VENDO - Amazon & Walmart Growth Experts

We want Vendo to be an extension of your DTC brand. One of the concerns many of our clients face is Amazon becoming a cannibal for their brand. Woah, WHAT? 😱 Figuratively, a cannibal eats away at the organic growth and traffic of your brand outside of the Amazon marketplace. The goal is to strategically separate or synergize growth of multiple audiences from different traffic sources. There are many tricks to do so, which takes a bit of creative coordination. 🧠🔌⚡️ The answer is in the data. Magnifying your Amazon audience data and new audiences, while excluding your DTC audiences, is the best way to streamline a new sector of customers without it interfering with your DTC business. There are multiple ways of collecting data, whether its pre or post-purchase. Coupons, insert cards, and Amazon orders reports are just some of the solutions to build contact lists. 📨👩‍💻 Topics includes: - What is cannibalization? 👹 - Excluding or creating new audiences 👋 - Customer-matching - Coupons, insert cards, mailers 📮 - Utilizing data 📊 Featuring: - Leah Bicknell, Business Development Associate, Vendo - Dariya Smailova, Digital Media Buyer, Vendo - Nicolas Martinez, Senior Marketing Strategist Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart

On this episode, we are joined by the CEO of Elevate Brands, Ryan Gnesin, who just closed a $55 million funding deal to acquire and scale Amazon businesses. 💰🤝 But what does that mean? He’s here to explain the Aggregator Business Model, which is an alternative to the marketplace model we are typically used to with platforms like these. Gnesin’s journey began by being a 3rd-Party seller at scale. 🧐 These “small businesses” were the heart of success without any sophisticated capital and so Gnesin decided to start acquiring some of these other businesses. Now Elevate has a catalog of over 8,000 product SKUs and an average rate of 200% growth post-acquisition. 🚀Tune in to hear how third-party sellers are the heart of the “everything store.” 🏬 Topics include: - The Story of Elevate Brands - Generating revenue as a third-party - Sellers to aggregators - Scaling brands - Dealing with growing competition Featuring: - Ryan Gnesin, CEO, Elevate Brands - Darren Saul, CEO, Vendo Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart

Omni-channel Strategy for Walmart Marketplace - Vendo Podcast Ep 47 One of the things that makes Vendo special is our holistic approach towards the relationship between online retail and brick & mortar retail. 🌎For Walmart.com, we have worked closely with our Team Direct counterparts (who manage brick & mortar retail) to design an omni-channel strategy that grants customers a fully-sought out retail experience online and in-store. 🖥 We have optimized our account management system to a brick and mortar foundation, ensuring our clients get that one-on-one consultation and support. 🤝 Securing the vision of the merchant and best position of the brand requires us to go through a comprehensive checklist that also satisfies Walmart’s own seller’s requirements. All of our efforts create a synergistic relationship between Walmart, suppliers, sellers, and the customers. ⚡️ Topics include: - Optimizing merchandise portfolios 📖 - Creating item pages and effective content - Listing requirements ❗️ - Matching the customer with the buyer ✅ Featuring: - Michelle Long, Walmart Marketing Strategist, Vendo - Shelby Smith, Strategic Walmart Account Manager, Vendo - Ryan Halford, Sales Team Leader, Team Direct Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™

Expert’s Guide to Amazon Marketplace - Vendo Podcast Ep 46 Here at Vendo, we are dedicated to delivering you up-to-date and insider info to help you optimize your sales experience on Amazon. ⬆🚀 It is our absolute pleasure to have Kevin King, e-commerce veteran and Amazon expert, share his wisdom about selling top products and catapulting your brand! He shares his insight on the new directions Amazon is headed towards and what this means for sellers. He does not miss a single point, from international growth to branded content. 🌍🤝 More about Kevin: Kevin King has been involved in internet marketing and e-commerce since 1995. It's been 30+ years since he last received a paycheck from someone else. He’s traveled to all 7 continents and 90 countries. He was named one of the Top 40 Direct Marketers by Target Marketing magazine, has been featured on Lifestyles of the Rich & Famous and Entertainment Tonight national TV shows as well as the front pages of prestigious newspapers like USA Today and The Wall Street Journal. He sells millions of dollars of products on Amazon.com. He has been a recurring guest on over 30 FBA and e-commerce podcasts and is a highly-sought-after speaker at Amazon conferences worldwide (spoke at more than 30). He also mentors sellers collectively doing over half a billion US dollars per year on Amazon.com in the Freedom Ticket and Helium 10 Elite Masterminds. He also organizes the Billion Dollar Seller Summit. Topics include: - International marketplace 🗺 - Latest changes and rules ❗️ - Optimizing product listings - Diversifying your e-commerce knowledge 🧠⚡️ - The future of online business Featuring: - Kevin King, E-Commerce Expert - Darren Saul, CEO, Vendo Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand​ #sellmore​ #vendopodcast​ #amazon​ #amazonfba​ #walmartmarketplace​ #walmart

