Jonathan Cramer, VP of Marketing at ActiveWorx, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about transitioning from being primarily a content creator to developing marketing and business strategy.
Highlights:
- The challenges in making the transition from content specialist to marketing leader
- How having hands-on experience creating content helped Jonathan be amore effective leader
- Why writing still matters in a world dominated by images and video
- How becoming a leader requires a different focus and mindset
Learn more about ActiveWorx
Connect with Jonathan Cramer on LinkedIn
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
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B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing