Steve Hoechster, Director of Content & Communications at Stensul, talks with Jeremy about educating your audience on a problem they don't know they have.Highlights:Strategies for educating your market on a problem they need to be aware ofHow to effectively speak to your audience using their languageHow to bring your audience information without underestimating their intelligenceLearn more about StensulConnect with Steve on LinkedInMemorable Quotes:"Help them understand what they're doing takes too much time. It's too complicated. It's just too hard and it doesn't need to be.""You don't wanna suggest to them that they don't know something or they don't know how to do something, right? You know, ignorance or lack of knowledge does not make you less intelligent, it just makes you less informed.""Sometimes the best conversations involve challenge. If I put something forward to you, that challenges your thinking, I'm then expected to provide, for want of a better term, a logical argument to support my point of view."The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Caroline Dunn, Vice President of Marketing at Wahsega, talks with Jeremy about video marketing strategies.Highlights:Reasons people perceive video marketing as dauntingSimple first steps for producing video content in-houseWhy you should listen to the needs of your customers and not create content for the sake of contentLearn more about WahsegaConnect with Caroline on LinkedInMemorable Quotes:"So we looked at okay, how do I show people that my product is easy to use, you know, show don't tell. And that's why we got into video. We wanted to show don't tell. ""If you do a couple videos, don't go out and spend a whole bunch of money first. Go and do what can you do. I've made videos on my phone with 3000 views on LinkedIn. No microphone, on my phone. People will watch that."" I don't wanna take away business from a real videographer who does great production. There is a place for that. You should be doing that. That's great, if you can afford all that, but you know, for small companies or people just trying to get their content out there, you don't need to go and spend a ton of money from the get go. Do what you can with what you have and then if you find yourself in a rhythm or find yourself, hey, I do need to move it to the next level, hire that crew."The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Emma Calderon, Senior Director of Communications and Content Marketing at Qualified, talks with Jeremy about B2B podcasting strategies.Highlights:Strategies for producing and maintaining podcastsCreating podcasts that are uniquely your company's voiceWhy a good host is crucial to creating a successful podcastLearn more about QualifiedConnect with Emma on LinkedInQualified PodcastsMemorable Quotes:"100%, no question in my mind, consistency. Come hell or high water, commit to your release schedule because that's really how you build that like audience and listenership muscle.""Getting clear, like laser focused on one strategy, will help kind of create like the baseline to get iterative as you grow.""I think it all comes back down to intention. And so if you have a message or something that you want to educate on or something that you can entertain with, then I think you go for it."The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jessica Vose, Vice President of Growth Marketing at Zimperium, talks with Jeremy about devising a content strategy.Highlights:Why you should complete a gap analysis to build the foundation of your content strategyHow to decide what types of content would be most effective for your organizationThe importance of internal communication when developing a marketing strategyLearn more about ZimperiumConnect with Jessica on LinkedInMemorable Quotes:"If you don't actually look at it from the bird's eye view of how that content is serving your business goals, where it's going, what it's saying, to whom is it answering, you know, the issues and the questions that those people are facing, then you're missing the mark.""I think when you're getting started with content strategy, doing that inventory, doing that taxonomy is really fundamentally important to being able to proceed with a lot of good information on what needs to be done.""I feel like on a weekly basis I'm having to educate and re-educate folks on like, okay, but remember, we've talked about this and these are the programs we're running with these themes to meet these business challenges with these value propositions for these audiences. So I do it from that angle and I remind them, you know, here's the plan that I have shared with you."The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Bridget Bell, VP of Communications at IronNet, talks with Jeremy about creating content conversation tracks.Highlights:What a "conversation track" isHow conversations tracks can enhance your content marketing strategyFinding a balance between content marketing and simply creating conversationLearn more about IronNetConnect with Bridget on LinkedInMemorable Quotes:"At IronNet, we did this to say for each of our personas, what type of content do we need to have them coming back for more? And so it was defining over 60 pieces of content that mapped out to each portion of those conversations so that it would be let's start here. ""Our best performing content is really the thought leadership content that does not directly tie to IronNet. So we understand what content they're looking for to start that conversation.""I'd say the one word that I would really use to describe the content that we try to produce is authentic because we wanna have authentic content out there that our audience is interested in and will spur those conversations."The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Fahad Muhammad, VP of Marketing at Daylight, talks with Jeremy about creating a vibrant content experience.Highlights:Why "content experience" matters for cutting through the noise and getting traction with your audienceThe value of creating content with a "quality over quantity" mindsetWhy you shouldn't copy the content styles of larger successful companiesLearn more about DaylightConnect with Fahad on LinkedInMemorable Quotes:"That's what we're all shooting for from a marketing perspective is to bring them back, to have them consume more with the idea of the more they consume, the more educated they get, the more informed they get about the product and the problems that that particular solution's trying to solve and eventually turn them into buyers.""It all boils down to who you're creating the content for and who you are trying to engage. An engineer is very different than a VP of innovation. A fleet company is very different than, you know, a fortune 100 bank. So understanding who you are creating the content for, who you're trying to engage, basically defines the variables that you, from a marketing and content marketing perspective, should be playing with." "The consistency element is also important. No brand wants to be known for things that they're doing that there's no consistency to them, whether it's in what they're producing every month is different or tone starts to change. And then there's no brand identity. There's no anchor for that brand to be like this is what it stands for. So consistency is important. Within the consistency, there is experimentation and that experimentation is tied to looking at what is the modern day consumer's mindset."The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Kristin Dorsey, VP of Marketing at Linc, talks with Jeremy about creating a go-to informational source for your audience.Highlights:Why creating a customer experience resource is important for any company in any industryHow to effectively implement this idea at the right paceWhy creating this resource is important for long-term content strategyLearn more about LincConnect with Kristin on LinkedInMemorable Quotes:"What makes one piece more valuable than the other? Well, to me, it's something where you have something unique to bring to the table, whether it's a unique perspective, whether it's more information, whether it's deeper research, whatever it might be.""This is not something where you're gonna get thousands of subscribers in week one. This is something that's gonna take some time and grow organically over time. And it's something that needs consistent tending and nurturing and feeding when it comes to content, when it comes to promotion.""The key there, like I said, is just baby steps and building on successes, instead of diving right in, thinking that you're going to have this fantastic community from day one just because you have good content. You know, it just isn't gonna happen that way."The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jaz Fulton, Global Director of Content and Demand Generation at Whispir, talks with Jeremy about putting together a strong content team.Highlights:What qualities to look for when building your teamHow to empower your team to get the best out of themHow to effectively collaborate in the age of remote workLearn more about WhispirConnect with Jaz on LinkedInMemorable Quotes:"I think, really more than anything, just seeing how somebody writes. If there's any grammatical errors, I will see it. And I make mistakes. I'm not gonna say that I don't. And I can see how, if you have a personal blog, you probably don't have an editor going through everything right? Like we all know how it is to sit and stare at the same content, but it's great to get a second opinion. So I'll see some errors sometimes and that's kind of like a red flag for me. If there's like multiple that's when it's like, okay, egregious, can't hire.""It was very hard to find somebody with B2B SaaS experience, which in my career has been very helpful for me. I think it's one of the harder subjects in terms of content. I would say, you know, SaaS, biotech, cybersecurity, those are some pretty in-depth technical subjects." "Writing, it's a lot of heart and soul and you gotta know the people that you're writing with. You're giving feedback, you're taking feedback. It can be pretty critical. Sometimes I know it can be a little exhausting to be a writer in that capacity, but knowing the person and knowing their, you know, well intentions and their style and everything behind that I think really helps."The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Sarah Frazier, Head of Content Marketing at CyberGRX, talks with Jeremy about creating a "content experience".Highlights:How to construct a successful "content experience"Incorporating new and revitalized content into your strategyWhy knowing your audiences' needs is crucial for creating the most effective contentLearn more about CyberGRXConnect with Sarah on LinkedInMemorable Quotes:"Content is also an extension of your brand and it represents your brand. If your brand claims to be really innovative and your content is dry and boring, that does not work with your brand's message.""We're human. We search based on our problems, we search based on our interests. And so your content experience on your website should reflect that too.""You have to know your target audience, you have to kind of get inside their head. What are they thinking about? What do they wanna know most about? And so often I think that's a mistake sometimes that brands will make or even content creators will make of talking about, you know, what does my brand want to tell someone or what's my corporate objective, instead of thinking about what does the audience wanna know?"The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Allison Jones, VP of Marketing at Raintree Systems, talks with Jeremy about building out your marketing tech infrastructure.Highlights:Assessing your tech stack needs when joining an established organization with little to no tech infrastructureHow to evaluate which apps best suit your needsTips for making a business case for marketing tech at a company that hasn't invested in it beforeLearn more about Raintree SystemsConnect with Allison on LinkedInMemorable Quotes:"So we got some of those baseline tools in place and then it was about, okay, what else do we need from a tech stack perspective? Really what it became from there was a discussion about what do we want to achieve from a marketing strategy perspective? What are our goals? What are we trying to accomplish? What do we wanna achieve? How are we gonna get there? What types of programs are we gonna deploy? What's our budget?""I think also a really good thing to do is when you're working with vendors, ask them for references and then actually calling those references and having a conversation with them and asking for their firsthand experience. And most of those folks will be very open with you about how it's going on their end. Most of them are willing to share their ROI with it, especially if they're having a really, really good experience with it.""Bring in one thing first, master that, and then bring in the next thing. Um, because bringing too many things in at once is a recipe for failure. It does take a long time, uh, to bring those tools in, get them implemented, get them set up the way they need to be, make sure it's, you know, the team is comfortable with it, everything's functioning the way it should be."The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connect with prospects, generates content, and grow revenue. Learn more at connversa.comThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.