Andrew Doberstein, VP of Marketing at ClearMix, talks with Jeremy about qualifying certain personas.
Highlights:
- What it means to overshoot a persona
- Green and Red flags of certain personas
- Ways to figure out if a persona is good without having a connection
Learn more about ClearMix
Connect with Andrew on LinkedIn
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B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing