VENDO - Amazon & Walmart Growth Experts

First, there’s Thanksgiving... then the notorious Black Friday, and then... the oh-so-tempting Cyber Monday! 😱 FIVE DAYS (aka "Turkey 5") of holiday shopping that your brand can BANK on for major sales. 📈💰 71% of consumers shopped Amazon this time of year in 2019 and last year, Cyber Monday was the BIGGEST U.S. ecommerce day EVER. Ensure you are prepared! 💪 And even if you’re locked in for the season, tune in for things you may have missed! We go over how to make your deals more enticing, which last minute marketing & advertising strategies you can employ, and how to monitor your gains. 💥⚡️ Topics include: -Data from past and present Black Friday and Cyber Monday (00:01:40) -Deal structure (lead-in, main event, and post-event) (00:10:05) -Discount types (00:14:57) -Amazon advertising (00:17:40) -Inventory management (00:29:15) -Driving off-Amazon traffic from organic and paid sources; i.e., social, search, email, influencers, affiliates, PR/editorials & more! (00:17:40) Featuring: -Josh Hong, Digital Marketing Coordinator, VENDO -Nicolas Martinez, VP of Marketing, VENDO Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 📞Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter #VENDO #ProtectYourBrand #SellMore #Amazon #Walmart

On episode 65, we explored how effective Amazon editorials truly are at lifting sales. This week we’re taking it up a notch by investigating PR’s impact on driving conversions, organic ranking, and sales. 🚀💥 To jog your memory, Amazon Onsite Editorials are product-related content that gives customers deeper insight into what makes your products stand out, and they’re a game changer for generating authority and improving your product’s performance within the Amazon marketplace. Offsite Editorials on the other hand, are another secret weapon that all Amazon sellers need to have in their toolkit. 🤫 Much like Onsite Editorials, this content spotlights your products, but on a publisher’s website. We sat down with Kyle from Helping Brands Win (HBW), a technology, PR, marketing company specialized in connecting your brand with publishers. Kyle zeroes in on how Offsite Editorials allow you to leverage a publisher’s website ranking on Google to drive traffic to your product pages on Amazon. The most critical thing to remember is to stay forward thinking so that you can consistently refresh your editorials, stay relevant to your customers, and beat out your competitors. Join us as we give you the lowdown on fast tracking your product’s ranking on Amazon so you can always capture your customers’ attention. ⚡️ Topics Include: -HBW’s role in getting your products featured in publisher’s editorials 🤝 -Supplementing editorials with aggressive ad campaigns to build authority on Amazon 💪 -Criteria for getting your product placed in editorials on Amazon -Keyword selection process to boost organic ranking 📈 -Driving traffic back to your products on Amazon through the Offsite Editorial Program -Metrics for analyzing ad campaign, editorial, and keyword targeting performance 📊 -Process for refreshing your Amazon editorials 📝 Featuring: -Kyle Bosetti, Account Manager, HBW -Nicolas Martinez, Vice President of Marketing, VENDO Amazon Onsite Editorials Pt. 1 – Launch & Research Process: https://www.youtube.com/watch?v=74o8sLe2zpg Amazon Onsite Editorials Pt. 2 - Analyzing and Optimizing Performance: https://www.youtube.com/watch?v=TumC2OKVwII 145% Sales Lift in 30 Days After Launching Amazon Onsite Editorial: https://vendocommerce.com/145-sales-lift-in-30-days-after-launching-amazon-onsite-editorial/ Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™

On this episode, we had the pleasure of talking to Justin Chen, the Co-Founder of PickFu. As a self-service consumer research platform, PickFu streamlines users’ abilities to get feedback from hundreds of respondents on anything from product packaging, to copy, to infographics, and more. 🧠🗣 In PickFu’s early days, it was designed as a general-purpose tool, but over the years product image testing has become its most popular service offering. VENDO has been using this miracle tool for several years. Our favorite part is being able to establish parameters and demographics for ideal respondents to receive lightning-fast feedback on their product choices. ⚡️ But what does Justin see as the trendiest features to add into your product listings? Well, anything that can provide the utmost detail for the consumers like visual representations of ingredients and product content layouts. All in all, Justin, Nicolas, and Marlena agree that the more you pay attention to and test the fine details the better prepared you are to provide the highest quality customer experience. Join us, as we discuss the power of PickFu and how you can better tap into the minds of your consumers to convert like never before! 💥🚀 Topics Include: - The advantages of using PickFu to research consumer preferences 🧐 - The past, present, and future of the PickFu platform ⏰ - How VENDO uses PickFu to optimize clients’ product page performance on Amazon and Walmart 📈 - Best practices for optimizing images in product listings 👊 Featuring: - Justin Chen, Co-Founder, PickFu - Marlena Caswell, Strategic Account Manager, VENDO - Nicolas Martinez, Vice President of Marketing, VENDO Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™

Walmart.com is shaking things up with their recent changes to their site. The clear layout to its pages make for easier navigation, something that’s catching the interest of both customers and suppliers looking to capture more of the market. 👀 Today, Carmella, Pablo, and Chelsea are diving into the different channels you can use to launch your products on Walmart.com and the three best practices for distinguishing your brand in today’s competitive environment. 💥💪 When you combine high-quality core content in your product displays with exceptional advertising and strong product ratings, your brand will experience credibility and visibility that is unmatched by your competitors. Whether you choose to use Walmart.com’s Owned, Drop Ship (DSV), or Marketplace channels, Vendo can help design your strategy so your conversions skyrocket once you launch. 🚀 We’ve got the lowdown on all the tricks for boosting your potential as a supplier on Walmart.com, so come along as we unravel what it takes to be a top supplier. 👆 Topics Include: -Recent Changes to Walmart.com 🔄 -The 3 Channels on Walmart.com: Owned, Drop Ship Vendor (DSV), Marketplace Three Essentials for Achieving a Successful Launch ✅ -Important Factors to Be Considered for Walmart.com’s Owned or DSV Channels 👊 Featuring: -Carmella Shilito, Strategic Account Manager, VENDO -Pablo Solar-Sanchez, Strategic Account Manager, VENDO -Chelsea Zhang, Strategic Account Manager, VENDO

On Episode 63, we tackled how to create and run a high-performing Amazon Onsite Editorial. This week we’re continuing the conversation by taking a closer look at exactly how they lift sales. 🧐 As a refresher, Amazon Onsite Editorials are product-related content that help customers discover new products, and they’re one of the latest secret weapons for optimizing your organic search rankings and boosting ad performance 🤫. And, if optimized properly, they can be an evergreen strategy that is an impactful piece of your overall Amazon growth plan. Consistently monitoring your editorial’s performance is crucial for knowing when and how to refresh its content so that it remains relevant and appealing for customers. Launching an editorial alongside marketing initiatives, like an event-based sale, will drive ranking and relevance for your product, leading to increased sales and return-on-investment! 💥 There’s a multitude of other best practices, so join Nicolas as he spells out what you can do to enhance the performance of your Amazon Onsite Editorial and maximize the likelihood of sales. 💰💸 Topics Include: -Examining KPIs to Assess Editorial Performance 📊 -Tracking Share of Voice/Placement % of an Editorial 🔍 -Refreshing Editorials to Maintain Relevance 📝 -Launching Editorials In Line with Event-Based Sales 🚀 -Setting Expectations for Amazon Onsite Editorials 🤔 Featuring: -Nicolas Martinez, Vice President of Marketing, VENDO

When it comes to advertising data visualization, Amazon is certainly moving the needle. Recently, Amazon launched exciting features that brands can use to optimize their advertising performance. ⚡️ Today we’re tackling the new data that you’ll find in your dashboard including Top Search Impression Share, Targeting, Budget Rules, and much more! Collecting as much data as possible can make the difference for your brand. By extracting information from your data, you can expand your authority on the platform, increase organic placement in search results, and beat out your competitors. 🚀💥 Data points can be a bit intimidating at times, so join Gefen and Jason as they lay out exactly what these features do and how to use them to make actionable changes to your advertising. Amazon is continuing to roll out new data points for its dashboard, so remember to stay up to date and check back in with us so that your brand can consistently dominate. 💪 Topics Include: - Examining your Top of Search Impression Share 🔍 - Setting a Daily Account Budget Cap 💸 - Exploring your Campaign Level Budgets 📊 - Creating Budget Rules 📝 - Scanning your Targeting Data 📈 Featuring: -Gefen Laredo, Amazon Advertising Manager, Vendo -Jason Weilenmann, Digital Media Buyer, Vendo

