VENDO - Amazon & Walmart Growth Experts

From conception to exit and beyond, Giannuzzi Lewendon plays an active role in the lifecycle 🔄 of DISRUPTIVE consumer product companies. This week we sat down with Ryan Lewendon, Partner at Giannuzzi Lewendon, to explore his insights into the Consumer Packaged Goods (CPGs) industry. The firm specializes in mergers and acquisitions, financing, product research and development, and much more. Ryan's word of advice is to focus on brand growth 🌱 and product improvement 🛠, as conglomerate acquirers are looking to scoop up mature brands. Join Ryan and Yoji as they discuss what makes the CPG industry collaborative, resilient, and most importantly, disruptive. 💥💥 Topics include: -How Giannuzzi Lewendon helps to build brands (00:01:00) -Ryan Lewendon’s background (00:04:11) -Shifts in the CPGs industry (00:10:57) -Giannuzzi Lewendon’s plans for expansion (00:17:54) -Ryan’s insights on the CPGs industry (00:19:17) Featuring: -Ryan Lewendon, Partner, Giannuzzi Lewendon LLC -Yoji Cole, Business Development Manager, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth podcast for weekly episodes every Tuesday! ➡️ YouTube (click "subscribe" above) ⬆️ ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107 ✅Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #VENDO #ProtectYourBrand #SellMore #CPG

Matt Weir knows the first thing about having his plate full as a CEO. He founded Mambe Blanket 1999 to create waterproof blankets for any and EVERY indoor and outdoor activity. 🌳🏕 Over 20 years later, Mambe Blanket has expanded their product lines and Matt has become busier than ever. Learning the ins and outs of selling on Amazon while managing the rest of the business was a heavy weight but VENDO joined in to do some of the heavy lifting. 🏋️‍♀️ Join Yoji and Matt as they reminisce about leveling up Mambe Blanket’s brand presence on Amazon. 🚀 Topics include: -Facing issues with selling on Amazon (00:00:34) -Using VENDO as a secret weapon (00:03:39) Featuring: -Matt Weir, Founder & CEO, Mambe Blanket -Yoji Cole, Business Development Director, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth podcast for weekly episodes every Tuesday! ➡️ YouTube (click "subscribe" above) ⬆️ ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107 ✅Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #VENDO #ProtectYourBrand #SellMore #MambeBlanket #CEO

The name of the game for getting ahead of the competition on Amazon is (innovative) marketing STRATEGY. 🧠 Whether you want to increase your sales volume, visibility, or ranking, you have 4️⃣ surefire ways to ramp up the desirability of your products at your disposal. 🌟 Showcasing all the products in your catalog, pairing complementary products together, adding an upsell widget, creating virtual bundles, and (shameless plug) working with VENDO to expose your customers to more of your products can take your Amazon business to the next level. 📈 Always make sure to lean into the data so you know exactly how to use each of these tools to your advantage. 📊 VENDO recommends utilizing all these approaches at once to guide your customers to your offer. Join Nic to get clued in to even more tips and discover how to surge your Amazon sales. 🚀 Topics include: -Cross promotions (catalog) (00:00:48) -Cross promotions (targeted) (00:05:24) -Anything in the buy box or upsell widget (00:09:28) -Virtual bundies beta (00:11:19) Featuring: -Nicolas Martinez, Vice President of Marketing, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth podcast for weekly episodes every Tuesday! ➡️ YouTube (click "subscribe" above) ⬆️ ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107 ✅Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #VENDO #ProtectYourBrand #SellMore #Walmart #Advertising #NewYear #NewYou #Q1

Keep your friends close but your merchants closer 👫. You’ll gain a leg up on the competition on Walmart.com by taking advantage of merchant-controlled opportunities, or chances to get your brand and products featured in eye-catching sections on the site. 👀 Walmart.com recognizes that conversions are much more likely during Q1 when consumers have a “new year, new you” mindset. Capitalize on this trend by planning your budgeting and advertising well in advance so you can capture more sales. 📊 A word of advice from Michelle and Delaney is to be mindful of the relationships you forge with Walmart.com merchants and your strategies you utilize on the site. 🧠 It’s not too late to win this Q1, so join us as we discuss how you can surge your sales on Walmart.com. 📈 Topics include: -New additions to Walmart.com (00:00:44) -Advertising strategies and products to prioritize (00:06:09) -Updating content and creative for product displays on Walmart.com (00:15:08) -Researching keywords (00:16:39) -All about Walmart Connect (00:19:10) -Search brand amplifiers (00:20:10) -Tracking month over month with share of voice data (00:24:00) Featuring: -Michelle Long, Walmart Advertising Manager, VENDO -Delaney Nicol, Strategic Account Manager Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth podcast for weekly episodes every Tuesday! ➡️ YouTube (click "subscribe" above) ⬆️ ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107 ✅Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #VENDO #ProtectYourBrand #SellMore #Walmart #Advertising #NewYear #NewYou #Q1

