Tim McLain, Marketing Director at Commio, talks with Jeremy about putting together an effective marketing tech stack.Highlights:How to get a sense of what platforms and apps you need when starting outTips for efficiently integrating new technology to align departmentsWhy an effective tech stack directly contributes to creating and delivering contentLearn more about CommioConnect with Tim on LinkedInMemorable Quotes:"I'm not out there trying to make marketing look as good as possible. That's not what I'm here for. I'm here to say how are we doing as a business? What are we selling? What are we not selling? What has the highest margin?""As a marketing owner that owns a very large marketing stack, I need to make sure that everything can work together and basically work together flawlessly.""If you can insert yourself as a marketer into that conversation between an account manager and a customer and just be really straightforward that like hey, thank you for your business. I wanna make you look like a rock star. Would you mind giving me, you know, 30 minutes of your time?"The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Sharon Rusinowitz, Director of Content Marketing at ChartHop, talks with Jeremy about producing evocative content.Highlights:What it means to create content that evokes emotionWhy evocative B2B content is worth producingHow to measure the success of this type of contentLearn more about ChartHopConnect with Sharon on LinkedInMemorable Quotes:"That really means creating content that hits an emotion. It's anything that garners a reaction. That could be making someone laugh, having them feel overwhelmed with the current situation, or excited about the prospect of something that can resolve that situation. Or even just something that leaves them really curious to learn more about something. It's anything that really creates a connection because that makes the content so much more memorable.""The truth is, you're never really going to be able to truly measure the emotional reaction of your audience, but you can look at certain signals to understand if your content is performing in the way that you intended it to.""Don't be afraid to take risks. Creating evocative content requires a really strong personality. It requires attention to detail. It takes time to get it right. There is a lot of trial and error in it. It requires investing in the process and being willing to iterate over time."The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Karen Scates, Director of Content Marketing at SoundHound, talks with Jeremy about the role of content marketers during a rebrand.Highlights:How content marketers can contribute to a rebrand by basing messaging on data The obvious but too often overlooked importance of rebuilding the brand around the needs and interests of your key audienceRepurposing old content vs. creating new content during a rebrandLearn more about SoundHoundConnect with Karen on LinkedInMemorable Quotes:"Regardless of why you're rebranding, it's going to be important that the content marketing group be involved because you're gonna carry the message, right? Whatever the rebrand is, whatever the purpose is for it, you're going to be the ones who are really making that transition happen and carrying that message.""I think the other thing that happens is the content team really needs to be looking at what content has been developed before the rebrand, and in some cases there might be a need to really retire something. But, even if you're going to retire something, make sure there's a redirect to something new. But I think there's a lot more value actually in going back through that old content and seeing how you can refresh it to sort of live again within your new rebranded space.""Regardless if it's a rebrand or just a new content strategy, knowing who your audience is and understanding what they want to know and speaking to them, answering their questions instead of using your content as a megaphone for what you want the audience to know about you, what you want the industry to know about you, really providing that value and being that trusted source for people to go to when they have a question."The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Katia Carpio, Marketing Director at Visionary Eye Doctors, talks with Jeremy about how she uses podcasting to educate and engage patients and bolster patient retention.Highlights:Effectively combining emotion and facts to captivate your audienceWhy word of mouth is the best podcast promotion "channel"How podcasting contributes to forging stronger relationships with your patientsLearn more about Visionary Eye DoctorsConnect with Katia on LinkedInVisionary Eye Doctors PodcastMemorable Quotes:"She wanted to provide her patients a way to basically have them listen without having to sit in the waiting room and come in for a visit and learn about these things and having to sit there for like 30 minutes and listen to her tell them about all these treatments, which can be very confusing for people, especially if you're just getting all of this information at once.""It's really interesting how, when she conducts the conversation, even when it's just by herself, she's answering the questions that most patients ask when they come in to see her. So I think that's what's really made it different. It's almost like she's having a conversation with you and you're the one in the examination chair and she's just explaining it and going through the steps.""We have it on our website and then we tell patients about it that are, you know, in the office when patients wanna learn more, they're like oh where can I learn more about these things? Well, we direct them to the podcast."The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connect through conversation. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jon Gitlin, Senior Content Marketing Manager at Workato, talks with Jeremy about creating content about a subject you don't have a strong background in.Highlights:Tips for finding the right people to educate you on pretty much any topic you need to learn aboutHow to talk to subject matter experts and get them to tell you what you need to knowWhy having an appetite for learning is valuable for content marketersLearn more about WorkatoConnect with Jon on LinkedInMemorable Quotes:"Ultimately, I think this is like a competitive differentiator for me in terms of like the content I'm able to produce. Without these folks, I'm basically forced to read existing articles from our competitors and basically regurgitate what's already out there. So this is really my ability to create something that's differentiated and way more valuable.""This individual is also very patient. Like I don't have an anxiety around asking him like, quote unquote, stupid questions. I know that he'll kind of be empathetic to my situation and that also helps a lot in terms of like my confidence to be able to ask questions.""I think part of being a good content marketer is having an appetite for learning."The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connect through conversation. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Scott Strickler, Director of Marketing at ISG Technology, talks with Jeremy about evolving content marketing strategies.Highlights: How content fatigue plays a role in changing strategy Creating quality content over quantityHow to prepare for a shift in content strategyLearn more about ISG TechnologyConnect with Scott on LinkedInMemorable Quotes:"Instead of sliding people to death, we are doing executive panel discussions and then it invites folks to ask questions  during the webinar so that they can be part of the conversation.""Have a strategy, have some good partners to help you get that stuff done, and then once you get your marketing tech stack figured out, then you can kind of rock and roll with it.""One of the things we do in our webinars is at the tail end there's an exit survey and we ask them, what other content would you like to hear from us? And so we use that to then drive what future webinars and topics and things that we're focused on as well."The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Sean McCarron, VP of Marketing at LeaseLock, talks with Jeremy about writing worthwhile long-form content.Highlights:How producing long-form content can positively impact the sales cycleAvoiding fluff in long-form contentThe crucial role pacing plays in creating long-form contentLearn more about LeaseLockConnect with Sean on LinkedInMemorable Quotes:"Figuring out how much time and space to sort of dedicate to a topic, it is sort of that art of marketing. That art of good content and good pacing.""I certainly, you know, as a marketer myself, when I fill out a form and I download something and the content is light or full of fluff, that leaves a lasting impression. Like I feel the bait and switch.""I feel like our formats are always, you know, kind of changing. It's really, are you treating the topic that you're talking about with enough space for a listener, a reader, a watcher, a viewer, to think about their own thoughts about the topic? And if so, I would sort of consider that reflective or evaluative process as a key characteristic of long form content versus short form."The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Angella Nguyen, VP of Marketing at Nice Healthcare, talks with Jeremy about creating a strong brand mission.Highlights:Tips for highlighting your brand's mission in your messagingWhy buy-in from leadership is so crucial for building a trusted brandWhy building brand trust is harder than ever and why it matters more than everLearn more about Nice HealthcareConnect with Angella on LinkedInFollow Nice Healthcare on FacebookFollow Nice Healthcare on InstagramMemorable Quotes:"Be it the founder, be it the mission, something needs to be the north star to kind of guide what the brand is in execution"."Quite honestly, our patient audience is not all us. It is people that we may not even necessarily think about in terms of your traditional archetype customer profile.""I think if you are a founder or trying to do a thing with your business, if that mission, if that solution is very personal to you, your family or community or whatnot, that makes it all the more powerful because it feels lived in and you see that like, okay, this is not just a arbitrage or like a power play of trying to get profits."The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Fara Rosenzweig, Head of Content Marketing at WorkRamp, talks with Jeremy about ways to differentiate content.Highlights:Why a journalistic approach to writing creates strong content and is beneficial in the B2B worldHow gong calls directly contribute to creating unique contentThe benefits of doing in-depth research when creating written piecesLearn more about WorkRampConnect with Fara on LinkedInMemorable Quotes:"My approach and my philosophy to make it different is, I go back to what did I learn early on in my career about making good content when I was working on a magazine and it's, hey, you have to be a good writer, strong writer. Have your sources. Cite your facts. You need to be unbiased.""You're hearing firsthand what your ideal target audience want and what they need, what their confusions are. So from a marketing standpoint, that's how we can then solve problems.""Content needs to be of value. You can't just put fluff out there. You can't just make it whatever's going on in your brain. it's not gonna resonate to your target audience."The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Don Polite, Chief Marketing Officer at SKYGEN, talks with Jeremy about making purpose driven content.Highlights:How to produce purpose driven contentHow making a moral case and a business case can go hand-in-handWays to make your mission a part of content strategyLearn more about SKYGENConnect with Don on LinkedInMemorable Quotes:"I'm on a big push for us to become purpose driven as an organization. I really believe we are. It's more about just making sure our messaging communicates that and that we support the appropriate sort of advocacy efforts that are out there around access to quality care.""Consumers are looking for more than just sort of the tangible benefits of a product. They're looking to connect with companies who stand for something that they can resonate and relate to." "Getting a pulse on what's your purpose and articulating and elevating that and your branding and your messaging is kind of, to me, the starting point. And as you know, so many companies have recognized the importance of having a purpose and really articulating their purpose in their messaging."The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.