Laura Russell, VP of Marketing at Adlucent, talks with Jeremy about sales-marketing alignment.
Highlights:
- How Laura defines "alignment"
- How creating commitment across stakeholders results in alignment
- Roles that sales can play in content creation
- How misaligned KPIs can results in sales-marketing misalignment
Learn more about Adlucent
Connect with Laura on LinkedIn
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B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing