Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Ted Dillon, director of marketing for Clean Energy Ventures, about strategies for engaging multiple audiences.
Stuff we discuss:
- How CEV markets to three distinct audiences: entrepreneurs, co-investors, and limited partners
- The need to “differentiate your dollars” to engage entrepreneurs
- The role that education and thought leadership play in engaging investors
- The limits of data and the value of one-on-one engagement
- Using Slack as an engagement channel
Learn more about Clean Energy Ventures
Connect with Ted on LinkedIn
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
Hosted on Acast. See acast.com/privacy for more information.
B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing