Amazon DSP: Maximizing Retargeting - VENDO Podcast Ep. 107

This week on the VENDO Podcast we are covering Amazon DSP Updates. Join Matan Laredo, Head of Programmatic Advertising, and Gefen Laredo, Director of Media Buying, as they speak on DSP Console Updates and Maximizing Retargeting. Topics Include: - DSP Console Updates (2:14) - Twitch Inventory Addition(2:20) - OTT Advertising (3:45) - Segmenting Look-back Windows & Why it's Valuable (5:20) - How Do You Segment? (7:25) - Looking at Performance and ROAs (11:20) - Goals of Retargeting (12:30) Featuring: - Matan Laredo, Head of Programmatic Advertising, VENDO - Gefen Laredo, Director of Media Buying, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Tuesday! ➡️ YouTube: https://www.youtube.com/@UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark: 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #VENDO #ProtectYourBrand #SellMore #Amazon #AmazonFBA #Walmart #WalmartMarketplace #Ecommerce #DigitalMarketing