Eric Stockton, VP of Demand Gen at Constant Contact, and host of their new podcast, The Revenue Marketing Show, talks with Jeremy about where sales and marketing intersect.

Highlights:

• Why and how incentivizing the wrong outcomes leads to misalignment
• Why lacking a consistent way to measure success across the entire pipeline is a problem
• Obstacles to better aligning sales and marketing

Learn more about Constant Contact

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The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

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