VENDO - Amazon & Walmart Growth Experts

Facebook ads are one of the most powerful external traffic sources for Amazon sellers. 🤳📱A successful Facebook Ads campaign will benefit you by way of increased sales velocity, which leads to a higher BSR, better keyword rankings and more profit. The Facebook community continues to grow everyday with over 2 billion daily users. 👥With an average 35 minutes of use time per user, the platform is a hot spot for B2C and B2B advertising. Don’t let a single minute go to waste and get your brand on more screens! ⏱️💻 Dariya offers her top advice on mastering Facebook targeting. Hone in on your audience with one of the most popular platforms to-date. 🗣️🗣️🗣️ Topics include: • Targeting lookalike and custom audiences 🎯 • Nurturing leads and building loyalty with Facebook Custom Audiences 😄🤜🤛😄 • Getting super granular with Layered Targeting options Featuring: - Dariya Smailova, Digital Media Buyer, Vendo

Amazon’s new communication guidelines for buyer-seller messages into full effect on November 6th! ⏰ Get ready for these changes with an overview on seller requirements for indirect and direct communication with customers. Messaging is CRUCIAL for keeping correspondence with third-party buyers and improving customer experiences. 💳 From order status messages to product review requests, communication ensures you provide the BEST costumer service along with your products. 😊👍 Nicolas goes over all the updates you need to know to be a proactive seller and gain helpful feedback from reviews. Keep those customers HAPPY! 🙏🙏🙏 Topics include: • How to use permitted and proactive permitted messages to your advantage 💬 • New rules and things to avoid when talking to your buyers ⛔️ • Return/related messages • Non-permitted messages ❌ • Styling guidelines 📝 • Other mandates and recommendations for using Amazon’s messaging service 📨 Featuring: - Nicolas Martinez, Senior Marketing Strategist Official Updated Communication Guidelines from Amazon: https://m.media-amazon.com/images/G/01/rainier/help/legal/Communication_Guidelines_English_US_090820.pdf

Google is still the TOP place shoppers go when searching online for product information before making a purchase. 📲 63.2% of online searches in the US took place on Google, and 93% of mobile searches in the US used Google! Dariya teaches you how Google and Google ads can amplify your reach and get your products in front of more eyes. If you’re on Google AND Amazon, they’ll most likely want to buy from you. 👀 👀 👀= 💰💰💰 Even if you are not on Amazon, you can most definitely get views on Google! 🤳 Topics include: • Driving traffic and data collection from target audiences 🎯 • Google Ads with Zapier • Keyword strategies 🔠📨 • Campaign organization 📫 • Landing pages and calls-to-action • Video ads to connect with potential customers 🎬 Featuring: - Dariya Smailova, Digital Media Buyer, Vendo

Business owners should get into the habit of “buttoning-up,” 👔 which means getting filled in on all platform updates and revising your strategies accordingly. And you can expect PLENTY of updates with Walmart.com and their latest efforts to enhance the merchant experience. Mark and Darren perform their routine CHECK-IN with what’s happening on the platform and how you can get ahead of the game. 🏀💯 Stay informed to stay ON TOP. They share their opinions and predictions for what these changes may entail for sellers in the future. Find out what you now can and cannot do, and never miss a beat on business essentials. ☑️ Topics include: • Omni merchant updates • Item 360 tool rollout and how to use it 🛠 • New strategies for item optimization • Leveraging reviews ⭐️ • Reviewing product presentation (copy and visuals) 🖼🎨 • Importance of understanding a Walmart.com content quality score 🔢 • How to smoothly transition into new system changes 🧘‍♂️📆 Featuring - Mark Jordan, Walmart Account Strategist, Vendo - Darren Saul, CEO, Vendo

