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B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
Next-level thought leadership w/ Roger Lee
May 9, 2022
21:50
Roger Lee, CMO at General Assembly, talks with Jeremy about thought leadership.
Highlights:
- How Roger creates thought leadership that is leading and not just following
- How much thought leadership needs to be creative and entertaining
- Why ensuring consistent branding in thought leadership is important
Learn more about General Assembly
Connect with Roger on LinkedIn
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
Hosted on Acast. See acast.com/privacy for more information.
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