B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing cover image

B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

Taking on a marketing leader role at a smaller company w/ Caitlin Abejon

Jun 3, 2022
16:26

Caitlin Abejon, VP of Marketing & Customer Experince at AIKON, talks with Jeremy about becoming a marketing leader at a small startup.

Highlights:

  • The advantages of leading marketing at a small startup--more agile, easier to pivot
  • Challenges of running marketing at a startup--smaller budgets, less opportunity for testing
  • Dealing with imposter syndrome
  • The importance of hiring the right people
  • The value of podcasting for B2B marketers

Learn more about AIKON

Connect with Caitlin on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.



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