Walmart.com continues to make major steps towards a more Amazon-esque ecommerce platform. 🔆 This past month, they had their beta launch for a search brand amplifier, which allows for the creation of a “collection page” much like the landing pages for Amazon brand store ads. Advertising paired with carefully curated creative assets allows your brand to shine and voice why it is the best out there. Amplifiers allow branded content to boost presence and search ranking on related pages. In addition to this, Walmart.com has implemented negative keyword targeting, which prevent seller's ads from being shown on the platform, narrowing down your product to only its most relevant searches. ❌ Michelle and Gefen go over all the ways these changes translate over to the Amazon space. Watch as they go through several examples for brand stores and sponsored headlines and explain the best practices for showcasing the best your products have to offer. 👁💡 Topics include: - Walmart.com vs Amazon practices - Creative real estate 🎨 - Web vs mobile ads 📱 - Analyzing page placement Featuring: – Gefen Laredo, Amazon Advertising Manager, Vendo – Michelle Long, Walmart Marketing Strategist, Vendo Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart #vendopodcast

A lot of times people think TikTok is not serious, but don’t be fooled by current viral videos on TikTok! They’re not just entertaining videos made by the Generation Z. 👯‍♀️ Did you know that TikTok has about 1 billion monthly active users?  🤯 Now is the time to outsmart the competition and reach those huge audiences. Much like advertising on any other platform, you have to learn the algorithm to maximize your presence and following. 📱⚡️ No two "For You" feeds are going to be exactly the same, due to the sheer number of factors and variations involved; as the name implies, these recommendations have been carefully curated for you. Dariya will go through all her recommendations for landing on more "For You" pages, as well as other tips to get on this booming platform. Simply follow these guidelines: 1) Build your presence. 👋 2) Produce HIGHLY ENGAGING and entertaining videos. 🤣 3) Define your target audience. 🎯 4) Combine your audiences. 📣 Lastly, 5) Create shorter videos with trending effects. 🕺 Let’s get creative and SELL MORE! Topics include: - Hashtags #️⃣ - User interactions and the algorithm 📈 - Using filters and effects - Integrating TikTok into other social media Featuring: - Darıya Smailova, Senior Digital Media Buyer Manager, Vendo Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart #vendopodcast

In previous episodes, there is no way you have heard Gefen and Michelle tackle advertising without mentioning Pacvue. Vendo invites Sok Khann, Director of Customer Success at Pacvue, to expand upon what this powerful advertising tool can do for your Amazon and Walmart.com business. 🛠 We learn that people who are advertising on Walmart.com are also managing other channels. One thing to keep in mind is that Walmart’s ad auction adds an additional element to a successful advertising strategy. 📈✏️ Sok, Michelle, and Gefen give us the lowdown on options to boost your brand’s presence on various marketplaces. Find out how to avoid overshooting bids and curate effective campaigns. Your game plan depends on various factors such as the product category, supply and demand, and targeting! We’ll also uncover similarities between Walmart and Amazon as the two compete to beat each others numbers! 🧮💵 Topics include: - Auction bidding 💸 - Budget parameters on Walmart.com 📊 - OPD releases - Advertising presence 🖼 Featuring: - Sok Khann, Director of Customer Success, Pacvue - Gefen Laredo, Amazon Advertising Manager, Vendo - Michelle Long, Walmart Marketing Strategist, Vendo Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart #vendopodcast

Today, we sit down with Helium10's Director of Customer Success & Training, Bradley Sutton. 👔 From qualifying as a sumo wrestler to starting his own car parts business at 19 years old, Bradley’s myriad of experience proves he’s always had the enterprise to drive one of the leading tools for Amazon sellers, Helium10, which provides that data and insights you need to increase product ranking, revenue, and more! 💪💰 Join Darren and Bradley as they discuss what a powerful engine Helium10 can be for your brand. They make it easier for you to scope out your competition—long gone are the days where you can get by without getting into metrics and keywords. 📈🔢 We lay down all the new features and how to use them to optimize your sales. Bradley also gives his take on brick and mortar business saying, “You have a higher chance of success if you have a long track record of online success already.” 🧠 Let’s help you dominate the buy-box and get your product on the market! 🚀 Topics include: - Bradley Sutton: Most Interesting Man🕴 - New Helium10 features 🔵 - Why you need tools to be successful on Amazon - Tracking keywords, reverse ASIN tools 🔎 - Brick and mortar vs. E-commerce 🖥 Featuring: - Bradley Sutton, Director of Customer Success and Training - Helium 10 - Darren Saul, CEO - Vendo Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart

Since 2010, Alex Dastmalchi and the Dastmalchi family of brands has been committed to creating everyday products worthy of your daily routine. Driven by his humble and turbulent upbringing in war-torn Iran, Alex set out to become a successful entrepreneur. 🌠 Today, he owns and operates a collection of lifestyle, beauty, and wellness brands with products that aim to make the mundane feel exciting, and the basic seem brilliant. Dastmalchi Brands’ philosophy is grounded in the idea that “feeling good is not a luxury but a necessity.” 💆‍♀️💆‍♂️✨ Join us today as Alex shares his inspiring journey to create these exciting line of products. 🧖‍♀️🧴 Featuring: - Alex Dastmalchi, Founder - Vanity Planet, Dastmalchi Brands - www.vanityplanet.com, www.dastmalchi.com - Yoji Cole, Business Development Manager - Vendo Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart

We want Vendo to be an extension of your DTC brand. One of the concerns many of our clients face is Amazon becoming a cannibal for their brand. Woah, WHAT? 😱 Figuratively, a cannibal eats away at the organic growth and traffic of your brand outside of the Amazon marketplace. The goal is to strategically separate or synergize growth of multiple audiences from different traffic sources. There are many tricks to do so, which takes a bit of creative coordination. 🧠🔌⚡️ The answer is in the data. Magnifying your Amazon audience data and new audiences, while excluding your DTC audiences, is the best way to streamline a new sector of customers without it interfering with your DTC business. There are multiple ways of collecting data, whether its pre or post-purchase. Coupons, insert cards, and Amazon orders reports are just some of the solutions to build contact lists. 📨👩‍💻 Topics includes: - What is cannibalization? 👹 - Excluding or creating new audiences 👋 - Customer-matching - Coupons, insert cards, mailers 📮 - Utilizing data 📊 Featuring: - Leah Bicknell, Business Development Associate, Vendo - Dariya Smailova, Digital Media Buyer, Vendo - Nicolas Martinez, Senior Marketing Strategist Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart

On this episode, we are joined by the CEO of Elevate Brands, Ryan Gnesin, who just closed a $55 million funding deal to acquire and scale Amazon businesses. 💰🤝 But what does that mean? He’s here to explain the Aggregator Business Model, which is an alternative to the marketplace model we are typically used to with platforms like these. Gnesin’s journey began by being a 3rd-Party seller at scale. 🧐 These “small businesses” were the heart of success without any sophisticated capital and so Gnesin decided to start acquiring some of these other businesses. Now Elevate has a catalog of over 8,000 product SKUs and an average rate of 200% growth post-acquisition. 🚀Tune in to hear how third-party sellers are the heart of the “everything store.” 🏬 Topics include: - The Story of Elevate Brands - Generating revenue as a third-party - Sellers to aggregators - Scaling brands - Dealing with growing competition Featuring: - Ryan Gnesin, CEO, Elevate Brands - Darren Saul, CEO, Vendo Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart

Omni-channel Strategy for Walmart Marketplace - Vendo Podcast Ep 47 One of the things that makes Vendo special is our holistic approach towards the relationship between online retail and brick & mortar retail. 🌎For Walmart.com, we have worked closely with our Team Direct counterparts (who manage brick & mortar retail) to design an omni-channel strategy that grants customers a fully-sought out retail experience online and in-store. 🖥 We have optimized our account management system to a brick and mortar foundation, ensuring our clients get that one-on-one consultation and support. 🤝 Securing the vision of the merchant and best position of the brand requires us to go through a comprehensive checklist that also satisfies Walmart’s own seller’s requirements. All of our efforts create a synergistic relationship between Walmart, suppliers, sellers, and the customers. ⚡️ Topics include: - Optimizing merchandise portfolios 📖 - Creating item pages and effective content - Listing requirements ❗️ - Matching the customer with the buyer ✅ Featuring: - Michelle Long, Walmart Marketing Strategist, Vendo - Shelby Smith, Strategic Walmart Account Manager, Vendo - Ryan Halford, Sales Team Leader, Team Direct Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™

Expert’s Guide to Amazon Marketplace - Vendo Podcast Ep 46 Here at Vendo, we are dedicated to delivering you up-to-date and insider info to help you optimize your sales experience on Amazon. ⬆🚀 It is our absolute pleasure to have Kevin King, e-commerce veteran and Amazon expert, share his wisdom about selling top products and catapulting your brand! He shares his insight on the new directions Amazon is headed towards and what this means for sellers. He does not miss a single point, from international growth to branded content. 🌍🤝 More about Kevin: Kevin King has been involved in internet marketing and e-commerce since 1995. It's been 30+ years since he last received a paycheck from someone else. He’s traveled to all 7 continents and 90 countries. He was named one of the Top 40 Direct Marketers by Target Marketing magazine, has been featured on Lifestyles of the Rich & Famous and Entertainment Tonight national TV shows as well as the front pages of prestigious newspapers like USA Today and The Wall Street Journal. He sells millions of dollars of products on Amazon.com. He has been a recurring guest on over 30 FBA and e-commerce podcasts and is a highly-sought-after speaker at Amazon conferences worldwide (spoke at more than 30). He also mentors sellers collectively doing over half a billion US dollars per year on Amazon.com in the Freedom Ticket and Helium 10 Elite Masterminds. He also organizes the Billion Dollar Seller Summit. Topics include: - International marketplace 🗺 - Latest changes and rules ❗️ - Optimizing product listings - Diversifying your e-commerce knowledge 🧠⚡️ - The future of online business Featuring: - Kevin King, E-Commerce Expert - Darren Saul, CEO, Vendo Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand​ #sellmore​ #vendopodcast​ #amazon​ #amazonfba​ #walmartmarketplace​ #walmart

Walmart sellers! Have you seen a change in your attribution numbers the past couple of weeks? 😱🧐 That’s because Walmart.com has changed their advertising attribution model and it can be pretty tricky to understand. We’ll get you up to speed on what this means for big-ticketed products and all those clicks you’re getting.❓ The fluctuation in numbers is Walmart’s attempt to up their own stats but it can have some serious repercussions on how we count ad views and their effectivity. 📊 As Walmart continues to adapt an Amazon-like model, you’ll find how some sellers are skeptical about the accuracy of the new data. Find out more about how this will effect your advertising strategy moving forward! Topics include: • Removed and added attribution services ❌ • Navigating keywords 🔍 • Return rates • Working for the long-term ⏳ • Ad comparison and strategy alignment Featuring: - Gefen Laredo, Amazon Advertising Manager, Vendo - Michelle Long, Walmart Marketing Strategist, Vendo Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart