William Davis, VP of Product Marketing at Workato, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about his "going small to go deep" marketing strategy.
Highlights:
- What "going small to go deep" means to William
- The advantages of honing in on the best use cases for your offering
- What the practice of "going small to go deep" looks like in practice
Learn more about Workato
Connect with William on LinkedIn
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B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing