On this week's episode🎙, we are focusing on an easy and effective strategy to drive awareness to multiple products in your catalog on Amazon. Targeted Cross-Promotion strategy is a great way to use your hero💪products as anchors⚓️ to support new products. Join Nic and Josh as they discuss how this up-selling📈and cross catalog strategy can be used to launch new items, drive sales to complementary products, or breathe life into preexisting products. Topics Include: - Introduction of Targeted Cross-Promotion (1:03) - What it looks like on Amazon (3:15) - Case Study on Targeted-Cross Promotion (6:38) Featuring: - Nicolas Martinez, Vice President of Marketing, VENDO - Josh Hong, Digital Marketing Manager, VENDO