Eric Stockton, VP of Demand Gen at Constant Contact, and host of their new podcast, The Revenue Marketing Show, talks with Jeremy about where sales and marketing intersect.
Highlights:
- Why and how incentivizing the wrong outcomes leads to misalignment
- Why lacking a consistent way to measure success across the entire pipeline is a problem
- Obstacles to better aligning sales and marketing
Learn more about Constant Contact
Connect with Eric on LinkedIn
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
Hosted on Acast. See acast.com/privacy for more information.
B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing