Leveraging New Sponsored Display Features After Black Friday/Cyber Monday – VENDO Podcast Ep 73

Turkey 5, as it's called, gets all the attention. 🦃 Hundreds, maybe even thousands, of new customers visit your product detail pages for potentially the first time. 🤯 With Amazon's newly built out Sponsored Display features, VENDO has developed a unique strategy to retarget these customers to keep the holiday spirit (and sales) alive. 💰✨ On this podcast, we will discuss how to retarget customers that showed interest in your products as well as competing products before and during Turkey 5, and how to move them down the sales funnel. 🌪 Topics include: -Benefits of sponsored display (00:03:30) -Placements of sponsored displays (00:06:00) -Overview of Amazon sponsored display campaign creation (00:06:40) -Stratified approach to product targeting (00:08:15) -Bidding strategies (00:09:00) -Audience targeting (00:11:45) -Customization of your creative (00:14:50) -Spend and budget limits (00:19:50) -Amazon’s recommendations for building out a funnel and other best practices (00:20:40) -New sponsored display features Amazon is rolling out in the future (00:25:55) Featuring: -Gefen Laredo, Amazon Advertising Manager, VENDO -Matan Laredo, Advertising Associate, VENDO -Jason Weilenmann, Digital Media Buyer, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth podcast for weekly episodes every Tuesday! ➡️ YouTube: https://youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107 Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #VENDO #ProtectYourBrand #SellMore #Amazon #SponsoredDisplay #Q4 #Holidays