Kathleen Lewarchick, VP of Marketing at Xngage, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about digital transformation.
Highlights:
- Why marketing needs a seat at the leadership table at the start of a digital transformation
- How to convince the C-suite that marketing needs a seat at the table
- The strategy behind the company's Bits & Bytes podcast
Learn more about Xngage
Connect with Kathleen Lewarchickt on LinkedIn
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
Hosted on Acast. See acast.com/privacy for more information.
B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing