Taking on a marketing leader role at a smaller company w/ Caitlin Abejon

Caitlin Abejon, VP of Marketing & Customer Experince at AIKON, talks with Jeremy about becoming a marketing leader at a small startup.

Highlights:

• The advantages of leading marketing at a small startup--more agile, easier to pivot
• Challenges of running marketing at a startup--smaller budgets, less opportunity for testing
• Dealing with imposter syndrome
• The importance of hiring the right people
• The value of podcasting for B2B marketers

Learn more about AIKON

Connect with Caitlin on LinkedIn

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