Starting 2022 off on the right foot requires you to have a data driven mindset and a well-built plan. Luckily Vinny and Russell are giving you the low down on how to utilize data signals to structure your budget, pricing, inventory, and more. 📊 The year over year and month over month trends you see are the backbone of your overall selling strategy. Keep in mind that the more you know about the market, the better you can gain a competitive advantage. 💪 Tune in so you can turn out record breaking sales this new year. 📈🎉 Topics include: -Developing a forecast (00:02:34) -Understanding impression data (00:07:43) -Setting a pricing strategy (00:11:56) -Taking the subscribing and saving approach (00:16:38) Featuring: -Vinny Alvarez, Director of Amazon Account Strategists, VENDO -Russell Hsu, Senior Data Analyst, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth podcast for weekly episodes every Tuesday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107 ✅Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #VENDO #ProtectYourBrand #SellMore #Data #2022 #Forecast

New year, new you! ✨ With the new year comes the unprecedented opportunity to design a 360-degree strategy fueled by marketing to support your brands’ and products’ growth on Amazon. 📈 We teamed up with FounderMade to give you our best practices to enhance your optimization, ranking, budgeting, forecasting, brand presence, and more to deliver the best customer experience. 💪 Empowered customers make for loyal brand advocates and repeat sales, so make sure to apply these tools to bolster your customer relationships. 🤝 Start 2022 on the right foot by joining Darren, Nic, Vinny, and Gefen, as they walk you through actionable insights so you can CRUSH your Q1 goals on Amazon. 🚀💥 Topics include: -Best practices for Amazon, site merchandising, optimization, and ranking (00:05:18) -CPC trends in Q1 (00:08:48) -How to own the customer relationship on Amazon (00:13:11) -Deciding whether to use DTC or Amazon (00:20:08) and (00:46:58) -Budgeting and forecasting for Q1 and beyond (00:25:59) -Channel control and defense strategies against unauthorized sellers on Amazon (00:27:57) -Advertising categories (00:32:16) -Best in class, maximum brand presence, and building on Amazon (00:38:48) -What to do next after setting up your items, optimizing them, and forecasting (00:50:48) -Methods to increase followers on Amazon (00:52:48) -Advertising cost on Amazon (00:54:04) -Top marketing initiative tips (00:58:37) Featuring: -Megan Stoeckel, Marketing and Audience Development Manager, FounderMade -Darren Saul, CEO, VENDO -Nicolas Martinez, Vice President of Marketing, VENDO -Vinny Alvarez, Director of Amazon Accounts, VENDO -Gefen Laredo, Advertising Manager, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth podcast for weekly episodes every Tuesday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107 ✅Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #VENDO #ProtectYourBrand #SellMore #Amazon #Q1 #Marketing #FounderMade #Ecommerce

Financing, marketplaces, and supply chains! Oh my! 😳 The world of financing can be complicated but SellersFunding simplifies the process of scaling your business. Today, we picked the brain 🧠 of Felisberto, the Global Head of Partnerships at SellersFunding. SellersFunding is your one-stop-shop for finding financial solutions designed to grow e-commerce merchants. 💸 He’s here to offer insights 💡 into when and how a business can receive funding to escalate its revenue and how SellersFunding differentiates itself from its competitors. By finding the right timing and amount of funding, you can maximize your products’ proven ROI. 🚀 Tune in to hear how you can exceed your e-commerce goals in different marketplaces. 📈 Topics include: -How Leonardo got involved with SellersFunding (00:01:06) -Leonardo’s take on the overall market landscape (00:04:51) -SellersFunding’s options for financing and terms (00:09:22) -Signs that a business needs additional funding and what kind of funding is best (00:13:30) -What you’ll get out of working with SellersFunding (00:18:36) -Leonardo’s perspective on Amazon lending (00:22:30) -Example of how SellersFunding transformed a business (00:25:40) -Other marketplaces that SellersFunding supports (00:27:38) -Deeper insights into marketplaces across the world (00:30:40) Featuring: -Leonardo Felisberto, Global Head of Partnerships, SellersFunding -Darren Saul, CEO, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth podcast for weekly episodes every Tuesday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107 ✔️Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #VENDO #ProtectYourBrand #SellMore #Amazon #SellersFunding #Marketplace

