This week on the podcast, we continue with the 2nd part of our Retail Media Series! Jason Weilenmann, Head of Marketplace Advertising and Nicolas Martinez, VP of Marketing break down Retail Media's next generation offerings and discuss different retail media platforms, display and programatic advertising, social campaigns and more!
If you haven't already, be sure to check out Part 1 of our Retail Media series: https://www.youtube.com/watch?v=TMmlasqc0aE&t=536s
Topics Covered:
- Display and Programatic Advertising (1:30)
- Examples of Different Retail Media Platforms (2:10)
- Using Retail Media Platforms: Best Practices (3:55)
- Navigating Instacart (5:30)
- Balancing onsite and offsite (9:30)
- Finding and understanding your data (14:45)
- Social Campaigns: Leveraging data to use on other retail media platforms (15:30)
- What should brand owners be thinking about when planning their retail media strategy? (20:50)
Featuring:
- Jason Weilenmann, Head of Marketplace Advertising, VENDO
- Nicolas Martinez, Vice President of Marketing, VENDO
Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!
➡️ YouTube: https://www.youtube.com/@UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark:
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