B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing cover image

B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

Repurposing content for multiple channels w/ Michael O’Connell

Oct 12, 2021
22:46

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Michael O’Connell, VP of Marketing at AnyRoad, a data and insights platform for experiential marketing.

Highlights:

  • The value of repurposing content throughout multiple channels
  • Focusing educational content on telling the customer story
  • The benefits of Zoom’s webinar platform
  • Gating vs. not gating content

Learn more about Anyroad 

Connect with guest on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.



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