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B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
Working hand in glove with sales w/ Sally Lechin
Nov 22, 2021
09:02
Sally Lechin, Director of Marketing & Communications at lapetus Holdings, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about collaborating with sales.
Highlights:
- How working with sales can help bridge the gap between marketing leaders and end users
- Marketing as a sales enablement function
- First steps towards better sales-marketing alignment
Learn more about lapetus Holdings
Connect with Sally Lechin on LinkedIn
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
Hosted on Acast. See acast.com/privacy for more information.
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