A lot of you might be thinking—MORE software?! 🙀⁉️ Why do I need more than what’s already provided to me as a Walmart.com seller?! Well, what if we told you Pacvue allows you for better, more EFFICIENT advertising than the platform itself? Gefen and Michelle show you how to track where your ad dollars are going and get more fulfilling consumer data using PACVUE. 🏈🏆 Pacvue is an algorithm optimizing software designed to improve eCommerce ad campaigns with holistic performance data and automation. 🤖💰 Save money AND TIME! ⏱ Topics include: • What is Pacvue and how to navigate it 💻 • Building brand awareness 👁‼️ • Gaining a competitive advantage by dominating shelves • How to leverage your performance data 📊 • Optimizing your ad frequency with your investments 💳💸 • Integrating everything into the WPA platform Featuring: - Gefen Laredo, Amazon Media Buying Manager, Vendo - Michelle Long, Walmart Marketing Strategist, Vendo

Content is KING! 👑 Amazon Launchpad offers various modules enhance your brand’s presence in the market, through optimized advertising, user experience, and of course—creative content. 🎨👨‍🎨 Vinny and Nicolas will give you an in-depth tour of the program and show you ways that this will be a GAME-CHANGER for your brand. 🏈🏆 From Premium A+ content to product placement that’s a cut above the rest, Vendo is here to help you shape your catalog for success. 🌟🌟🌟🌟🌟 Topics include: • How to navigate Launchpad 💻 • Eligibility requirements for the program • Taking advantage of your creative real estate • Using Premium A+ content to stand out ✨ • The new Launch Merchandising Package (LMP) 🚀 • How to make the front page of Amazon marketing initiatives • Being a part of Amazon’s Ad Network 🤝

When it comes to organic reach, not a lot has changed over the past few years. The average number of people who see posts on social media that aren’t backed by ad dollars is still low. 📉 But with these 8 tips, watch your insights SOAR on Facebook, Instagram, and Twitter. Find your audience and establish an attention-grabbing presence on social media. 👀👀 Behind every successful ad campaign is a consistent and creative social media presence that strengthens brand, relationships, and trust. 👥📈 In this podcast we go over how you can stay on top and get your creative juices flowing. 🧠⚡️ Topics include: • Best practices for each social media platform • Post optimization (i.e. demographic analysis, caption-writing, stories, filters) 😻📲 • How to build a social media strategy 🤝 • Giving your content value • Consistent media presence • Navigating your analytics 🔢📊

Prime Day is right around the corner even if the official dates have not been confirmed yet (ahh, you gotta love Amazon 🙄). SO, are YOU ready?! If you're like a lot of Amazon sellers out there, you have probably been confused by the constantly changing deadlines to submit deals, dates for the event, etc. But that's okay, that's why you have Vendo! 🤓 In this podcast we go over how you can nail the last minute prep for the biggest event of the year on Amazon (did you know 25% of U.S. households made a purchase on Prime Day last year?!). Topics include: • Promotional Structure: Pre-Prime, Main Event, Post-Prime • Goals & Discounts • Deal Types (🚨 Prime Exclusive Discounts are due this Friday, 9/25!) • Boosting Sessions & Conversion Rate • Inventory Management • Amazon Ads • External Marketing & Ads (i.e. social media, paid search, email, influencers, & more!)

Learn about Amazon Posts, a relatively new beta program that enables sellers to post content on a social media like platform in order to grow brand awareness, target competitors, drive traffic, and of course - drive sales! And to top it off, it's FREE to use. We go over: • Why You Should Participate • Where Amazon Posts Show Up • How You Setup & Create Amazon Posts • Types of Posts • Tracking/Data Analytics Featuring: - Nicolas Martinez, Senior Marketing Strategist Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses! Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our Newsletter : www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™

Learn about a very important topic that a vast majority of Amazon sellers do not utilize: how to best leverage Facebook ad types in order to drive quality traffic to Amazon. We discuss the different ad types that will help boost sales velocity, leading to an increased Best Seller Rating (BSR) and higher search rankings. We also go over the 3 main objectives of Facebook ad campaigns: awareness, consideration, and conversions. So why wait?! Listen to this podcast and start growing your Amazon business today! Featuring: - Dariya Smailova, Digital Media Buyer Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses! Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our Newsletter : www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™