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10min chapter
The Power of Retail Media Pt. 2 - VENDO Podcast Ep. 112
VENDO - Amazon & Walmart Growth Experts
Changes in Accessibility of Programmatic Ads for Retailers
This chapter explores how the accessibility of programmatic ads has evolved over time for different retailers, with a focus on Amazon's transition from managed service to self-service. It also discusses the availability of first-party data and the potential for brands to access customer data from retailers for other paid media platforms.
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