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B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
Bottom up & top down marketing strategy w/ Matt Sickler
May 4, 2022
15:57
Matt Sickler, Head of Demand Generation & North America Marketing at Linnworks, talks with Jeremy about building a modern marketing function.
Highlights:
- Matt's bottom up and top down modern marketing function
- Skills to look for in a modern marketing team
- Matt's approach to build a martech stack
Learn more about Linnworks
Connect with Matt on LinkedIn
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
Hosted on Acast. See acast.com/privacy for more information.
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