New year, new you! ✨ With the new year comes the unprecedented opportunity to design a 360-degree strategy fueled by marketing to support your brands’ and products’ growth on Amazon. 📈 We teamed up with FounderMade to give you our best practices to enhance your optimization, ranking, budgeting, forecasting, brand presence, and more to deliver the best customer experience. 💪 Empowered customers make for loyal brand advocates and repeat sales, so make sure to apply these tools to bolster your customer relationships. 🤝 Start 2022 on the right foot by joining Darren, Nic, Vinny, and Gefen, as they walk you through actionable insights so you can CRUSH your Q1 goals on Amazon. 🚀💥 Topics include: -Best practices for Amazon, site merchandising, optimization, and ranking (00:05:18) -CPC trends in Q1 (00:08:48) -How to own the customer relationship on Amazon (00:13:11) -Deciding whether to use DTC or Amazon (00:20:08) and (00:46:58) -Budgeting and forecasting for Q1 and beyond (00:25:59) -Channel control and defense strategies against unauthorized sellers on Amazon (00:27:57) -Advertising categories (00:32:16) -Best in class, maximum brand presence, and building on Amazon (00:38:48) -What to do next after setting up your items, optimizing them, and forecasting (00:50:48) -Methods to increase followers on Amazon (00:52:48) -Advertising cost on Amazon (00:54:04) -Top marketing initiative tips (00:58:37) Featuring: -Megan Stoeckel, Marketing and Audience Development Manager, FounderMade -Darren Saul, CEO, VENDO -Nicolas Martinez, Vice President of Marketing, VENDO -Vinny Alvarez, Director of Amazon Accounts, VENDO -Gefen Laredo, Advertising Manager, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth podcast for weekly episodes every Tuesday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107 ✅Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #VENDO #ProtectYourBrand #SellMore #Amazon #Q1 #Marketing #FounderMade #Ecommerce

Financing, marketplaces, and supply chains! Oh my! 😳 The world of financing can be complicated but SellersFunding simplifies the process of scaling your business. Today, we picked the brain 🧠 of Felisberto, the Global Head of Partnerships at SellersFunding. SellersFunding is your one-stop-shop for finding financial solutions designed to grow e-commerce merchants. 💸 He’s here to offer insights 💡 into when and how a business can receive funding to escalate its revenue and how SellersFunding differentiates itself from its competitors. By finding the right timing and amount of funding, you can maximize your products’ proven ROI. 🚀 Tune in to hear how you can exceed your e-commerce goals in different marketplaces. 📈 Topics include: -How Leonardo got involved with SellersFunding (00:01:06) -Leonardo’s take on the overall market landscape (00:04:51) -SellersFunding’s options for financing and terms (00:09:22) -Signs that a business needs additional funding and what kind of funding is best (00:13:30) -What you’ll get out of working with SellersFunding (00:18:36) -Leonardo’s perspective on Amazon lending (00:22:30) -Example of how SellersFunding transformed a business (00:25:40) -Other marketplaces that SellersFunding supports (00:27:38) -Deeper insights into marketplaces across the world (00:30:40) Featuring: -Leonardo Felisberto, Global Head of Partnerships, SellersFunding -Darren Saul, CEO, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth podcast for weekly episodes every Tuesday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107 ✔️Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #VENDO #ProtectYourBrand #SellMore #Amazon #SellersFunding #Marketplace

Turkey 5, as it's called, gets all the attention. 🦃 Hundreds, maybe even thousands, of new customers visit your product detail pages for potentially the first time. 🤯 With Amazon's newly built out Sponsored Display features, VENDO has developed a unique strategy to retarget these customers to keep the holiday spirit (and sales) alive. 💰✨ On this podcast, we will discuss how to retarget customers that showed interest in your products as well as competing products before and during Turkey 5, and how to move them down the sales funnel. 🌪 Topics include: -Benefits of sponsored display (00:03:30) -Placements of sponsored displays (00:06:00) -Overview of Amazon sponsored display campaign creation (00:06:40) -Stratified approach to product targeting (00:08:15) -Bidding strategies (00:09:00) -Audience targeting (00:11:45) -Customization of your creative (00:14:50) -Spend and budget limits (00:19:50) -Amazon’s recommendations for building out a funnel and other best practices (00:20:40) -New sponsored display features Amazon is rolling out in the future (00:25:55) Featuring: -Gefen Laredo, Amazon Advertising Manager, VENDO -Matan Laredo, Advertising Associate, VENDO -Jason Weilenmann, Digital Media Buyer, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth podcast for weekly episodes every Tuesday! ➡️ YouTube: https://youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107 Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #VENDO #ProtectYourBrand #SellMore #Amazon #SponsoredDisplay #Q4 #Holidays

Give your Amazon assets some holiday cheer! 🎄🕎 We'll go over content and design ideas to showcase the many different areas in Amazon where you can make your product look more festive to remind buyers of why your product is a great gift or stocking stuffer. 🎁 Or, even if your product isn't a gift item, we'll discuss how to be prepared with the most optimized listing to take advantage of increased traffic 📈 during the shopping season. 🛍 Topics Include: -Setting an early timeline for publishing your assets (00:01:05) -Deciding on which assets to optimize (00:01:35) -Holiday-izing your Amazon assets (00:02:30) -Perfecting your holiday call to actions (00:03:20) -Sprucing up your brand stores on Amazon (00:04:10) -Creating festive advertising and videos (00:07:00) -Making sure all your content is fully optimized for increased traffic (00:9:00) Featuring: -Karin Yang, Head of Creatives, VENDO -Jennifer Kaba, Head of Content Copywriting, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth podcast for weekly episodes every Tuesday! ➡️ YouTube: https://youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107 Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 📞Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #VENDO #ProtectYourBrand #SellMore #Amazon #Creative #Assets #Q4 #Holidays

Optimizing item pages, generating reviews, and winning the buy box are key foundational pieces for advertising success on Walmart.com. ⭐️️ We’ll go over each of these along with understanding your category, and campaign structure in order to WIN on Walmart.com. 💪 Item selection 🛍, goal setting 🎯, and maximizing your budget 💵 will allow brands to take advantage of the high search traffic during the holiday season while maintaining profitability. 💰 Topics Include: -Following the Walmart.com style guide to boost your listing quality score (00:01:10) -Bulking up your product reviews (00:10:00) -Winning the buy box (00:11:45) -Reviewing Walmart.com site placements (00:14:20) -Using the Pacvue keyword research tool (00:18:10) -Sizing up the competition with the competition analysis tools(00:20:20) -Selecting your items, setting goals, and maximizing your budget (00:21:50) Featuring: -Michelle Long, Walmart Advertising Manager, VENDO -Pablo Solar-Sanchez, Walmart Strategic Account Manager, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth podcast for weekly episodes every Tuesday! ➡️YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107 ➡️ Apple: https://podcasts.a Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 📞Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #VENDO #ProtectYourBrand #SellMore #Walmart #Advertising #Q4

First, there’s Thanksgiving... then the notorious Black Friday, and then... the oh-so-tempting Cyber Monday! 😱 FIVE DAYS (aka "Turkey 5") of holiday shopping that your brand can BANK on for major sales. 📈💰 71% of consumers shopped Amazon this time of year in 2019 and last year, Cyber Monday was the BIGGEST U.S. ecommerce day EVER. Ensure you are prepared! 💪 And even if you’re locked in for the season, tune in for things you may have missed! We go over how to make your deals more enticing, which last minute marketing & advertising strategies you can employ, and how to monitor your gains. 💥⚡️ Topics include: -Data from past and present Black Friday and Cyber Monday (00:01:40) -Deal structure (lead-in, main event, and post-event) (00:10:05) -Discount types (00:14:57) -Amazon advertising (00:17:40) -Inventory management (00:29:15) -Driving off-Amazon traffic from organic and paid sources; i.e., social, search, email, influencers, affiliates, PR/editorials & more! (00:17:40) Featuring: -Josh Hong, Digital Marketing Coordinator, VENDO -Nicolas Martinez, VP of Marketing, VENDO Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 📞Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter #VENDO #ProtectYourBrand #SellMore #Amazon #Walmart

On episode 65, we explored how effective Amazon editorials truly are at lifting sales. This week we’re taking it up a notch by investigating PR’s impact on driving conversions, organic ranking, and sales. 🚀💥 To jog your memory, Amazon Onsite Editorials are product-related content that gives customers deeper insight into what makes your products stand out, and they’re a game changer for generating authority and improving your product’s performance within the Amazon marketplace. Offsite Editorials on the other hand, are another secret weapon that all Amazon sellers need to have in their toolkit. 🤫 Much like Onsite Editorials, this content spotlights your products, but on a publisher’s website. We sat down with Kyle from Helping Brands Win (HBW), a technology, PR, marketing company specialized in connecting your brand with publishers. Kyle zeroes in on how Offsite Editorials allow you to leverage a publisher’s website ranking on Google to drive traffic to your product pages on Amazon. The most critical thing to remember is to stay forward thinking so that you can consistently refresh your editorials, stay relevant to your customers, and beat out your competitors. Join us as we give you the lowdown on fast tracking your product’s ranking on Amazon so you can always capture your customers’ attention. ⚡️ Topics Include: -HBW’s role in getting your products featured in publisher’s editorials 🤝 -Supplementing editorials with aggressive ad campaigns to build authority on Amazon 💪 -Criteria for getting your product placed in editorials on Amazon -Keyword selection process to boost organic ranking 📈 -Driving traffic back to your products on Amazon through the Offsite Editorial Program -Metrics for analyzing ad campaign, editorial, and keyword targeting performance 📊 -Process for refreshing your Amazon editorials 📝 Featuring: -Kyle Bosetti, Account Manager, HBW -Nicolas Martinez, Vice President of Marketing, VENDO Amazon Onsite Editorials Pt. 1 – Launch & Research Process: https://www.youtube.com/watch?v=74o8sLe2zpg Amazon Onsite Editorials Pt. 2 - Analyzing and Optimizing Performance: https://www.youtube.com/watch?v=TumC2OKVwII 145% Sales Lift in 30 Days After Launching Amazon Onsite Editorial: https://vendocommerce.com/145-sales-lift-in-30-days-after-launching-amazon-onsite-editorial/ Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™

