On this week's episode🎙, we are focusing on an easy and effective strategy to drive awareness to multiple products in your catalog on Amazon. Targeted Cross-Promotion strategy is a great way to use your hero💪products as anchors⚓️ to support new products.
Join Nic and Josh as they discuss how this up-selling📈and cross catalog strategy can be used to launch new items, drive sales to complementary products, or breathe life into preexisting products.
Topics Include:
- Introduction of Targeted Cross-Promotion (1:03)
- What it looks like on Amazon (3:15)
- Case Study on Targeted-Cross Promotion (6:38)
Featuring:
- Nicolas Martinez, Vice President of Marketing, VENDO
- Josh Hong, Digital Marketing Manager, VENDO
VENDO - Amazon & Walmart Growth Experts