Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Richard Grieser, VP of Marketing at Sales Boomerang, a company that notifies lenders when a borrower is ready for a loan.

 Highlights:

• How Richard and his team identify the most valuable targets
• Using white papers as a lead magnet
• The difference between white papers and blog posts

 Learn more about Sales Boomerang 

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Download the Sales Boomerangwhite paper “Cracking the Code”

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