Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Kathleen Kaag, VP of Marketing at Loadsmart, about speaking your customers’ language.
Stuff we discuss:
- Techniques for earning customers’ trust
- The challenges of disrupting an “old-school” industry
- Connecting with two related but different audiences
Learn more about Loadsmart
Connect with kathleen on LinkedIn
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
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B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing