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VENDO - Amazon & Walmart Growth Experts

Latest episodes

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Sep 1, 2020 • 17min

6 Strategies for Efficient Advertising During the Pandemic - Vendo Podcast Ep 18

COVID-19 is having a significant impact on daily business and consumer behavior, and as a result, these are times when small business owners and advertisers need to find opportunities that will help them build personalized and lasting relationships with their audiences from a safe distance. Unprecedented times call for adjustments to your online advertising, and we can help. We’ve compiled 6 strategies for running Facebook and Instagram ads effectively during the pandemic: (1) Stay consistent and extend your high-performing ads (2) Build brand awareness with your online audience (3) Find new leads and build your email marketing list with lead ads (4) Focus on remarketing campaigns (5) Test new ad creative and audiences (6) Try Facebook and Instagram Live Featuring: - Dariya Smailova, Digital Media Buyer - Nicolas Martinez, Senior Marketing Strategist Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses! Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our Newsletter : www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™
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Aug 25, 2020 • 24min

An In Depth Look at Walmart Marketplace - Vendo Podcast Ep 17

In this podcast, we take an in-depth look at how to get setup as a new brand/seller on the Walmart Marketplace, as well as discuss some of the changes that have made headlines in the last few weeks. Topics include: best practices to launch on the platform, logistics recommendations, omni-channel restructuring of the Walmart dot com team (laying off of hundreds of category specialists), the transition from a 1P business model to a more self-service 3P model, and more! Featuring: - Mark Jordan, Strategic Account Manager, Vendo - Darren Saul - CEO, Vendo Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses! Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our Newsletter : www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ Disclaimer: Vendo has no affiliation with Walmart
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Aug 17, 2020 • 18min

Boost Reviews & Own Customer Data: Product Insert Cards for Amazon/Walmart.com - Vendo Podcast Ep 16

Learn what the top 1% of Amazon sellers are doing to crush the competition. From the more traditional objectives of product inserts such as providing customer service and product information, to more complex objectives such as acquiring reviews and customer contact information, we go over why product inserts cards have never been so powerful for driving growth on Amazon and Walmart.com. Be sure to listen until the end, as that is where you will get the biggest golden nuggets. Featuring: - Nicolas Martinez, Senior Marketing Strategist, Vendo Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses! Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our Newsletter : www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™
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Aug 11, 2020 • 19min

Amazon International Pt II: Japan - Vendo Podcast Ep 15

In this podcast, we conduct an overview of the the 3rd largest Amazon Marketplace: Japan. After speaking with Amazon and launching brands internationally, we have some key highlights we are excited to share with you. For example: lower referral fees, a growing customer base, a points reward system, unique marketing events, and more! So sit back, turn up the volume, and listen as we demystify Amazon Japan! Check out this full Amazon Calendar of Japanese Holidays! https://drive.google.com/file/d/1xOYUioYkKr1qKYgYlB5ZW1Hcg9XFM2OD/view?usp=sharing Featuring: - Vinny "Mr. Worldwide" Alvarez - Senior Strategic Account Manager, Vendo - Darren Saul - CEO, Vendo Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses! Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our Newsletter : www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™
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Aug 4, 2020 • 20min

Walmart.com Updates & Best Practices - Vendo Podcast Ep 14

In this podcast, Vendo's newest teammate and former Walmart dot com category specialist and account manager, Mark Jordan, discusses the latest Walmart marketplace updates and best practices with Vendo CEO, Darren Saul. From the emergence of Walmart+ (a competitor to Amazon Prime), to the integration with Shopify, it is an exciting time for the Walmart marketplace. Featuring: - Darren Saul, CEO, Vendo - Mark Jordan, Strategic Account Manager, Vendo Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses! Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our Newsletter : www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ Disclaimer: Vendo has no affiliation with Walmart.
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Jul 27, 2020 • 39min

Amazon Advertising Hot Topics (ft. Jeff Cohen of SellerLabs)- Vendo Podcast Ep 13

🔥AMAZON ADVERTISING HOT TOPICS FT. JEFF COHEN OF SELLERLABS 🔥 What happens when two Amazon advertising leaders get together to talk Amazon? Golden nuggets are dropped! 🔑 You don't want to miss out on this one. Topics include: ➡️ Sponsored display advertising pros/cons ➡️ New sponsored display product targeting feature ➡️ Sponsored brands + Video (video in search) and rising CPC’s ➡️ Dynamic bidding efficacy and high CPC ➡️ & More! Featuring: - Jeff Cohen, VP of Marketing, SellerLabs (https://www.sellerlabs.com/) - Gefen Laredo, Advertising Manager, Vendo Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses! Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our Newsletter : www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™
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Jul 20, 2020 • 33min

Maximize Your Amazon Brand Store - Vendo Podcast Ep 12

HOW TO MAXIMIZE YOUR AMAZON BRAND STORE Did you know you can create your own mini-website/store on Amazon? And you can even give it your own branded URL? In this episode we talk about the plethora of ways you can go about leveraging Amazon Brand Stores. Topics include: - What brand stores are - Best practices: creating brand awareness, boosting social proof, leveraging seasonality, incorporating video content, cross-promoting your catalog, and boosting the performance of on-Amazon sales promotions - On-Amazon ads to brand stores - Off-Amazon ads to brand stores - Off-Amazon marketing (i.e. organic media & email marketing) - Tracking sales attribution when driving to brand stores - New Features: shoppable images, bulk product uploads, hiding out of stocks, and more! Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses! Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our Newsletter : www.vendocommerce.com/subscribe-to-newsletter/ Featuring: - Vinicio Alvarez, Senior Strategic Analyst - Vendo - Nicolas Martinez, Senior Marketing Strategist - Vendo Protect Your Brand & SELL MORE!™
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Jul 14, 2020 • 16min

Amazon Review Strategies - Vendo Podcast Ep 11

Learn how to get Amazon reviews and drive consistent review velocity so that you can reach top of page 1 search ranking! Some topics covered include: Early Review Program, Vine Review Program, Amazon Review Request Button, and Email Marketing. We also touch on some of the more innovative initiatives to get reviews pre and post purchase, such as leveraging product insert cards, postcards, landing pages, and paid media. Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses! Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our Newsletter : www.vendocommerce.com/subscribe-to-newsletter/ Featuring: - Nicolas Martinez, Senior Marketing Strategist - Vendo Protect Your Brand & SELL MORE!™
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Jul 6, 2020 • 27min

Instagram for Amazon & Walmart.com - Vendo Podcast Ep 10

Learn how to better leverage your Instagram in order to drive growth for your Amazon and Walmart.com business. We'll take you through the most up-to-date ways to build your engagement and audience, as well as some specific tools and strategies for driving that traffic back to your product pages and brand stores. Topics covered include content creation tips, hashtag optimization, influencer marketing, brand partnerships, recent trends, and more! Subscribe to our YouTube channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses! Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our Newsletter : www.vendocommerce.com/subscribe-to-newsletter/ Featuring: - Dariya Smailova, Digital Media Buyer - Vendo - Nicolas Martinez, Senior Marketing Strategist - Vendo Protect Your Brand & SELL MORE!™
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Jun 29, 2020 • 24min

TikTok for Your Amazon & Walmart.com Business - Vendo Podcast Ep 9

In this episode, Vendo's Digital Media Buyer and Senior Marketing Strategist explain that TikTok is not just the latest craze amongst Gen-Z consumers, but it is also a refreshing way to showcase the versatility and fun of your brand. They'll take you through various ways to build your engagement and audience so that you can make the most out of this highly-downloaded platform in order to build brand awareness and boost your sales! Subscribe to our YouTube channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses! Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our Newsletter : www.vendocommerce.com/subscribe-to-newsletter/ Featuring: - Dariya Smailova, Digital Media Buyer - Vendo - Nicolas Martinez, Senior Marketing Strategist - Vendo Protect Your Brand & SELL MORE!™

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