VENDO - Amazon & Walmart Growth Experts

Who knew what would be in store for Yanni after coaching college basketball? 🏀 Yanni Hufnagel is the founder and CEO of Lemon Perfect, a zero-sugar cold-pressed lemon water that’s full of flavor and packed with antioxidant vitamin C. Inspired by visits to the local sports nutrition store, Yanni ventured deeper and deeper into the ketogenic diet. It all started with organic lemon water… which he hated. 😩 Tired of the bland taste and impractical preparation, Lemon Perfect was a solution that combined the natural, nutritional benefits of the simple drink and mouth-watering flavor. 🍋💥 Join Vendo's business development manager, Yoji Cole, and Yanni as he describes his journey of getting his product to market and the everyday, health-conscious consumer’s daily routines. High-spirited and relentless, Lemon Perfect was destined to innovate the nutritional beverage space. Topics include: -Selling a dream and vision -Championing your product -Scoping out audiences and the current market -The science behind Lemon Perfect Featuring: - Yanni Hufnagel, Founder & CEO, Lemon Perfect - Yoji Cole, Business Development Manager, Vendo Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart

WE MADE IT! Prime Day 2021? CHECK! ✅ A couple weeks ago, Nicolas left us with some last minute action items to maximize sales -- in the short and long term -- from this annual event. This week, Vinny and John check out the numbers to see just how effective these techniques were given some new factors that were in play this time around. From Prime Day being on a typically-low Monday/Tuesday to a Q2 sendoff, we go through this year’s successes and possible setbacks as well as an action plan for the rest of the year. 🏋️‍♀️🔍 Weeks of preparation went into strategizing with our brands. 🧐 Like an instant replay, we’ll go through highlights and unexpected events that we managed as the event went on. Join us to discover if your brand underwent similar experiences and how we pulled off yet another amazing Prime Day in this waning pandemic. 🚀 Topics include: -FBA inventory and FBM 📦 -Exclusive discounting 🤑 -Budgeting and play-by-play ad strategy -Analyzing the catalog and BSR 📈 Featuring: – Vinny Alvarez, Director of Amazon Accounts – John Teall, Amazon Account Strategist Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart

JUST IN: Amazon has just announced its latest feature on Seller Central that allows sellers to respond to negative and neutral feedback. In the chance that a brand gets 1 to 3 stars, they will now be able to engage with customers via templated emails. 📝 This is a major move towards more trustworthy buyer-seller relationships and brands enhancing their public image on the platform. Furthermore, this is a long-awaited feature - especially for those accustomed to being able to do this via D2C - as it is granting brands more control and putting customer satisfaction at the forefront of their system.😄 No need for arduous, hard-to-strategize ways to win-back customers and contact them directly. In order to access this tool, you have to be brand-registered and the official seller of the product. Topics include: - Amazon’s official announcement - Old-fashioned customer engagement 🤝 - Courtesy refund and replacement 💵 - New messaging features Featuring: – Nicolas Martinez, VP of Marketing, Vendo Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart

It’s that time of the year again! 🎉 PRIME DAY—The opportune time to show off your brand in this annual celebration of fast shipping and hard-to-beat deals. Hopefully, you’ve been prepping for this major event but if not, don’t sweat! 😅 We’ve got helpful LAST MINUTE tips to help optimize your inventory, deal offerings, and bids for the boost in traffic and sales. There are some last minute checks YOU MUST make before sending off for the big event. First off, inventory—you can expect your numbers to skyrocket around this time and you want to be ready to provide. 🤞 Having back up options ready to go to secure your deal status is also a way to combat suppression and ensure you’ve got ridiculously tempting offers that’ll be hard to refuse. You’ll also find a jump in recommended ad bids so you’ll want to make multiple optimizations each day. Don’t let the ad budget run out! And of course, promote off-Amazon. Social, paid search, website, email—the whole host of ways to capture your audiences! 🔧 Topics include: -Stock Up Inventory for both FBA and FBM 🎁 -Setup Deals & Check Deal Status 💸 -Ramp Up Bids & Budgets for on-Amazon Ads -Promote off of Amazon 🔌 Featuring: – Nicolas Martinez, VP of Marketing, Vendo Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart

Last year, Amazon released the Onsite Associates Editorial Program beta. Through this program, participating content providers (i.e., publishers) earn affiliate commissions from Amazon for qualifying purchases. 🔑 It’s an extension of their Amazon Associates program, which was designed to utilize third-parties’ product-related content to enhance customer reach and product discovery. 👁🗣 These onsite editorial recommendations are a designated PR section on a keyword search result page that highlight accolades or important features of your product. We’ve conducted our own case studies here at Vendo and have come to some hit-or-miss conclusions. However, when the program is its most effective, there can be some significant gains, such as a 50-70% lift within the first month. Tune in to discover how to make the most out of this new program and innovate the way others see your brand! 🛠 Topics include: - Picking high authority products 📈 - Selecting impactful keywords 🔍 - KPIs and placement - Correlation with ad performance and organic ranking 📊 Featuring: – Nicolas Martinez, VP of Marketing, Vendo Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart

