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VENDO - Amazon & Walmart Growth Experts
The Power of Retail Media Pt. 2 - VENDO Podcast Ep. 112
May 4, 2023
In this podcast, the hosts discuss topics such as display and programatic advertising, different retail media platforms, best practices for using those platforms, navigating Instacart, balancing onsite and offsite advertising, finding and understanding data, leveraging data for social campaigns, and planning a retail media strategy.
25:00
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Quick takeaways
- The evolution of retail media has led to the inclusion of display and programmatic advertising, providing smaller brands with accessible ways to target audiences based on categories or behaviors.
- Leveraging retail media networks can increase brand exposure by delivering ads on different placements and offerings, complementing sponsored product ads with display or video ads, and customizing campaigns based on different purchasing journeys.
Deep dives
The Next Generation of Retail Media: Display and Programmatic Advertising
In this episode, the hosts discuss the evolution of retail media and the addition of display and programmatic advertising to complement search-based advertising. They highlight Amazon as the leading retail media marketplace, followed by Walmart and Instacart. They discuss how other retailers are trying to close the gap and offer similar opportunities. They explain that programmatic ads are now more accessible to smaller brands, allowing them to target audiences based on categories or behaviors. They also mention the importance of creating digital touchpoints and using different ad formats to maximize audience reach.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode