The value of people-centered content w/ Ryan George

Ryan George, Chief Marketing Officer at Docupace, talks with Jeremy about the value of sharing content that features your company's employees and customers.

Highlights:

• Why sharing content about people at your company can resonate with your audience
• How this strategy helps you stand out from competitors
• Effective ways to highlight your company's people
• How and why Ryan and his team created a new national holiday, Back Office Heroes Day (for reals!)

Learn more about Docupace
Connect with Ryan on LinkedIn

Memorable Quotes:

"Technology's nothing without the people, right? So I think we're learning that it's not people or technology. It's the combination of the two that really is where the X factor comes from."

"When we built a new website, we made sure that everybody in the company, regardless of if you're in the mail room or the CEO, had a professional headshot photo, a professional bio available on our website because we wanted to put our people first."

"We also pay really good attention to what other marketing that we like and we'll just take examples and put it in our selection to come back to you when you need it."

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

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