsLearn more about DNSFilterConnect with Mark on LinkedInMemorable Quotes:"You only have so much marketing brain power to go around. Some teams are smaller than others but even the giant organizations with a huge brain trust of content marketers, you only have so much marketing brain power. And so when I talk about, you know, big to go small it's saying that let's focus and prioritize the biggest assets because we can create smaller assets off of those.""It enables you to kind of cross-pollinate a little bit easier because you took this big item and you broke it into smaller sections which can be a foot in the door.""I think that there is this understanding that somehow came to be that in order to sell to enterprise, you need to act like the big brands in your space. When in reality, enterprise buyers aren't coming to buy from you because you're exactly like the big dog that they would normally just buy from. You know, they're not looking for that. They don't want the diet version of that. They want something new, something interesting."The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Ryan George, Chief Marketing Officer at Docupace, talks with Jeremy about the value of sharing content that features your company's employees and customers.Highlights:Why sharing content about people at your company can resonate with your audienceHow this strategy helps you stand out from competitorsEffective ways to highlight your company's peopleHow and why Ryan and his team created a new national holiday, Back Office Heroes Day (for reals!)Learn more about DocupaceConnect with Ryan on LinkedInMemorable Quotes:"Technology's nothing without the people, right? So I think we're learning that it's not people or technology. It's the combination of the two that really is where the X factor comes from.""When we built a new website, we made sure that everybody in the company, regardless of if you're in the mail room or the CEO, had a professional headshot photo, a professional bio available on our website because we wanted to put our people first.""We also pay really good attention to what other marketing that we like and we'll just take examples and put it in our selection to come back to you when you need it."The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

 Liam Whalen, VP of Marketing and Communications at 6AM City, talks with Jeremy about maximizing value on your company's LinkedIn page.Highlights:Liam's 4-pillar approach to LinkedIn marketingEnabling and encouraging company leaders and employees to be active on LinkedInThe importance of having a LinkedIn strategy to organize content and posting schedulesLearn more about 6AM CityConnect with Liam on LinkedInMemorable Quotes:"Create a base and see what the current landscape is. Do your research into it because of course every single social outlet, every single marketing execution is so vastly different. It's so unique in its own individual way. And LinkedIn is its own individual thing.""We actually celebrate and we encourage our employees to really be active on there and to celebrate the wins. Of course, we are never telling you, hey, post this or be engaged. No, we want them to feel compelled to engage with our content. If they engage with us, it shows the pride they have in their roles and what they do for the company, that feel like they're making a true impact.""It's easy to talk all day about what you're going to do, but unless you have that plan laid out for the next 30, 60, 90 days, so you know exactly what's gonna be coming down the pipeline, then it's not gonna be successful."The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Ben Lloyd Pearson, Director of Developer Marketing at Mattermost, talks with Jeremy about marketing to software developers.Highlights:Why developers are wary of marketingHow to market without obvious "marketing"Advice for marketing teams trying to connect with developersLearn more about MattermostConnect with Ben on LinkedInMemorable Quotes:"I think the most important thing to understand is that developers have a certain level of indignation that they carry with them. So whenever you fail to meet their needs, they often view that through a lens of distrust.""What it really comes down to is like developers, they want a clear picture of what it's like to use your product before they ever reach out to have any sort of sales conversation with you.""But when it comes to developer marketing, there's sort of two things that I view as essential to every practice and then there's another one that's sort of an aspirational thing that you can achieve in certain situations. So the two things that are essential are evangelism and advocacy and then the third one that is sort of optional is developer relations."The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Ben Brown, VP of Marketing at ConverseNow, talks with Jeremy about helping his audience visualize non-visual tech. Highlights:Strategies for introducing a new concept to marketGiving value to non-visual techMeasuring ROI on non-visual techLearn more about ConverseNowConnect with Ben on LinkedInMemorable Quotes:"It's about having people understand, okay, what am I missing out on by not having this technology in my restaurant?""Our overall strategic approach is being able to identify terms and topics that people are already searching for because people just simply aren't as aware of voice AI.""A visualization of how it's all gonna work in a way that's really easy to digest using language that's much easier to understand, avoiding jargon, and just making things tow the line between making it extremely approachable, but at the same time sophisticated to show this is gonna propel you into the future."The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Julie Neumann, VP of Marketing at Testlio, talks with Jeremy about educating your market about a new concept.Highlights:Strategies for introducing a new conceptTraditional and non-traditional ways to measure the success of introducing new ideasPushing consistency while allowing for an idea to adapt to market needsLearn more about TestlioConnect with Julie on LinkedInMemorable quotes:"Once you start using a term, use that term. Get it in there. Don't have conflicts in your messaging. Really start to think about like, okay if we're going to take this new idea to market, how are we consistently talking about it?""I think that the number one, like is this a winning idea and are you getting traction, is can you get customers to start using it?""Be a little bit flexible too on the back end. Get consistency of your terminology, but then, you know, these things can kind of have a life of their own so how do you wanna adapt? As you see stuff being picked up in different ways, how do you change and look at that and let it grow on its own a little bit?"The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.