When it comes to advertising data visualization, Amazon is certainly moving the needle. Recently, Amazon launched exciting features that brands can use to optimize their advertising performance. ⚡️ Today we’re tackling the new data that you’ll find in your dashboard including Top Search Impression Share, Targeting, Budget Rules, and much more! Collecting as much data as possible can make the difference for your brand. By extracting information from your data, you can expand your authority on the platform, increase organic placement in search results, and beat out your competitors. 🚀💥 Data points can be a bit intimidating at times, so join Gefen and Jason as they lay out exactly what these features do and how to use them to make actionable changes to your advertising. Amazon is continuing to roll out new data points for its dashboard, so remember to stay up to date and check back in with us so that your brand can consistently dominate. 💪 Topics Include: - Examining your Top of Search Impression Share 🔍 - Setting a Daily Account Budget Cap 💸 - Exploring your Campaign Level Budgets 📊 - Creating Budget Rules 📝 - Scanning your Targeting Data 📈 Featuring: -Gefen Laredo, Amazon Advertising Manager, Vendo -Jason Weilenmann, Digital Media Buyer, Vendo

Since its relatively recent launch, Amazon’s Onsite Editorials program has become increasingly more prevalent, but many sellers still don’t quite understand how to get involved and what it takes to get an editorial live and running. 🧐 If you’re unfamiliar with the program, Onsite Editorials is essentially “PR-meets-Amazon” where Amazon takes product guides created by publishers and includes them in shoppers’ search results for certain items. Having your product featured in an editorial can make it appear more credible and help you dominate the search results when paired with your other advertising initiatives. Not only will this lead to more people clicking on your product in the short term, but it can also boost your organic sales and organic ranking as time goes on! 💥 🚀 Join Nicolas as he discusses the process of setting up editorials, optimizing keywords for your product to provide to publishers, Amazon’s review process, and how to maximize the likelihood of your editorial showing up in search results to maximize the likelihood of sales! 💰 🤝 Topics include: - Strategic product & keyword selection 🔍 - Review process of Amazon’s Editorial Moderation Team ✅ - How Editorials can boost your organic search ranking 📊 - How to leverage advertising to maximize sales boosts 📈 Featuring: Nicolas Martinez, Vice President of Marketing hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart #onsiteeditorials #editorials

How to Get the Walmart Pro Seller Badge- Vendo Podcast Ep 62 Walmart.com is currently in a very similar position as Amazon in the mid-2010's. As the retail chain and household name aims to become a major competitor in the e-commerce space, we see how much untapped potential the marketplace has. 💪💥 Today, we’re going over how to become a PRO SELLER on Walmart.com, how to increase the viability of your products, and how to create a high-performance brand. 🚀 Join Nicolas and Hiram from our Walmart team as they discuss crucial tips for success in earning your pro seller badge. ✅ From reviews to ad campaigns, we’ve got the lowdown on all the directionals that get you into important selling programs and boost your metrics. Be a part of Walmart’s journey in revolutionizing the online shopping experience! ⚡️ Topics include: * Pro Seller badge verification ☑️ * Your performance metrics 📊 * How to set up new budgets * Improving listing quality score 🔢 * Walmart’s credibility in the marketplace Featuring: - Hiram Gonazalez, Walmart Strategic Account Manager, Vendo - Nicolas Martinez, Vice President of Marketing, Vendo hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart

A recent development from Amazon is the new Sponsored Products Budget Report. You’ll find that this report is much smaller as it is a campaign report—don’t be alarmed! In today’s episode, we’ll walk through every column and cell on that Excel sheet so you can not only understand trends but strategize from them as well. 🧠⚡️ With this new report, you’ll get access to recommended budgets for your ad campaign, based on targeting time, how often you stay in-budget, and your number of impressions. 👩‍💻 This is an extensive sheet with real-time data that will enable you to maximize your investments when it comes to showcasing your catalog. 🌍👀 Topics include: * Managing your ad budget * Analyzing your report 📊🔍 * How to set up new budgets Featuring: – Gefen Laredo, Amazon Advertising Manager, Vendo hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart

Amazon continues to add onto the selling experience through thoughtfully designed beta programs and last week they’ve introduced quite the game-changer: Referral Bonuses. 🤑 Not to mention new modules to improve store and customer engagement. Today we’ll give you the lowdown on how to use these updates to your advantage. 🚀 Join Nicolas as he speaks about how you can earn up to 10% bonus for any qualified purchase made via qualified traffic. 🚗 Help accelerate your growth and improve the efficiency of your non-Amazon marketing and advertising campaigns that drive your referral traffic to Amazon. Topics include: * Brand Referral Bonus Program 💰 * Brand Store Engagement Beta 🛍 * Manage Your Customer Engagement Beta 👨‍💻 Brand Referral Bonus Rates by Category: https://sellercentral.amazon.com/gp/help/GL9HPJ34VBFP76HX?ref=brb_help_amtu How to Generate & Implement Attribution Tags for Your Campaigns: https://advertising.amazon.com/dsp/help/amazon-attribution-c?ref=brb_tagchnl#GJ6T2ZUW5X79M7KR Featuring: - Nicolas Martinez, VP of Marketing, Vendo Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart

Who knew what would be in store for Yanni after coaching college basketball? 🏀 Yanni Hufnagel is the founder and CEO of Lemon Perfect, a zero-sugar cold-pressed lemon water that’s full of flavor and packed with antioxidant vitamin C. Inspired by visits to the local sports nutrition store, Yanni ventured deeper and deeper into the ketogenic diet. It all started with organic lemon water… which he hated. 😩 Tired of the bland taste and impractical preparation, Lemon Perfect was a solution that combined the natural, nutritional benefits of the simple drink and mouth-watering flavor. 🍋💥 Join Vendo's business development manager, Yoji Cole, and Yanni as he describes his journey of getting his product to market and the everyday, health-conscious consumer’s daily routines. High-spirited and relentless, Lemon Perfect was destined to innovate the nutritional beverage space. Topics include: -Selling a dream and vision -Championing your product -Scoping out audiences and the current market -The science behind Lemon Perfect Featuring: - Yanni Hufnagel, Founder & CEO, Lemon Perfect - Yoji Cole, Business Development Manager, Vendo Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart

WE MADE IT! Prime Day 2021? CHECK! ✅ A couple weeks ago, Nicolas left us with some last minute action items to maximize sales -- in the short and long term -- from this annual event. This week, Vinny and John check out the numbers to see just how effective these techniques were given some new factors that were in play this time around. From Prime Day being on a typically-low Monday/Tuesday to a Q2 sendoff, we go through this year’s successes and possible setbacks as well as an action plan for the rest of the year. 🏋️‍♀️🔍 Weeks of preparation went into strategizing with our brands. 🧐 Like an instant replay, we’ll go through highlights and unexpected events that we managed as the event went on. Join us to discover if your brand underwent similar experiences and how we pulled off yet another amazing Prime Day in this waning pandemic. 🚀 Topics include: -FBA inventory and FBM 📦 -Exclusive discounting 🤑 -Budgeting and play-by-play ad strategy -Analyzing the catalog and BSR 📈 Featuring: – Vinny Alvarez, Director of Amazon Accounts – John Teall, Amazon Account Strategist Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart

JUST IN: Amazon has just announced its latest feature on Seller Central that allows sellers to respond to negative and neutral feedback. In the chance that a brand gets 1 to 3 stars, they will now be able to engage with customers via templated emails. 📝 This is a major move towards more trustworthy buyer-seller relationships and brands enhancing their public image on the platform. Furthermore, this is a long-awaited feature - especially for those accustomed to being able to do this via D2C - as it is granting brands more control and putting customer satisfaction at the forefront of their system.😄 No need for arduous, hard-to-strategize ways to win-back customers and contact them directly. In order to access this tool, you have to be brand-registered and the official seller of the product. Topics include: - Amazon’s official announcement - Old-fashioned customer engagement 🤝 - Courtesy refund and replacement 💵 - New messaging features Featuring: – Nicolas Martinez, VP of Marketing, Vendo Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart

It’s that time of the year again! 🎉 PRIME DAY—The opportune time to show off your brand in this annual celebration of fast shipping and hard-to-beat deals. Hopefully, you’ve been prepping for this major event but if not, don’t sweat! 😅 We’ve got helpful LAST MINUTE tips to help optimize your inventory, deal offerings, and bids for the boost in traffic and sales. There are some last minute checks YOU MUST make before sending off for the big event. First off, inventory—you can expect your numbers to skyrocket around this time and you want to be ready to provide. 🤞 Having back up options ready to go to secure your deal status is also a way to combat suppression and ensure you’ve got ridiculously tempting offers that’ll be hard to refuse. You’ll also find a jump in recommended ad bids so you’ll want to make multiple optimizations each day. Don’t let the ad budget run out! And of course, promote off-Amazon. Social, paid search, website, email—the whole host of ways to capture your audiences! 🔧 Topics include: -Stock Up Inventory for both FBA and FBM 🎁 -Setup Deals & Check Deal Status 💸 -Ramp Up Bids & Budgets for on-Amazon Ads -Promote off of Amazon 🔌 Featuring: – Nicolas Martinez, VP of Marketing, Vendo Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart

Last year, Amazon released the Onsite Associates Editorial Program beta. Through this program, participating content providers (i.e., publishers) earn affiliate commissions from Amazon for qualifying purchases. 🔑 It’s an extension of their Amazon Associates program, which was designed to utilize third-parties’ product-related content to enhance customer reach and product discovery. 👁🗣 These onsite editorial recommendations are a designated PR section on a keyword search result page that highlight accolades or important features of your product. We’ve conducted our own case studies here at Vendo and have come to some hit-or-miss conclusions. However, when the program is its most effective, there can be some significant gains, such as a 50-70% lift within the first month. Tune in to discover how to make the most out of this new program and innovate the way others see your brand! 🛠 Topics include: - Picking high authority products 📈 - Selecting impactful keywords 🔍 - KPIs and placement - Correlation with ad performance and organic ranking 📊 Featuring: – Nicolas Martinez, VP of Marketing, Vendo Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart