VENDO - Amazon & Walmart Growth Experts

Delaney Nicol, Lead Amazon Account Manager, and Holly Swanner, Amazon Account Strategist, discuss Amazon Fresh in this episode. They cover understanding the Amazon Fresh customer, cross-promotion opportunities, utilizing DSP as a Fresh Seller, using SpartanNash for inventory, and in-store promotions.

Daniel Rodriguez, Walmart Site Operations Associate, and Delaney Nicol, Lead Amazon Account Manager, discuss driving Walmart.com conversions with backend optimizations. They cover topics such as the Walmart.com Style Guide, ensuring updated and optimized listings, online pickup and delivery, product typing and shelving paths, and how brands can partner with their merchant. They also highlight the importance of auditing and 'Walmartizing' items for selling on Walmart.com.

Delaney Nicol, Lead Amazon Account Manager, and Michelle Long, Walmart Media Buying Lead, discuss the impact of sponsored brands, videos, and brand stores on Walmart's advertising landscape. They cover topics such as new Walmart updates, CPCs for sponsored brands, self-managed brand stores, sponsored videos, variant bidding, Subscribe & Save, display self-serve, and the importance of Walmart reviews. Tune in to learn more about optimizing your online Amazon and Walmart businesses.

Dive into all things Retail Media in this episode. The hosts discuss the basics, benefits, and implementation of Retail Media. Topics include what Retail Media is, its benefits, how brands should use it, and what to expect in the Retail Media Series. Learn about the changing landscape of Retail Media, the importance for brands, and understanding different brand approaches. Discover the significance of Retail Media, driving sales, and tracking digital performance.

DSP Console Updates, Twitch Inventory Addition, OTT Advertising, Segmenting Look-back Windows, How Do You Segment?, Performance and ROAs, Goals of Retargeting

VENDO - Amazon & Walmart Growth Experts invites Gefen Laredo, Director of Media Buying at VENDO, and Jason Weilenmann, Head of Marketplace Advertising, to discuss the latest Amazon PPC updates. They cover topics such as broad targeting, wasted spend, sponsored display mobile carousel ads, and the importance of visuals on the Amazon marketplace. Discover strategies for optimizing your online Amazon and Walmart businesses with this informative podcast.

Mark Jordan, Walmart Marketplace Growth Strategist, and Darren Saul, CEO of VENDO, discuss Walmart.com Marketplace's new business platform, Walmart Seller Center updates, subscriptions, and Walmart Fulfillment Services. They also cover topics like the Review Accelerator Program and purchase order reconciliation.

Starting off 2023 strong, this week the VENDO Podcast features Christina Passmore, CEO and Founder of Christina Ink, and VENDO's very own Head of E-Commerce Content, Jennifer Kaba. Join in to learn all about building a content strategy as an Amazon Seller. Topics Include: - Content Marketing to Grow Your Amazon Business (4:10) - Leveraging Video Content on Amazon (7:05) - 6 Step Content Strategy (9:15) - Brand Voice & Persona (10:30) - Importance of Audience Personas (13:38) - Using Brand Analytics to Help Guide Your Audience Persona (15:12) - Content Pillar Formation (17:43) - 3 Tips to Consider When Repurposing Content (26:50) - Converting Your Content To Fit Amazon (28:53) - Commonly Flagged Copy (43:26) - Measuring and Track (48:51) - SEO (52:56) Featuring: - Christina Passmore, CEO & Founder, Christina Ink - Jennifer Kaba, Head of E-Commerce Content, VENDO - Nicolas Martinez, VP of Marketing, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Tuesday! ➡️ YouTube: www.youtube.com/channel/UCr2V ➡️ Spotify: open.spotify.com/show/4HXz504... ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark: 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #VENDO #ProtectYourBrand #SellMore #Amazon #AmazonFBA #Walmart #WalmartMarketplace #Ecommerce #DigitalMarketing

This week on the VENDO Podcast, we sit down with Carbon6's, Community Ambassador, Clayton Atchinson and VENDO's Digital Media Buyer, Greg Rudolph to discuss tips and tools of driving paid social and paid search back to Amazon. Driving Google Ad traffic to Amazon is a great way to connect with potential customers and to increase brand awareness. Topics Include: - Overview on How to Create Profitable Off-Amazon Ads Through Paid Search (4:53) - Using PixelMe to Drive Traffic to Amazon (6:43) - Sending Off-Amazon Traffic to Amazon (8:00) - Driving Google Ads to Amazon for DTC Brands (11:56) - Pros and Cons of Using Landing Pages (16:10) - Driving External Traffic to Your Amazon Listing (19:12) - Using Amazon as a Marketing Platform (21:22) - Driving Google Traffic to Amazon & Organic Keyword Rank (23:40) Featuring: - Clayton Atchinson, Community Ambassador, Carbon6 - Greg Rudolph, Digital Media Buyer, VENDO - Nicolas Martinez, VP of Marketing, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Tuesday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark: 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #VENDO #ProtectYourBrand #SellMore #Amazon #AmazonFBA #Walmart #WalmartMarketplace #Ecommerce #DigitalMarketing

This week's episode is crucial as we approach Black Friday and Cyber Monday. With a shift in Amazon restock limits, VENDO'S Strategic Inventory & Logistics Manager, Laarni, and Lead Account Manager, Delaney, discuss 5 tips to help combat inventory limits this holiday season. Topics Include: Shift in Amazon Restock Limits Overview (1:25) Tip 1: Using LTL Shipments & Amazon Partner Carriers (4:55) Tip 2: FBM Best Practices (6:40) Tip 3: Calculating Maximum and Minimum Restocking Limits (11:08) Tip 4: Having an Inventory-Minded Marketing and Advertising Approach For the Holidays (13:20) Tip 5:The Importance of IPI Scores (15:20) Featuring: Laarni Lorenzo, Strategy Inventory & Logistics Manager, VENDO Delaney Nicol, Lead Account Manager, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Tuesday! ➡️ YouTube: https://www.youtube.com/channel/UCr2V... ➡️ Spotify: https://open.spotify.com/show/4HXz504... ➡️ Apple: https://podcasts.apple.com/us/podcast... 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #VENDO #ProtectYourBrand #SellMore #Amazon #AmazonFBA #Walmart #WalmartMarketplace #Ecommerce #DigitalMarketing