Walmart sellers! Have you seen a change in your attribution numbers the past couple of weeks? 😱🧐 That’s because Walmart.com has changed their advertising attribution model and it can be pretty tricky to understand. We’ll get you up to speed on what this means for big-ticketed products and all those clicks you’re getting.❓ The fluctuation in numbers is Walmart’s attempt to up their own stats but it can have some serious repercussions on how we count ad views and their effectivity. 📊 As Walmart continues to adapt an Amazon-like model, you’ll find how some sellers are skeptical about the accuracy of the new data. Find out more about how this will effect your advertising strategy moving forward! Topics include: • Removed and added attribution services ❌ • Navigating keywords 🔍 • Return rates • Working for the long-term ⏳ • Ad comparison and strategy alignment Featuring: - Gefen Laredo, Amazon Advertising Manager, Vendo - Michelle Long, Walmart Marketing Strategist, Vendo Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart

Walmart Marketplace is a top tier platform that can skyrocket your business by adding an increasingly lucrative sales channel. Considering the fast-track it has been on the last couple years (rivaling Amazon as the 2nd most popular marketplace), it is important to understand why many companies flock to the American grocery-turned-retail mega-corporation to show off their products and how YOU can too. 💵 Today, we are talking to Raghav Mathur, Business Development Manager from the Walmart.com team to learn about the 3rd-party marketplace. 📰📈 Similar to Amazon in a lot of ways, but you'll be surprised how certain nuances differentiate and make Walmart a major competitor. Topics include: • Partnerships and integrations 🤝 • WFS (Walmart Fulfillment Services) 📦 • Eligibility for Walmart Seller credit • How to outcompete 💥🥊 • Controlling your content Featuring: - Raghav Mathur, Business Development Manager, Walmart.com - Mark Jordan, Walmart Account Strategist, Vendo - Darren Saul, CEO, Vendo Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand​ #sellmore​ #vendopodcast​ #amazon​ #amazonfba​ #walmartmarketplace​ #walmart

In their early 20s, entrepreneurs and brothers Sam Lewkowict and Alex Lewkowict saw that there was an untapped area in the beauty market -- straightforward skincare for a guy's chemistry 🧼🙋‍♂️. So they dropped out of college, and took it head on, launching Black Wolf in 2018 with the vision that skincare should put simplicity and effectiveness at the forefront. The brand was a DTC hit, and would soon catapult Sam's career to new heights and spots on the Forbes 30 Under 30. Join us today as Sam speaks on the risks he has taken to harness the authenticity of his brand and why he does not look back. 💥🥊 Featuring: - Sam Lewkowict, Co-Founder & CEO - Black Wolf - www.blackwolfnation.com - Yoji Cole, Business Development Manager - Vendo Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart

Ever wonder where you’re getting your customers on Amazon? It is currently challenging for business owners to measure the success of external traffic sources from social media to email-based discovery. 📩📱 That is where Amazon Attribution comes into play! Amazon Attribution is an advertising and analytics measurement solution that gives marketers insight into how their non-Amazon marketing channels across search, social, video, display, and email impact shopping activity and sales performance on Amazon. Learn and optimize how you target your key audiences! 🧐⚡️ Topics include: • Amazon Attribution metrics 🔍 • Creating an attribution tag #️⃣ • Limitations of this feature • Cross-channel digital marketing 🌎 • Driving sales Featuring: - Dariya Smailova, Digital Media Buyer Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart

Your success on Amazon rides on how you work your way up the ranks — especially when it comes to BSR. The Best Seller Rank is filtered into its own page that highlights the best of small and large listing categories. 📖 That seemingly little number is a BIG marker that is essential in standing out in the multi-million product catalog that you are up against. 👀🥊 It is a really good indicator for the longevity and reception of your brand on the platform. 🌱 From inventory to portfolio drivers, here at Vendo we analyze the best of what your brand has to offer and make sure that’s captured on Amazon. 👍 Its holistic ranking system can be hard to crack but that’s why we’re here! Topics include: • Historical sales 📈 • Product pricing and inventory • Promotions 🤑 • How categories work • BSR vs Keyword ranking • Sales ranking in the long-run Featuring: - Vinny Alvarez, Senior Strategic Account Manager, Vendo - Russell Hsu, Strategic Associate, Vendo Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart

Reviews & The Impact for Ecommerce (ft. Stephen George, CEO, Surkus) - Vendo Podcast Ep 40 We’ve done plenty of videos on how to garner more customer reviews, but now it’s time to delve deeper into the "why?". ❓🤝 What does former co-founder of Groupon, Stephen George, have to share about the importance of customer feedback? A marketing pioneer in his own right, George has gone on to found two innovative apps, Amaze and Surkus, both global experiential marketing platforms used by local SME’s to Fortune 500 companies. 💵👩‍💻 Join Nicolas and Stephen as they discuss the power of the consumer and how their reception can move e-commerce markets. Hear more about the Surkus app and how it is uniquely designed to convert more potential consumers at a much lower cost that traditional digital advertising. 💫💻 Topics include: • The Importance of Connecting Brands with Real Customers • The Past, Present, and Future of Customer reviews on Amazon & Walmart.com • The Customer Connection: Brand Engagement, Loyalty, & Retention • Marketplace Sponsored Review Programs (i.e., Amazon Vine, Walmart Spark) vs. 3rd-Parties • Repurposing Reviews (i.e., UGC/User-Generated Content) Featuring: - Stephen George, Founder & CEO, Surkus (www.surkus.com/) - Nicolas Martinez, Senior Marketing Strategist, Vendo Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart #vendopodcast