VENDO - Amazon & Walmart Growth Experts

We have a special episode on the podcast this week!💥 With marketplaces like Amazon that offer typically lower prices and faster shipping, DTC Brands are having difficulties competing for consumers. Join us as we speak with Helium 10 brand evangelist, Carrie Miller, as well as the Founder and CEO of Cahoot, Manish Chowdhary, as we discuss the pros, cons and methods of driving DTC traffic to Amazon. Topics Include: - The Benefits and Risks of Selling on Amazon for DTC Brands (02:48) - Driving DTC to Amazon Via "Buy With Prime" Program (11:06) - Driving DTC to Amazon Via a Link (16:08) - Not Driving DTC to Amazon (25:07) Featuring: - Carrie Miller, Brand Evangelist and Customer Advocate, Helium 10 - Manish Chowdhary, Founder and CEO, Cahoot - Nicolas Martinez, VP of Marketing, VENDO - Josh Hong, Digital Marketing Manager, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Tuesday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark: 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #VENDO #ProtectYourBrand #SellMore #Amazon #AmazonFBA #Walmart #WalmartMarketplace #Ecommerce #DigitalMarketing

💥We are just coming off 2 incredible back-to-back events: first, Amazon’s annual seller conference, Accelerate, and second, Helium10’s 1st ever Sell + Scale Summit, which covered Walmart as well. Invigorated, impassioned, and enthused, we thought what better way to have our 100th episode of the VENDO Amazon & Walmart Growth podcast! Our Allstar VENDO lineup unpacks both Amazon Accelerate AND the Sell + Scale Summit, recapping all of the top takeaways. With tons of actionable golden nuggets, this is an episode you don't want to miss! 🔑💡 Topics Include: Amazon Accelerate Announcements and Updates (5:00-17:45) Tailored Audiences (5:05-8:48) Buy with Prime (9:07-11:20) Brand Analytics (11:20-12:30) Manage Your Experiments (12:30-13:25) Local Selling and Amazon Warehousing and Distribution (14:05-15:17) Sell + Scale Summit: Amazon Marketing Updates (18:50-26:17) Sell + Scale Summit: Walmart Walmart Marketplace Takeaways (27:20-34:10) Walmart Product Launch Takeaways (34:10-40:10) Walmart Advertising Takeaways (40:10-51:19) Sell + Scale Summit: Amazon Tips, Tricks and Hacks (51:45-55:00) Final Key Takeaways (55:00-1:00:28) Featuring: Darren Saul, CEO, VENDO Delaney Nicol, Lead Amazon Account Manager, VENDO Vinny Alvarez, Director of Amazon Account Strategists, VENDO Michelle Long, Walmart Media Buying Lead, VENDO Nicolas Martinez, VP of Marketing, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for weekly episodes every Tuesday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #VENDO #ProtectYourBrand #SellMore #Amazon #AmazonFBA #Walmart #WalmartMarketplace #Ecommerce #DigitalMarketing

On this week's episode🎙, we are focusing on an easy and effective strategy to drive awareness to multiple products in your catalog on Amazon. Targeted Cross-Promotion strategy is a great way to use your hero💪products as anchors⚓️ to support new products. Join Nic and Josh as they discuss how this up-selling📈and cross catalog strategy can be used to launch new items, drive sales to complementary products, or breathe life into preexisting products. Topics Include: - Introduction of Targeted Cross-Promotion (1:03) - What it looks like on Amazon (3:15) - Case Study on Targeted-Cross Promotion (6:38) Featuring: - Nicolas Martinez, Vice President of Marketing, VENDO - Josh Hong, Digital Marketing Manager, VENDO

With the recent introduction of Second Price Auctions to Walmart's eCommerce platform, we thought it would be wise to shed some light 🔦 on the pros 👍 and cons 👎. Join two of our stellar 💥 Walmart Media Buyers Sarai and Pablo as they break down this new initiative, what has been observed since its launch 👀, and highlight the ways that it is affecting relevancy and bidding for brands within the space. Topics Include: - The introduction of second price auctions (00:34) - What we’ve observed since it’s launch (04:10) - Changes within relevancy and bidding (13:30) Featuring: Pablo Solar-Sanchez, Media Buyer, VENDO Sarai Aguilar, Media Buyer, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for weekly episodes every Tuesday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark: Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™

Prime Day is fast approaching 🐎, and with this in mind we at VENDO decided that there would be no better way to help you prepare than by sharing some of our invaluable eCommerce knowledge on how to make the most of these highly coveted days with a big smile on your face. 😃 Join members of the VENDO team in this comprehensive webinar that examines some of the most crucial considerations we believe a business should be focusing on to ensure your brand’s ultimate Prime Day success 💸💰. This includes conversations about necessary Prime Day preparations every brand should be taking, handling inventory logistics, the importance of customer service and care, creative ways to optimize your content strategy, VENDO’s marketing roadmap and much more! 🤯 🔥 VENDO is a full-service eCommerce agency equipped with the people and strategies to help you and your business thrive 🌱. Don’t hesitate to reach out and inquire about how we might be able to assist you in growing your brand, whether it be for Prime Day, or any other day of the week! We’ve got you covered. ☂️🤙 Topics Include: - Prime Day overview (00:32) - How to prepare for Prime Day & deal deadlines (01:48) - Inventory (05:51) - Customer Service and Care (16:22) - Optimizations (22:02) - VENDO’s Marketing Road Map (26:35) - Advertising, on and off platform (40:00) - Establishing an effective brand story (55:02) - Follow our store banners (01:01:00) Featuring: Leah Bicknell, Marketing Manager, VENDO Nicolas Martinez, Vice President of Marketing, VENDO Vinny Alvarez, Director of Amazon Account Strategists, VENDO Sneha Nisha, Account Health and Channel Control Specialist, VENDO Laarni Lorenzo-Patino, Head of Inventory and Logistics, VENDO Gefen Laredo, Director of Media Buying, VENDO Greg Rudolph, Digital Media Buyer, VENDO Jason Weilenmann, Lead Marketplace Media Buyer, VENDO Jennifer Kaba, Head of Copy, VENDO Karin Yang, Head of Creatives, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for weekly episodes every Tuesday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark: Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™

Ever slid on a slide board? Well, BRRRN has made it a workout must have! BRRRN, a fitness brand born during COVID quarantine and out of a need to rebrand, is taking the fitness craze by storm on Amazon. Watch Johnny Adamic, co-founder, share how he found success on Amazon partnering with VENDO. Topics Include: - Where was BRRRN as a company when they connected with VENDO (00:33) - What were Johnny’s initial thoughts towards Amazon? (01:15) - Pivoting in the Pandemic (4:00) - How has it been working with VENDO? (5:30) Featuring: Johnny Adamic, Founder, BRRRN Yoji Cole, Director of Business & Development, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for weekly episodes every Tuesday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark: Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™

A brand is only as strong as its ability to advertise, 💪🏽 and this logic applies tenfold in the eCommerce space! Given its current rate of growth 📈, our focus at VENDO is to carefully develop strategies that help our customers drive continued traffic and offer differentiated products in a meaningful way. Join Nic, Greg, and Jason as they discuss key topics such as how landing pages 🛩 can benefit both you and your customers, as well as how magic links 🪄 can improve your relationship with influencers and increase your competitive edge with analytics 🔍📄. Topics Include: - Landing Pages (2:01) - Magic Links (11:10) - Closing thoughts (14:25) Featuring: Nicolas Martinez, Vice President of Marketing, VENDO Jason Weilenmann, Lead Marketplace Media Buyer, VENDO Greg Rudolph, Digital Media Buyer, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for weekly episodes every Tuesday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark: Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™

On today’s episode of the podcast, we had the pleasure of hosting a very special guest 🕺. His name is Barry Turner, and he’s the founder of Lenny and Larry’s 🍪, a brand that has gained substantial traction 🏎 in the consumer-packaged goods market with the sales of their delicious Keto confections, and has been a pioneer in the industry since first launching their protein cookie in 1993. Barry offers a unique story with an incredibly diverse professional background, which includes pursuing a career in baseball ⚾️, entering the world of professional wrestling 🤼‍♀️, being cast on the hit show American Gladiators, and actively operating within the real estate space 🏠! Join us as Barry discusses his entrepreneurial journey, dives into some specifics about the Lenny and Larry's brand 🤿 🏊, and shares his perspective on strategizing positive social media practices 📲 💯. This is episode 93 of the VENDO podcast! Topics Include: - How Lenny and Larry’s got its start (00:40) - The accident (02:38) - Selling the company (04:14) - Real Estate (05:24) - The company's substantial growth (06:08) - Being conscientious about your LinkedIn presence (07:05) - The importance of organic social media development (09:05) - Lenny and Larry's current hero item SKU (10:37) - The future of Lenny and Larry's (11:38) Featuring: Barry Turner, Founder, Lenny and Larry's Marty Laitre, Business & Development, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for weekly episodes every Tuesday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark: Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™

Launching a new brand in the eCommerce space can be a delicate dance 💃 , with many crucial considerations to be made. Comprehensive due diligence and knowing where to focus your energy will ensure you maximize your potential for a smooth entrance to your chosen channel(s). Today on the podcast we break down the launch process with Walmart and some of the key factors that can often make or break a brand’s success 🔐 . This includes knowing where to sell your product, understanding channels and picking the right product assortment. Then we peel back the curtain on VENDO’s relationship with Walmart and highlight the importance of positive merchant vendor relationships 🔍 . eCommerce is exploding with popularity and becoming increasingly competitive 🌱. At VENDO, our team is fully equipped to help bring brands to market by developing sound launch strategies that are carefully prepared to meet our client’s needs 🚀. Topics Include: - The importance of a brand and deciding if it’s suitable for Walmart - 00:42 - What is Walmart merchant looking for in a new brand? - 02:52 - What channel will your brand be most successful on? Knowing where to launch - 03:44 - How does a merchant decide which brand belongs on which channels? - 06:25 - Picking the right assortment, and how it can make or break your brand launch - 07:46 - Other key considerations for the merchant after they decide to bring in a new brand - 09:20 - The importance of a good merchant relationship - 10:05 - Additional important focuses during brand launch - 11:59 - The importance of launching with sponsored ads, search brand amplifiers, & reviews – 14:11 - Walmart’s Relationship with VENDO - 16:40 Featuring: Carmella Shillito, Walmart Strategic Account Manager, VENDO Emily Bowman, Walmart Strategic Account Manager, VENDO Breanna Cooper, Walmart Strategic Account Manager, VENDO Michelle Long, Walmart Media Buying Lead, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for weekly episodes every Tuesday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark: Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™

In this week’s episode of the VENDO podcast, we are very pleased to welcome Scott Allen from URL Genius. 👏 Today our special guest speaks with us about the ways in which this incredibly intuitive platform can benefit e-commerce brands with a specific focus on its applications in the Amazon marketplace. 🎯 Join us as Scott provides an informative demo of the platform to provide viewers with greater insights into what makes the application so effective and helps us better understand why making the move to URL Genius is the right move for you and your brand. 💣👌 One key example he provides is how it forces apps such as Amazon and Walmart to open when a link is clicked on mobile, rather than opening within the current browser. We will discuss how doing so provides for a more user-friendly customer experience thereby driving up sales conversions and increasing efficiency. Topics Include: About URL Genius - 00:28 URL Genius with Amazon - 03:08 How to create a link in URL genius - 09:55 Link breakdown & details - 12:00 Why we use URL Genius - 14:28 Final thoughts - 16:45 Featuring: Scott Allen, Chief Marketing and Solutions Officer, URL Genius Josh Hong, Digital Marketing Coordinator, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for weekly episodes every Tuesday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark: Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™