Sally Lechin, Director of Marketing & Communications at lapetus Holdings, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about collaborating with sales.
Highlights:
- How working with sales can help bridge the gap between marketing leaders and end users
- Marketing as a sales enablement function
- First steps towards better sales-marketing alignment
Learn more about lapetus Holdings
Connect with Sally Lechin on LinkedIn
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B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing