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B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
Getting a wary, tech-savvy audience to trust your claims w/ Prannay Sethi
Oct 28, 2021
15:35
Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Prannay Sethi, VP of Marketing at Interfaceware, a company that helps healthcare organizations integrate data.
Highlights:
- The value of being transparent and not overpromising
- Focusing on quality of leads over quantity
- How honesty and transparency results in long-term customer retention
Learn more about Interfaceware
Connect with guest on LinkedIn
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
Hosted on Acast. See acast.com/privacy for more information.
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