B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing cover image

B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

From content creator to marketing strategist w/ Jonathan Cramer

Jan 31, 2022
24:34

Jonathan Cramer, VP of Marketing at ActiveWorx, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about transitioning from being primarily a content creator to developing marketing and business strategy.

Highlights:

  • The challenges in making the transition from content specialist to marketing leader
  • How having hands-on experience creating content helped Jonathan be amore effective leader
  • Why writing still matters in a world dominated by images and video
  • How becoming a leader requires a different focus and mindset

Learn more about ActiveWorx

Connect with Jonathan Cramer on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.



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