Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Seth Goldhammer, VP of marketing at Spyderbat.  

 Stuff we discuss:

• Achieving differentiation by making realistic marketing claims backed by data Telling your story to communicate how you help prospects solve specific, real-world problems
• Creating marketing assets that tap into prospects’ desire to “be a hero” and achieve great thing
• Getting to know your end users by simply talking with them, instead of proxies in their market

Learn more about Spyderbat

Connect with Seth on LinkedIn 

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