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Amazon DSP: Maximizing Retargeting - VENDO Podcast Ep. 107
VENDO - Amazon & Walmart Growth Experts
Introduction
The hosts introduce themselves and discuss a retargeting strategy using look back windows and negative targeting. They explain how to set up campaigns targeting people who have purchased or visited a product within a specific time frame. They also mention the expansion of the DSP console and the addition of Twitch inventory for advertisers.
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