Turkey 5, as it's called, gets all the attention. 🦃 Hundreds, maybe even thousands, of new customers visit your product detail pages for potentially the first time. 🤯 With Amazon's newly built out Sponsored Display features, VENDO has developed a unique strategy to retarget these customers to keep the holiday spirit (and sales) alive. 💰✨ On this podcast, we will discuss how to retarget customers that showed interest in your products as well as competing products before and during Turkey 5, and how to move them down the sales funnel. 🌪 Topics include: -Benefits of sponsored display (00:03:30) -Placements of sponsored displays (00:06:00) -Overview of Amazon sponsored display campaign creation (00:06:40) -Stratified approach to product targeting (00:08:15) -Bidding strategies (00:09:00) -Audience targeting (00:11:45) -Customization of your creative (00:14:50) -Spend and budget limits (00:19:50) -Amazon’s recommendations for building out a funnel and other best practices (00:20:40) -New sponsored display features Amazon is rolling out in the future (00:25:55) Featuring: -Gefen Laredo, Amazon Advertising Manager, VENDO -Matan Laredo, Advertising Associate, VENDO -Jason Weilenmann, Digital Media Buyer, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth podcast for weekly episodes every Tuesday! ➡️ YouTube: https://youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107 Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #VENDO #ProtectYourBrand #SellMore #Amazon #SponsoredDisplay #Q4 #Holidays

Give your Amazon assets some holiday cheer! 🎄🕎 We'll go over content and design ideas to showcase the many different areas in Amazon where you can make your product look more festive to remind buyers of why your product is a great gift or stocking stuffer. 🎁 Or, even if your product isn't a gift item, we'll discuss how to be prepared with the most optimized listing to take advantage of increased traffic 📈 during the shopping season. 🛍 Topics Include: -Setting an early timeline for publishing your assets (00:01:05) -Deciding on which assets to optimize (00:01:35) -Holiday-izing your Amazon assets (00:02:30) -Perfecting your holiday call to actions (00:03:20) -Sprucing up your brand stores on Amazon (00:04:10) -Creating festive advertising and videos (00:07:00) -Making sure all your content is fully optimized for increased traffic (00:9:00) Featuring: -Karin Yang, Head of Creatives, VENDO -Jennifer Kaba, Head of Content Copywriting, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth podcast for weekly episodes every Tuesday! ➡️ YouTube: https://youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107 Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 📞Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #VENDO #ProtectYourBrand #SellMore #Amazon #Creative #Assets #Q4 #Holidays

Optimizing item pages, generating reviews, and winning the buy box are key foundational pieces for advertising success on Walmart.com. ⭐️️ We’ll go over each of these along with understanding your category, and campaign structure in order to WIN on Walmart.com. 💪 Item selection 🛍, goal setting 🎯, and maximizing your budget 💵 will allow brands to take advantage of the high search traffic during the holiday season while maintaining profitability. 💰 Topics Include: -Following the Walmart.com style guide to boost your listing quality score (00:01:10) -Bulking up your product reviews (00:10:00) -Winning the buy box (00:11:45) -Reviewing Walmart.com site placements (00:14:20) -Using the Pacvue keyword research tool (00:18:10) -Sizing up the competition with the competition analysis tools(00:20:20) -Selecting your items, setting goals, and maximizing your budget (00:21:50) Featuring: -Michelle Long, Walmart Advertising Manager, VENDO -Pablo Solar-Sanchez, Walmart Strategic Account Manager, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth podcast for weekly episodes every Tuesday! ➡️YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107 ➡️ Apple: https://podcasts.a Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 📞Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #VENDO #ProtectYourBrand #SellMore #Walmart #Advertising #Q4