Walmart.com continues to make major steps towards a more Amazon-esque ecommerce platform. 🔆 This past month, they had their beta launch for a search brand amplifier, which allows for the creation of a “collection page” much like the landing pages for Amazon brand store ads. Advertising paired with carefully curated creative assets allows your brand to shine and voice why it is the best out there. Amplifiers allow branded content to boost presence and search ranking on related pages. In addition to this, Walmart.com has implemented negative keyword targeting, which prevent seller's ads from being shown on the platform, narrowing down your product to only its most relevant searches. ❌ Michelle and Gefen go over all the ways these changes translate over to the Amazon space. Watch as they go through several examples for brand stores and sponsored headlines and explain the best practices for showcasing the best your products have to offer. 👁💡 Topics include: - Walmart.com vs Amazon practices - Creative real estate 🎨 - Web vs mobile ads 📱 - Analyzing page placement Featuring: – Gefen Laredo, Amazon Advertising Manager, Vendo – Michelle Long, Walmart Marketing Strategist, Vendo Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart #vendopodcast

A lot of times people think TikTok is not serious, but don’t be fooled by current viral videos on TikTok! They’re not just entertaining videos made by the Generation Z. 👯‍♀️ Did you know that TikTok has about 1 billion monthly active users?  🤯 Now is the time to outsmart the competition and reach those huge audiences. Much like advertising on any other platform, you have to learn the algorithm to maximize your presence and following. 📱⚡️ No two "For You" feeds are going to be exactly the same, due to the sheer number of factors and variations involved; as the name implies, these recommendations have been carefully curated for you. Dariya will go through all her recommendations for landing on more "For You" pages, as well as other tips to get on this booming platform. Simply follow these guidelines: 1) Build your presence. 👋 2) Produce HIGHLY ENGAGING and entertaining videos. 🤣 3) Define your target audience. 🎯 4) Combine your audiences. 📣 Lastly, 5) Create shorter videos with trending effects. 🕺 Let’s get creative and SELL MORE! Topics include: - Hashtags #️⃣ - User interactions and the algorithm 📈 - Using filters and effects - Integrating TikTok into other social media Featuring: - Darıya Smailova, Senior Digital Media Buyer Manager, Vendo Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart #vendopodcast

In previous episodes, there is no way you have heard Gefen and Michelle tackle advertising without mentioning Pacvue. Vendo invites Sok Khann, Director of Customer Success at Pacvue, to expand upon what this powerful advertising tool can do for your Amazon and Walmart.com business. 🛠 We learn that people who are advertising on Walmart.com are also managing other channels. One thing to keep in mind is that Walmart’s ad auction adds an additional element to a successful advertising strategy. 📈✏️ Sok, Michelle, and Gefen give us the lowdown on options to boost your brand’s presence on various marketplaces. Find out how to avoid overshooting bids and curate effective campaigns. Your game plan depends on various factors such as the product category, supply and demand, and targeting! We’ll also uncover similarities between Walmart and Amazon as the two compete to beat each others numbers! 🧮💵 Topics include: - Auction bidding 💸 - Budget parameters on Walmart.com 📊 - OPD releases - Advertising presence 🖼 Featuring: - Sok Khann, Director of Customer Success, Pacvue - Gefen Laredo, Amazon Advertising Manager, Vendo - Michelle Long, Walmart Marketing Strategist, Vendo Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart #vendopodcast

Today, we sit down with Helium10's Director of Customer Success & Training, Bradley Sutton. 👔 From qualifying as a sumo wrestler to starting his own car parts business at 19 years old, Bradley’s myriad of experience proves he’s always had the enterprise to drive one of the leading tools for Amazon sellers, Helium10, which provides that data and insights you need to increase product ranking, revenue, and more! 💪💰 Join Darren and Bradley as they discuss what a powerful engine Helium10 can be for your brand. They make it easier for you to scope out your competition—long gone are the days where you can get by without getting into metrics and keywords. 📈🔢 We lay down all the new features and how to use them to optimize your sales. Bradley also gives his take on brick and mortar business saying, “You have a higher chance of success if you have a long track record of online success already.” 🧠 Let’s help you dominate the buy-box and get your product on the market! 🚀 Topics include: - Bradley Sutton: Most Interesting Man🕴 - New Helium10 features 🔵 - Why you need tools to be successful on Amazon - Tracking keywords, reverse ASIN tools 🔎 - Brick and mortar vs. E-commerce 🖥 Featuring: - Bradley Sutton, Director of Customer Success and Training - Helium 10 - Darren Saul, CEO - Vendo Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart

Since 2010, Alex Dastmalchi and the Dastmalchi family of brands has been committed to creating everyday products worthy of your daily routine. Driven by his humble and turbulent upbringing in war-torn Iran, Alex set out to become a successful entrepreneur. 🌠 Today, he owns and operates a collection of lifestyle, beauty, and wellness brands with products that aim to make the mundane feel exciting, and the basic seem brilliant. Dastmalchi Brands’ philosophy is grounded in the idea that “feeling good is not a luxury but a necessity.” 💆‍♀️💆‍♂️✨ Join us today as Alex shares his inspiring journey to create these exciting line of products. 🧖‍♀️🧴 Featuring: - Alex Dastmalchi, Founder - Vanity Planet, Dastmalchi Brands - www.vanityplanet.com, www.dastmalchi.com - Yoji Cole, Business Development Manager - Vendo Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart