VENDO - Amazon & Walmart Growth Experts

✨ FREE Prime Day 2022 Webinar: https://www.eventbrite.com/e/amazon-prime-day-prep-the-vendo-way-tickets-327421565717 With the introduction of mobile data analytics 🆕 🆕 to the Amazon marketplace sellers now have an increased potential to optimize 💪🏽 strategies and develop a more in-depth understanding of consumer trends and habits. In this week’s episode of the podcast, we highlight 💡 🔍 what separates the newly introduced mobile data points from desktop analytics, as well as unpack what this means on a broader scale for the present and future of eCommerce. 📊 📈 Topics Include: What does the addition of mobile traffic data analytics mean for brands? - 02:22 How is this affecting our client conversations and strategies? - 07:25 Raw Data Analysis Example – 10:22 What are we seeing on the account management side of things? - 11:42 Final advice – 15:18 Featuring: Vinny Alvarez, Director of Amazon Account Strategists, VENDO Delaney Nicol, Amazon Account Strategist, VENDO Matt Bywater, Amazon Account Strategist, VENDO Russell Hsu, Senior Data Analyst, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for weekly episodes every Tuesday! ➡️YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark: Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #VENDO #ProtectYourBrand #SellMore #Amazon #SellersFunding #Marketplace

The e-commerce space is growing increasingly saturated with competition, and “content is king” has never been a truer statement. Selling effectively can no longer be achieved by simply introducing a quality product into a given market and hoping consumers catch on. It requires brand development, strategic content, and diligent consistency. In this week's episode, we dive a little deeper into what this means and highlight some of the key considerations that an online seller should be mindful of when launching a new brand, or product(s) to an online marketplace. Join content experts Pablo Solar-Sanchez and Daniel Rodriguez as they unpack what it means to optimize your brand’s e-commerce content, as well as offer some helpful tips and tricks. Topics Include: Tips and tricks to increase overall content - (1:06) Navigating the Walmart style guide with efficiency - (04:00) Establishing consistency and standardizing your brand’s content - (05:25) The importance of your imagery and content & content scores - (07:50) How does content optimization impact your sales? - (11:00) Some final tips and tricks - (12:50) Featuring: Pablo Solar Sanchez, Walmart Account Manager, Advertising Account Manager, VENDO Daniel Rodriguez, Content Associate Manager, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for weekly episodes every Tuesday! ➡️YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark: Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #VENDO #ProtectYourBrand #SellMore #Amazon #SellersFunding #Marketplace

Whether you use the internet daily or on a very casual basis, chances are by now you have experienced a Sponsored Display Advertisement! 👩🏾‍💻🧑🏻‍💻 Think back for a moment to the number of times you have found yourself using eCommerce sites such as Amazon and were suddenly greeted with digital banners advertising products that seemed perfectly tailored to you. 😯🧐 It may have been a specific item you had viewed previously, or one that was left in your shopping cart prior to checking out. 🛒 👀 It could have even been an advertisement from a company where you had recently completed a transaction. These moments though seemingly convenient and coincidental to some, are in fact intentionally curated. 🤯 🤯 This curation is known as Sponsored Display Advertising, and with the increasing amount of time consumers are now spending browsing the online marketplace, its effectiveness and necessity have become undeniable. 💯 👌 On today’s podcast, Jason Weilenmann and Leah Bicknell discuss the importance of utilizing this concept to increase your sales and will help you better understand what makes this strategy stick. Topics Include: What are Amazon Sponsored Display Ads? (00:31) The difference between sponsored display ads and sponsored brands of products (01:18) Why brands should utilize sponsored display ads (05:46) Building out sponsored display ad campaigns (08:50) Tips & tricks for optimizing sponsored display ad campaigns (12:02) Featuring: Leah Bicknell, Marketing Manager, VENDO Jason Weilenmann, Amazon Advertising & Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for weekly episodes every Tuesday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark: Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #VENDO #ProtectYourBrand #SellMore #Amazon #SellersFunding #Marketplace

