Chanan Averbuch, Executive VP of the Americas at Primeview, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about creating and testing new personas.
Highlights:
- Determining relevant decision makers for a new offering
- Strategies for developing new personas
- Testing and tweaking personas
Learn more about Primeview
Connect with Chanan on LinkedIn
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B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing