Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Richard Grieser, VP of Marketing at Sales Boomerang, a company that notifies lenders when a borrower is ready for a loan.
Highlights:
- How Richard and his team identify the most valuable targets
- Using white papers as a lead magnet
- The difference between white papers and blog posts
Learn more about Sales Boomerang
Connect with guest on LinkedIn
Download the Sales Boomerangwhite paper “Cracking the Code”
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
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B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing