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B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
Allocating marketing budget w/ Andy Smith
May 23, 2022
17:39
Andy Smith, VP Marketing at Power Reviews, talks with Jeremy about allocating marketing budget.
Highlights:
- Allocating marketing spend on new business vs. existing customers
- Measuring marketing spend ROI on revenue and demo requests
- Partnering with sales to better determine marketing budget allocation
Learn more about Power Reviews
Connect with guest on LinkedIn
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
Hosted on Acast. See acast.com/privacy for more information.
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