Ever slid on a slide board? Well, BRRRN has made it a workout must have! BRRRN, a fitness brand born during COVID quarantine and out of a need to rebrand, is taking the fitness craze by storm on Amazon. Watch Johnny Adamic, co-founder, share how he found success on Amazon partnering with VENDO. Topics Include: - Where was BRRRN as a company when they connected with VENDO (00:33) - What were Johnny’s initial thoughts towards Amazon? (01:15) - Pivoting in the Pandemic (4:00) - How has it been working with VENDO? (5:30) Featuring: Johnny Adamic, Founder, BRRRN Yoji Cole, Director of Business & Development, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for weekly episodes every Tuesday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark: Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™

A brand is only as strong as its ability to advertise, 💪🏽 and this logic applies tenfold in the eCommerce space! Given its current rate of growth 📈, our focus at VENDO is to carefully develop strategies that help our customers drive continued traffic and offer differentiated products in a meaningful way. Join Nic, Greg, and Jason as they discuss key topics such as how landing pages 🛩 can benefit both you and your customers, as well as how magic links 🪄 can improve your relationship with influencers and increase your competitive edge with analytics 🔍📄. Topics Include: - Landing Pages (2:01) - Magic Links (11:10) - Closing thoughts (14:25) Featuring: Nicolas Martinez, Vice President of Marketing, VENDO Jason Weilenmann, Lead Marketplace Media Buyer, VENDO Greg Rudolph, Digital Media Buyer, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for weekly episodes every Tuesday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark: Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™

On today’s episode of the podcast, we had the pleasure of hosting a very special guest 🕺. His name is Barry Turner, and he’s the founder of Lenny and Larry’s 🍪, a brand that has gained substantial traction 🏎 in the consumer-packaged goods market with the sales of their delicious Keto confections, and has been a pioneer in the industry since first launching their protein cookie in 1993. Barry offers a unique story with an incredibly diverse professional background, which includes pursuing a career in baseball ⚾️, entering the world of professional wrestling 🤼‍♀️, being cast on the hit show American Gladiators, and actively operating within the real estate space 🏠! Join us as Barry discusses his entrepreneurial journey, dives into some specifics about the Lenny and Larry's brand 🤿 🏊, and shares his perspective on strategizing positive social media practices 📲 💯. This is episode 93 of the VENDO podcast! Topics Include: - How Lenny and Larry’s got its start (00:40) - The accident (02:38) - Selling the company (04:14) - Real Estate (05:24) - The company's substantial growth (06:08) - Being conscientious about your LinkedIn presence (07:05) - The importance of organic social media development (09:05) - Lenny and Larry's current hero item SKU (10:37) - The future of Lenny and Larry's (11:38) Featuring: Barry Turner, Founder, Lenny and Larry's Marty Laitre, Business & Development, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for weekly episodes every Tuesday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark: Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™

Launching a new brand in the eCommerce space can be a delicate dance 💃 , with many crucial considerations to be made. Comprehensive due diligence and knowing where to focus your energy will ensure you maximize your potential for a smooth entrance to your chosen channel(s). Today on the podcast we break down the launch process with Walmart and some of the key factors that can often make or break a brand’s success 🔐 . This includes knowing where to sell your product, understanding channels and picking the right product assortment. Then we peel back the curtain on VENDO’s relationship with Walmart and highlight the importance of positive merchant vendor relationships 🔍 . eCommerce is exploding with popularity and becoming increasingly competitive 🌱. At VENDO, our team is fully equipped to help bring brands to market by developing sound launch strategies that are carefully prepared to meet our client’s needs 🚀. Topics Include: - The importance of a brand and deciding if it’s suitable for Walmart - 00:42 - What is Walmart merchant looking for in a new brand? - 02:52 - What channel will your brand be most successful on? Knowing where to launch - 03:44 - How does a merchant decide which brand belongs on which channels? - 06:25 - Picking the right assortment, and how it can make or break your brand launch - 07:46 - Other key considerations for the merchant after they decide to bring in a new brand - 09:20 - The importance of a good merchant relationship - 10:05 - Additional important focuses during brand launch - 11:59 - The importance of launching with sponsored ads, search brand amplifiers, & reviews – 14:11 - Walmart’s Relationship with VENDO - 16:40 Featuring: Carmella Shillito, Walmart Strategic Account Manager, VENDO Emily Bowman, Walmart Strategic Account Manager, VENDO Breanna Cooper, Walmart Strategic Account Manager, VENDO Michelle Long, Walmart Media Buying Lead, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for weekly episodes every Tuesday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark: Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™

In this week’s episode of the VENDO podcast, we are very pleased to welcome Scott Allen from URL Genius. 👏 Today our special guest speaks with us about the ways in which this incredibly intuitive platform can benefit e-commerce brands with a specific focus on its applications in the Amazon marketplace. 🎯 Join us as Scott provides an informative demo of the platform to provide viewers with greater insights into what makes the application so effective and helps us better understand why making the move to URL Genius is the right move for you and your brand. 💣👌 One key example he provides is how it forces apps such as Amazon and Walmart to open when a link is clicked on mobile, rather than opening within the current browser. We will discuss how doing so provides for a more user-friendly customer experience thereby driving up sales conversions and increasing efficiency. Topics Include: About URL Genius - 00:28 URL Genius with Amazon - 03:08 How to create a link in URL genius - 09:55 Link breakdown & details - 12:00 Why we use URL Genius - 14:28 Final thoughts - 16:45 Featuring: Scott Allen, Chief Marketing and Solutions Officer, URL Genius Josh Hong, Digital Marketing Coordinator, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for weekly episodes every Tuesday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark: Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™

✨ FREE Prime Day 2022 Webinar: https://www.eventbrite.com/e/amazon-prime-day-prep-the-vendo-way-tickets-327421565717 With the introduction of mobile data analytics 🆕 🆕 to the Amazon marketplace sellers now have an increased potential to optimize 💪🏽 strategies and develop a more in-depth understanding of consumer trends and habits. In this week’s episode of the podcast, we highlight 💡 🔍 what separates the newly introduced mobile data points from desktop analytics, as well as unpack what this means on a broader scale for the present and future of eCommerce. 📊 📈 Topics Include: What does the addition of mobile traffic data analytics mean for brands? - 02:22 How is this affecting our client conversations and strategies? - 07:25 Raw Data Analysis Example – 10:22 What are we seeing on the account management side of things? - 11:42 Final advice – 15:18 Featuring: Vinny Alvarez, Director of Amazon Account Strategists, VENDO Delaney Nicol, Amazon Account Strategist, VENDO Matt Bywater, Amazon Account Strategist, VENDO Russell Hsu, Senior Data Analyst, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for weekly episodes every Tuesday! ➡️YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark: Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #VENDO #ProtectYourBrand #SellMore #Amazon #SellersFunding #Marketplace

The e-commerce space is growing increasingly saturated with competition, and “content is king” has never been a truer statement. Selling effectively can no longer be achieved by simply introducing a quality product into a given market and hoping consumers catch on. It requires brand development, strategic content, and diligent consistency. In this week's episode, we dive a little deeper into what this means and highlight some of the key considerations that an online seller should be mindful of when launching a new brand, or product(s) to an online marketplace. Join content experts Pablo Solar-Sanchez and Daniel Rodriguez as they unpack what it means to optimize your brand’s e-commerce content, as well as offer some helpful tips and tricks. Topics Include: Tips and tricks to increase overall content - (1:06) Navigating the Walmart style guide with efficiency - (04:00) Establishing consistency and standardizing your brand’s content - (05:25) The importance of your imagery and content & content scores - (07:50) How does content optimization impact your sales? - (11:00) Some final tips and tricks - (12:50) Featuring: Pablo Solar Sanchez, Walmart Account Manager, Advertising Account Manager, VENDO Daniel Rodriguez, Content Associate Manager, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for weekly episodes every Tuesday! ➡️YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark: Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #VENDO #ProtectYourBrand #SellMore #Amazon #SellersFunding #Marketplace

Whether you use the internet daily or on a very casual basis, chances are by now you have experienced a Sponsored Display Advertisement! 👩🏾‍💻🧑🏻‍💻 Think back for a moment to the number of times you have found yourself using eCommerce sites such as Amazon and were suddenly greeted with digital banners advertising products that seemed perfectly tailored to you. 😯🧐 It may have been a specific item you had viewed previously, or one that was left in your shopping cart prior to checking out. 🛒 👀 It could have even been an advertisement from a company where you had recently completed a transaction. These moments though seemingly convenient and coincidental to some, are in fact intentionally curated. 🤯 🤯 This curation is known as Sponsored Display Advertising, and with the increasing amount of time consumers are now spending browsing the online marketplace, its effectiveness and necessity have become undeniable. 💯 👌 On today’s podcast, Jason Weilenmann and Leah Bicknell discuss the importance of utilizing this concept to increase your sales and will help you better understand what makes this strategy stick. Topics Include: What are Amazon Sponsored Display Ads? (00:31) The difference between sponsored display ads and sponsored brands of products (01:18) Why brands should utilize sponsored display ads (05:46) Building out sponsored display ad campaigns (08:50) Tips & tricks for optimizing sponsored display ad campaigns (12:02) Featuring: Leah Bicknell, Marketing Manager, VENDO Jason Weilenmann, Amazon Advertising & Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for weekly episodes every Tuesday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark: Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #VENDO #ProtectYourBrand #SellMore #Amazon #SellersFunding #Marketplace

Vanessa operates on the unsexy side of Amazon. She started transforming Amazon businesses in 2017 and has been a problem solver for many. Founder and CEO of Online Seller Solutions, Vanessa has helped many sellers free themselves from the pain that comes with managing and optimizing their Seller Central accounts. Her passion is sharing knowledge about strategies and trends as well as offering helpful tips on how to start, scale, and transform eCommerce businesses with Amazon. This ultimately led her to public speaking and co-hosting a podcast called "Wizards of Ecom enEspañol." Join VENDO CEO Darren Saul and VENDO Director of Amazon Account Strategists Vinny Alvarez in this week's conversation, for an episode that is jam-packed with helpful insights and industry tips courtesy of our gracious guest Vanessa. Learn more about Online Seller Solutions: https://www.onlinesellersolutions.com/ Topics Include: - Vanessa's Background (02:00) - Conversion Percentages (06:00) - Data Science (11:55) - Automated Spanish translation within Amazon (22:20) - The importance of optimizing your translations (30:14) - Final comments from Vanessa (39:35) - Where to learn more about Online Seller Solutions (41:22) Featuring: Vanessa Hung, Founder & CEO, Online Seller Solutions Darren Saul, CEO, VENDO Vinny Alvarez, Director of Amazon Account Strategists, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for weekly episodes every Tuesday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark: Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #VENDO #ProtectYourBrand #SellMore #Amazon #SellersFunding #Marketplace

Simply put, CPC is the cost per click that any given ad receives. This crucial calculation applies to all sorts of ads, such as ones that appear on the results page of search engines, display ads, and ads that appear on social media too! 💻📲 It is essential for marketers to consider CPC because it measures the price for any given eCommerce brand’s paid advertising campaigns. 💰💰💰 The goal of marketers should be to reduce the price of clicks while simultaneously cultivating high-quality clicks, and conversions, for their customers. In today’s episode, Media Buyers Gefen and Matan Laredo help us understand how VENDO processes this important metric to offer a more competitive advantage for our clients. 🏄🏽‍♂️ 🏋🏿‍♂️ Topics: - Why are Amazon CPC costs rising? (00:45) - Where do we see these CPC costs rising within the landscape and how do we manage them? (02:16) - Branded Product Targeting and lowering Branded CPC (5:04) - Strategizing to lower CPC in the Non-Branded space (9:07) - Incremental bidding (15:40) Featuring: Gefen Laredo, Head of Media Buying, VENDO Matan Laredo, Media Buyer, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for weekly episodes every Tuesday! ➡️ YouTube: https://www.youtube.com/channel/UCr2V... ➡️ Spotify: https://open.spotify.com/show/4HXz504... ➡️ Apple: https://podcasts.apple.com/us/podcast... ✔Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuild... 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™