On this episode, we had the pleasure of talking to Justin Chen, the Co-Founder of PickFu. As a self-service consumer research platform, PickFu streamlines users’ abilities to get feedback from hundreds of respondents on anything from product packaging, to copy, to infographics, and more. 🧠🗣 In PickFu’s early days, it was designed as a general-purpose tool, but over the years product image testing has become its most popular service offering. VENDO has been using this miracle tool for several years. Our favorite part is being able to establish parameters and demographics for ideal respondents to receive lightning-fast feedback on their product choices. ⚡️ But what does Justin see as the trendiest features to add into your product listings? Well, anything that can provide the utmost detail for the consumers like visual representations of ingredients and product content layouts. All in all, Justin, Nicolas, and Marlena agree that the more you pay attention to and test the fine details the better prepared you are to provide the highest quality customer experience. Join us, as we discuss the power of PickFu and how you can better tap into the minds of your consumers to convert like never before! 💥🚀 Topics Include: - The advantages of using PickFu to research consumer preferences 🧐 - The past, present, and future of the PickFu platform ⏰ - How VENDO uses PickFu to optimize clients’ product page performance on Amazon and Walmart 📈 - Best practices for optimizing images in product listings 👊 Featuring: - Justin Chen, Co-Founder, PickFu - Marlena Caswell, Strategic Account Manager, VENDO - Nicolas Martinez, Vice President of Marketing, VENDO Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™

Walmart.com is shaking things up with their recent changes to their site. The clear layout to its pages make for easier navigation, something that’s catching the interest of both customers and suppliers looking to capture more of the market. 👀 Today, Carmella, Pablo, and Chelsea are diving into the different channels you can use to launch your products on Walmart.com and the three best practices for distinguishing your brand in today’s competitive environment. 💥💪 When you combine high-quality core content in your product displays with exceptional advertising and strong product ratings, your brand will experience credibility and visibility that is unmatched by your competitors. Whether you choose to use Walmart.com’s Owned, Drop Ship (DSV), or Marketplace channels, Vendo can help design your strategy so your conversions skyrocket once you launch. 🚀 We’ve got the lowdown on all the tricks for boosting your potential as a supplier on Walmart.com, so come along as we unravel what it takes to be a top supplier. 👆 Topics Include: -Recent Changes to Walmart.com 🔄 -The 3 Channels on Walmart.com: Owned, Drop Ship Vendor (DSV), Marketplace Three Essentials for Achieving a Successful Launch ✅ -Important Factors to Be Considered for Walmart.com’s Owned or DSV Channels 👊 Featuring: -Carmella Shilito, Strategic Account Manager, VENDO -Pablo Solar-Sanchez, Strategic Account Manager, VENDO -Chelsea Zhang, Strategic Account Manager, VENDO

On Episode 63, we tackled how to create and run a high-performing Amazon Onsite Editorial. This week we’re continuing the conversation by taking a closer look at exactly how they lift sales. 🧐 As a refresher, Amazon Onsite Editorials are product-related content that help customers discover new products, and they’re one of the latest secret weapons for optimizing your organic search rankings and boosting ad performance 🤫. And, if optimized properly, they can be an evergreen strategy that is an impactful piece of your overall Amazon growth plan. Consistently monitoring your editorial’s performance is crucial for knowing when and how to refresh its content so that it remains relevant and appealing for customers. Launching an editorial alongside marketing initiatives, like an event-based sale, will drive ranking and relevance for your product, leading to increased sales and return-on-investment! 💥 There’s a multitude of other best practices, so join Nicolas as he spells out what you can do to enhance the performance of your Amazon Onsite Editorial and maximize the likelihood of sales. 💰💸 Topics Include: -Examining KPIs to Assess Editorial Performance 📊 -Tracking Share of Voice/Placement % of an Editorial 🔍 -Refreshing Editorials to Maintain Relevance 📝 -Launching Editorials In Line with Event-Based Sales 🚀 -Setting Expectations for Amazon Onsite Editorials 🤔 Featuring: -Nicolas Martinez, Vice President of Marketing, VENDO