VENDO - Amazon & Walmart Growth Experts

Brand analytics offers great insight into how your business is doing recently and can be especially helpful for predicting the long run. We highlight 5 key points for using your data to plan ahead and optimize your strategies. Forecasting and historical data depends on attributions that help monitor your sales and spending. See the numbers and get into action! 📊🦾 Join us for the 3rd and final installment to Vinny and Russell’s Data Analytics series! Today’s news: FORECASTING! Looks like high sales velocity with a chance of new customers. 😁☀️ Topics include: • P1 and P70s • Inventory and cataloging 📦 • Understanding performance trends 📈 • Quarterly growth 🌱 • Creating a motile business strategy 🏃‍♂️

It can be tricky to garner reviews and obtain that longstanding customer loyalty. 🙌 🤝 How can I drive customer contact acquisition in order to boost reviews & sales? 🤔 PRODUCT INSERT CARDS are a cost-effective and efficient solution. They are low cost as you're already shipping out items with them. Kill two birds with one stone! 🐦 Nicolas does an overview of both the traditional and more innovative uses for these customizable cards. ✏️ Tailor your insert cards to express gratitude, encourage reviews, and promote your brand to customers who you have already hooked so they keep coming back for more! 🤩 Topics include: • Driving Reviews • Acquiring Customer Contact Info (i.e. emails & phone #'s) • Remarketing Ideas ♟ • Customer Service / Open Communication Channel 🗣🗣 • Cross-Catalog Exposure • Repeat purchasing ⏳ • Stylizing your insert cards ✨ Featuring: - Nicolas Martinez, Senior Marketing Strategist, Vendo Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand #sellmore #amazon #amazonfba #walmartmarketplace #walmart #vendopodcast

Apple has announced changes with iOS 14 that will impact how we receive and process conversion events from tools like the Facebook pixel. 📲 Businesses that advertise mobile apps, as well as those that optimize, target, and report on web conversion events from any of our business tools will be affected! Get a preview to these incoming changes before it complicates your successful ad campaigns. 🧐📈 Facebook’s Aggregated Events Measurement allows for measurement of web events from iOS 14 devices. Dariya demonstrates what you can do to prepare so that you can continue to deliver and measure the performance of your campaigns. 🏋️‍♂️💵 Topics include: • The AppTrackingTransparency framework 🎯 • Updates for Facebook SDK • App Events API 📳 • Reporting limitations 📑 • Targeting limitations 🎯 • Dynamic Ad limitations Featuring: - Dariya Smailova, Digital Media Buyer, Vendo Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart #vendopodcast

Your advertising strategy reinforces the legitimacy of your brand and its expansion. 🌍 We break it down between the defensive and offensive tactics. Would you rather highlight only the best your brand has to offer and allow for more organic growth? 🔒👥 Or would you rather invest more into getting your brand out against the market competition? 💥🥊 We personally recommend a hybrid approach, but every brand is different! 👕🧼🎮🍜 For some, the most sales come from new customers; others, a regular customer pool. In this podcast, we go over how you can tailor your ads based on your budget, revenue from ads, and natural reach. Gefen and Michelle share the best practices for using branded or non-branded approaches to your advantage. 🔑 They also compare the landscape of Amazon and Walmart.com, as well as how the platforms affect the need for certain ads. 🅰️🆚🅱️ Topics include: • Branded vs non-branded ads 🎯 • Allocating your ad revenue and A-costs 🏷 • Driving growth and retaining profitability • Conversion rates and sales velocity 💰📈 Featuring: - Gefen Laredo, Amazon Media Buying Manager, Vendo - Michelle Long, Walmart Marketing Strategist, Vendo Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart #vendopodcast

Data from your Amazon brand store can be a GOLD MINE of insight into your performance and audience traction. 🔑✨ Media buys such as brand sponsorships lead the customer to your store, generating stats that can be EYE-OPENING. 👁⚡️ After TURKEY 5 (Thanksgiving to Black Friday to Cyber Monday), we can see a change in numbers for different categories. 🦃 We’ll find out how the amount of page visits, purchases, and ad clicks pan out for the rest of the year. 🗓 Vinny and Russell put two brands side-by-side to compare their tactics and resulting analytics. 🅰️🅱️ Looking into the numbers, they’re able to point out the hits and misses, and show you how your brand can adapt. 🏹 Topics include: • Call-to-actions with brand stores ✅ • Page views and visitors 👀📱 • Traffic and sponsored brands 🏃‍♂️ • Organic placements Featuring: - Vinny Alvarez, Senior Strategic Account Manager, Vendo - Russell Hsu, Strategic Associate, Vendo Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart #vendopodcast

CONGRATULATIONS! 🎉 🎉 🎉 You just survived one of the most jam-packed weekends of the sales year. BUT WAIT! The grind doesn't stop after Black Friday or Cyber Monday. 💪‼️ Even if you’re thankful for KILLER performance these past 5 days, you need to develop a lead-out strategy. What happens in these next 3-4 weeks? After successful average increases, it’s time to solidify those gains and use ‘em as the new baseline going into 2021. From rankings to sales, it’s all about the LONG GAME, BABY! 🏃‍♂️🏋️‍♀️ Nicolas gives you tips on how to truly reap the benefits of a successful Black Friday/Cyber Monday. Wielding those levers ensure you do not back out of competition and maintain that edge! 🤜👜🥖 Topics include: • Lead-out promotions 🧾 • New customer engagement 👋 • Remarketing • Using BFCM data to revise your advertising strategy and budget 💸 • Inventory management 🗃 Featuring: - Nicolas Martinez, Senior Marketing Strategist, Vendo Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart #vendopodcast

First, there’s Thanksgiving... then the notorious Black Friday, and then... the oh-so-tempting Cyber Monday! 🤯🦃 FIVE DAYS (aka "Turkey 5") of holiday shopping that your brand can bank on for major sales. 71% of consumers shopped Amazon this time of year in 2019. As social distancing discourages in-person shopping, you can expect that number to GO THROUGH THE ROOF in 2020. 🚀 Amazon’s Turkey 5 is quickly approaching and we’ve got all the last minute tips to you need to be prepared. Even if you’re locked in for the season, tune in for things you may have missed! ☑️ Nicolas goes over how to make your deals more enticing, which last minute marketing & advertising strategies you can employ, and how to monitor your gains. It’s crunch time but Vendo is here to help these next five days generate more 🤑🤑 and less 😱😱. Topics include: • Discount Types 🧾 • Deal Structure • Amazon Advertising • Inventory Management & FBM Backup 📦📪 • Driving off-Amazon Traffic from Social, Email, & More! Featuring: - Nicolas Martinez, Senior Marketing Strategist

Amazon is allowing access to EYE-OPENING data that can give owners better insight as to the brand’s reach, consumer behavior, and discovery. 👁🔑 These are all aspects of your brand that should be watched carefully and can be used to develop new strategies and campaigns. 🗒🔍♟ Repeat purchasing, demographics, and item comparisons are just some of the vast analytics you are able to find on Amazon, all organized in helpful seller’s modules. Dig deeper into conversions and competition to MAXIMIZE your performance. 🚴‍♂️🚴‍♂️ Vinny and Russell guide you through all the widgets you need to understand your brand inside and out. Analyze those numbers and trends like a PRO. 💪🏋️‍♀️ Topics include: • Navigating tools: Where it is, what it is 🗺 • Archiving practices • Essential metrics: glance views, conversion rates, traffic diagnostics, and MORE! 📊 • Stocks, buy box, and real time data analytics 💸 • Search-term and categorical data ⌨️ 🔍

Facebook ads are one of the most powerful external traffic sources for Amazon sellers. 🤳📱A successful Facebook Ads campaign will benefit you by way of increased sales velocity, which leads to a higher BSR, better keyword rankings and more profit. The Facebook community continues to grow everyday with over 2 billion daily users. 👥With an average 35 minutes of use time per user, the platform is a hot spot for B2C and B2B advertising. Don’t let a single minute go to waste and get your brand on more screens! ⏱️💻 Dariya offers her top advice on mastering Facebook targeting. Hone in on your audience with one of the most popular platforms to-date. 🗣️🗣️🗣️ Topics include: • Targeting lookalike and custom audiences 🎯 • Nurturing leads and building loyalty with Facebook Custom Audiences 😄🤜🤛😄 • Getting super granular with Layered Targeting options Featuring: - Dariya Smailova, Digital Media Buyer, Vendo

Amazon’s new communication guidelines for buyer-seller messages into full effect on November 6th! ⏰ Get ready for these changes with an overview on seller requirements for indirect and direct communication with customers. Messaging is CRUCIAL for keeping correspondence with third-party buyers and improving customer experiences. 💳 From order status messages to product review requests, communication ensures you provide the BEST costumer service along with your products. 😊👍 Nicolas goes over all the updates you need to know to be a proactive seller and gain helpful feedback from reviews. Keep those customers HAPPY! 🙏🙏🙏 Topics include: • How to use permitted and proactive permitted messages to your advantage 💬 • New rules and things to avoid when talking to your buyers ⛔️ • Return/related messages • Non-permitted messages ❌ • Styling guidelines 📝 • Other mandates and recommendations for using Amazon’s messaging service 📨 Featuring: - Nicolas Martinez, Senior Marketing Strategist Official Updated Communication Guidelines from Amazon: https://m.media-amazon.com/images/G/01/rainier/help/legal/Communication_Guidelines_English_US_090820.pdf