Since its relatively recent launch, Amazon’s Onsite Editorials program has become increasingly more prevalent, but many sellers still don’t quite understand how to get involved and what it takes to get an editorial live and running. 🧐 If you’re unfamiliar with the program, Onsite Editorials is essentially “PR-meets-Amazon” where Amazon takes product guides created by publishers and includes them in shoppers’ search results for certain items. Having your product featured in an editorial can make it appear more credible and help you dominate the search results when paired with your other advertising initiatives. Not only will this lead to more people clicking on your product in the short term, but it can also boost your organic sales and organic ranking as time goes on! 💥 🚀 Join Nicolas as he discusses the process of setting up editorials, optimizing keywords for your product to provide to publishers, Amazon’s review process, and how to maximize the likelihood of your editorial showing up in search results to maximize the likelihood of sales! 💰 🤝 Topics include: - Strategic product & keyword selection 🔍 - Review process of Amazon’s Editorial Moderation Team ✅ - How Editorials can boost your organic search ranking 📊 - How to leverage advertising to maximize sales boosts 📈 Featuring: Nicolas Martinez, Vice President of Marketing hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart #onsiteeditorials #editorials

How to Get the Walmart Pro Seller Badge- Vendo Podcast Ep 62 Walmart.com is currently in a very similar position as Amazon in the mid-2010's. As the retail chain and household name aims to become a major competitor in the e-commerce space, we see how much untapped potential the marketplace has. 💪💥 Today, we’re going over how to become a PRO SELLER on Walmart.com, how to increase the viability of your products, and how to create a high-performance brand. 🚀 Join Nicolas and Hiram from our Walmart team as they discuss crucial tips for success in earning your pro seller badge. ✅ From reviews to ad campaigns, we’ve got the lowdown on all the directionals that get you into important selling programs and boost your metrics. Be a part of Walmart’s journey in revolutionizing the online shopping experience! ⚡️ Topics include: * Pro Seller badge verification ☑️ * Your performance metrics 📊 * How to set up new budgets * Improving listing quality score 🔢 * Walmart’s credibility in the marketplace Featuring: - Hiram Gonazalez, Walmart Strategic Account Manager, Vendo - Nicolas Martinez, Vice President of Marketing, Vendo hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart

A recent development from Amazon is the new Sponsored Products Budget Report. You’ll find that this report is much smaller as it is a campaign report—don’t be alarmed! In today’s episode, we’ll walk through every column and cell on that Excel sheet so you can not only understand trends but strategize from them as well. 🧠⚡️ With this new report, you’ll get access to recommended budgets for your ad campaign, based on targeting time, how often you stay in-budget, and your number of impressions. 👩‍💻 This is an extensive sheet with real-time data that will enable you to maximize your investments when it comes to showcasing your catalog. 🌍👀 Topics include: * Managing your ad budget * Analyzing your report 📊🔍 * How to set up new budgets Featuring: – Gefen Laredo, Amazon Advertising Manager, Vendo hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart

Amazon continues to add onto the selling experience through thoughtfully designed beta programs and last week they’ve introduced quite the game-changer: Referral Bonuses. 🤑 Not to mention new modules to improve store and customer engagement. Today we’ll give you the lowdown on how to use these updates to your advantage. 🚀 Join Nicolas as he speaks about how you can earn up to 10% bonus for any qualified purchase made via qualified traffic. 🚗 Help accelerate your growth and improve the efficiency of your non-Amazon marketing and advertising campaigns that drive your referral traffic to Amazon. Topics include: * Brand Referral Bonus Program 💰 * Brand Store Engagement Beta 🛍 * Manage Your Customer Engagement Beta 👨‍💻 Brand Referral Bonus Rates by Category: https://sellercentral.amazon.com/gp/help/GL9HPJ34VBFP76HX?ref=brb_help_amtu How to Generate & Implement Attribution Tags for Your Campaigns: https://advertising.amazon.com/dsp/help/amazon-attribution-c?ref=brb_tagchnl#GJ6T2ZUW5X79M7KR Featuring: - Nicolas Martinez, VP of Marketing, Vendo Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart