What's New On Amazon PPC - VENDO Podcast Ep. 106
VENDO - Amazon & Walmart Growth Experts
Discussion on Broad Modifiers and Sponsored Brand Search Term Reports, and Launch of Mobile Carousel for Amazon Sponsored Display
This chapter explores the use of broad modifiers in sponsored brand campaigns and the differences in application compared to sponsored product campaigns. It also discusses the rollout of sponsored brand search term reports and strategies for limiting Amazon to specific terms.
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