

What's New On Amazon PPC - VENDO Podcast Ep. 106
Feb 9, 2023
VENDO - Amazon & Walmart Growth Experts invites Gefen Laredo, Director of Media Buying at VENDO, and Jason Weilenmann, Head of Marketplace Advertising, to discuss the latest Amazon PPC updates. They cover topics such as broad targeting, wasted spend, sponsored display mobile carousel ads, and the importance of visuals on the Amazon marketplace. Discover strategies for optimizing your online Amazon and Walmart businesses with this informative podcast.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Changes to Amazon Advertising Platform
01:54 • 5min
Discussion on Broad Modifiers and Sponsored Brand Search Term Reports, and Launch of Mobile Carousel for Amazon Sponsored Display
06:44 • 3min
New Ad Format and Importance of Visuals on Amazon Marketplace
10:10 • 2min
Making Ad Formats Accessible for Smaller Brands on Amazon
11:53 • 2min