Who knew what would be in store for Yanni after coaching college basketball? 🏀 Yanni Hufnagel is the founder and CEO of Lemon Perfect, a zero-sugar cold-pressed lemon water that’s full of flavor and packed with antioxidant vitamin C. Inspired by visits to the local sports nutrition store, Yanni ventured deeper and deeper into the ketogenic diet. It all started with organic lemon water… which he hated. 😩 Tired of the bland taste and impractical preparation, Lemon Perfect was a solution that combined the natural, nutritional benefits of the simple drink and mouth-watering flavor. 🍋💥 Join Vendo's business development manager, Yoji Cole, and Yanni as he describes his journey of getting his product to market and the everyday, health-conscious consumer’s daily routines. High-spirited and relentless, Lemon Perfect was destined to innovate the nutritional beverage space. Topics include: -Selling a dream and vision -Championing your product -Scoping out audiences and the current market -The science behind Lemon Perfect Featuring: - Yanni Hufnagel, Founder & CEO, Lemon Perfect - Yoji Cole, Business Development Manager, Vendo Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #protectyourbrand #sellmore #vendopodcast #amazon #amazonfba #walmartmarketplace #walmart