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B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
Overshooting personas w/ Andrew Doberstein
May 30, 2022
20:28
Andrew Doberstein, VP of Marketing at ClearMix, talks with Jeremy about qualifying certain personas.
Highlights:
- What it means to overshoot a persona
- Green and Red flags of certain personas
- Ways to figure out if a persona is good without having a connection
Learn more about ClearMix
Connect with Andrew on LinkedIn
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
Hosted on Acast. See acast.com/privacy for more information.
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