Vanessa operates on the unsexy side of Amazon. She started transforming Amazon businesses in 2017 and has been a problem solver for many. Founder and CEO of Online Seller Solutions, Vanessa has helped many sellers free themselves from the pain that comes with managing and optimizing their Seller Central accounts. Her passion is sharing knowledge about strategies and trends as well as offering helpful tips on how to start, scale, and transform eCommerce businesses with Amazon. This ultimately led her to public speaking and co-hosting a podcast called "Wizards of Ecom enEspañol." Join VENDO CEO Darren Saul and VENDO Director of Amazon Account Strategists Vinny Alvarez in this week's conversation, for an episode that is jam-packed with helpful insights and industry tips courtesy of our gracious guest Vanessa. Learn more about Online Seller Solutions: https://www.onlinesellersolutions.com/ Topics Include: - Vanessa's Background (02:00) - Conversion Percentages (06:00) - Data Science (11:55) - Automated Spanish translation within Amazon (22:20) - The importance of optimizing your translations (30:14) - Final comments from Vanessa (39:35) - Where to learn more about Online Seller Solutions (41:22) Featuring: Vanessa Hung, Founder & CEO, Online Seller Solutions Darren Saul, CEO, VENDO Vinny Alvarez, Director of Amazon Account Strategists, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for weekly episodes every Tuesday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark: Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #VENDO #ProtectYourBrand #SellMore #Amazon #SellersFunding #Marketplace

Simply put, CPC is the cost per click that any given ad receives. This crucial calculation applies to all sorts of ads, such as ones that appear on the results page of search engines, display ads, and ads that appear on social media too! 💻📲 It is essential for marketers to consider CPC because it measures the price for any given eCommerce brand’s paid advertising campaigns. 💰💰💰 The goal of marketers should be to reduce the price of clicks while simultaneously cultivating high-quality clicks, and conversions, for their customers. In today’s episode, Media Buyers Gefen and Matan Laredo help us understand how VENDO processes this important metric to offer a more competitive advantage for our clients. 🏄🏽‍♂️ 🏋🏿‍♂️ Topics: - Why are Amazon CPC costs rising? (00:45) - Where do we see these CPC costs rising within the landscape and how do we manage them? (02:16) - Branded Product Targeting and lowering Branded CPC (5:04) - Strategizing to lower CPC in the Non-Branded space (9:07) - Incremental bidding (15:40) Featuring: Gefen Laredo, Head of Media Buying, VENDO Matan Laredo, Media Buyer, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for weekly episodes every Tuesday! ➡️ YouTube: https://www.youtube.com/channel/UCr2V... ➡️ Spotify: https://open.spotify.com/show/4HXz504... ➡️ Apple: https://podcasts.apple.com/us/podcast... ✔Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuild... 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™

In this week’s episode of the podcast, VENDO’s Digital Media Buyer, Greg Rudolph and Amazon Strategic Account Manager, Nnaemeka Alozie discuss some of the exciting new ✨ ideas that were presented at Expo West 2022 with respect to eCommerce and online selling. 🛍 The landscape is constantly evolving, with platforms such as Amazon and Walmart playing integral roles in shaping its exponential growth. 📈 That’s why at VENDO we pride ourselves on balancing ⚖️ a comprehensive understanding of the current eCommerce climate, with a firm attentiveness to the future of the market to ensure our clients see optimal success. 💰 Topics Include: - What changes we see currently taking place in the various e-commerce marketplaces (2:10) - How are we presently ensuring our clients succeed in preparing for these changes and the future (7:43) - Where do we see the market beyond 2022? (10:30) Featuring: Greg Rudolph, Digital Media Buyer, VENDO Nnaemeka Alozie, Amazon Strategic Account Manager, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for weekly episodes every Tuesday! ➡️ YouTube: https://www.youtube.com/channel/UCr2V... ➡️ Spotify: https://open.spotify.com/show/4HXz504... ➡️ Apple: https://podcasts.apple.com/us/podcast... ✔️Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuild... 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #VENDO #ProtectYourBrand #SellMore #Amazon #SellersFunding #Marketplace

At VENDO, we understand the intrinsic value that thought sharing offers our clients. 💸💰Consistent communication is integral in how we analyze trends and help our brands grow their businesses on both Amazon and Walmart Marketplace. 🚀 🚀 Join Leah Bicknell, Delaney Nicol, and Hiram Gonzalez as they examine key comparisons between Amazon and Walmart’s e-commerce strategies, explain how both giants are using innovation to command the digital retail space, and outline what a successful brand onboarding process looks like with either of these companies. 🔎 🏆🏆 Topics Include: - The necessity of inter-team cohesiveness. (00:28) - The key similarities and differences between Amazon and Walmart’s platforms (02:23) - What do the onboarding processes look like for both of these platforms? (06:43) - How innovations are enhancing the consumers' online experience (15:26) - Which of these companies is currently leading the e-commerce space? Will this maintain for the remainder of 2022? (21:19) - Advice for brands and retailers attempting to launch on Amazon and Walmart (25:55) Featuring: Delaney Nicol & Hiram Gonzalez, Hybrid Account Strategists, VENDO Leah Bicknell, Marketing Manager, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth podcast for weekly episodes every Tuesday! ➡️ YouTube (click "subscribe" above) ⬆️ ➡️ Spotify: https://open.spotify.com/show/4HXz504... ➡️ Apple: https://podcasts.apple.com/us/podcast... ✅Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuild... 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #VENDO #ProtectYourBrand #SellMore #Walmart #Advertising #NewYear #NewYou #Q1

Andrea Blieden is an e-commerce pioneer with loads of experience with several startups and digitally driven commerce platforms 👩‍💻. With multiple brands she’s worked with under her belt she became CEO of Lime Crime, your one-stop-shop for makeup, hair care, and hair dye 💄💋. During the pandemic, the brand recognized that experimenting with self-expression became a huge trend 🌟. Guided by Andrea, Lime Crime stayed true to its values of individuality and uniqueness and began offering new hair color products 🎨. With every company she works with, Andrea wants to ensure that her personal strengths align with the values and personality of the brand. Join Yoji as he sits down with the rockstar herself to dive deeper into what makes her career and Lime Crime special ✨. Topics include: -What were the challenges she faced when beginning her role at Lime Crime? (00:01:06) -How did she build trust with her team? (00:02:50) -What opportunities did she see to broaden the Lime Crime consumer base? (00:04:44) -Did she always want to run a brand? (00:13:10) -How did she get to where she was? (00:15:44) -What innovations is Lime Crime working on right now? (00:19:00) -How does Lime Crime plan on expanding? (00:21:45) -What were the best pieces of advice she received throughout her career? (00:22:55) Featuring: -Andrea Blieden, CEO, Lime Crime -Yoji Cole, Business Development Director, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth podcast for weekly episodes every Tuesday! ➡️ YouTube (click "subscribe" above) ⬆️ ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107 ✅Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #VENDO #ProtectYourBrand #SellMore #CEO #LimeCrime

Walmart Marketplace is rivaling Amazon as the second most popular online marketplace 🏆. Much like Amazon, this top tier platform allows you to control your inventory, content, and orders more independently, AND you'll gain access to millions of buyers shopping on Walmart.com already 🛒🛍.  Today, Yoji and Mark are talking shop about the nuts and bolts of this incredibly lucrative sales channel 💰. Venturing into Walmart Marketplace can be overwhelming for brand owners, so partnering with VENDO can give you a leg up on the competition. We’ll give you a roadmap of ideas and execute them for you so you can build your customer base and skyrocket your sales 💥🚀. Topics include: -What is Walmart Marketplace? (00:02:16) -How do I get approved to sell on Walmart Marketplace? (00:04:30) -What is the fee structure to sell on Walmart Marketplace? (00:06:17) -How do I handle imports for Walmart Marketplace? (00:07:10) -How do I partner with VENDO to manage how I sell on Walmart Marketplace? (00:08:04) -Anything else I should know about selling on Walmart Marketplace? (00:12:12) Featuring: -Yoji Cole, Business Development Director, VENDO -Mark Jordan, Marketplace Growth Strategist, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth podcast for weekly episodes every Tuesday! ➡️ YouTube (click "subscribe" above) ⬆️ ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107 ✅Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #VENDO #ProtectYourBrand #SellMore #WalmartMarketplace

This week we’re taking it up a notch by giving you a crash course on what goes into an Amazon comprehensive marketing campaign. 💥 By tapping into the potential of deals, discounts, internal promo, and external promo, you’ll strike a GOLD MINE of increased sales, traffic, and ranking. 💰💎 There’s a world of possibilities when it comes to marketing your products on Amazon, anything from optimizing your SEO 💻, to leveraging your influencers 🤳, to the ✨MAGIC LINK✨. Let’s just say you won’t want to miss out on that golden nugget at the end of the episode. 🤫 Join Josh and Nic as they talk shop and guide you through all of the latest digital marketing strategies that will make you into a top tier Amazon seller. 👑 Topics include: -Types of deals (00:04:06) -Internal promo: SEO and sponsored product keyword ads -Internal promo: Brand store landing page (00:07:50) -Internal promo: Manage your customer engagement (00:08:58) -Internal promo: Launchpad features (00:10:16) -External promo: Paid and organic social and paid search (00:12:50) -External promo: Email marketing (00:14:00) -External promo: Website promo (00:14:40) -External promo: Influencer marketing (00:15:00) -External promo: Livestreamers (00:16:30) -External promo: Ambassadors (00:18:00) -External promo: PR (00:18:49) -External promo: The magic link (00:20:05) Featuring: -Josh Hong, Digital Marketing Coordinator, VENDO -Nicolas Martinez, Vice President of Marketing, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth podcast for weekly episodes every Tuesday! ➡️ YouTube (click "subscribe" above) ⬆️ ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107 ✅Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #VENDO #ProtectYourBrand #SellMore #Amazon #Marketing #Campaign