James Stanton, VP of Marketing at Empyrean, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about content creation and discovering the why.
Highlights:
- How James has gotten internal buy-in for focusing on the "Why"
- Why discovering and articulating the why matters
- The value of creating content with a product manager's approach
Learn more about Empyrean
Connect with James on LinkedIn
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
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B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing