VENDO - Amazon & Walmart Growth Experts
All About Amazon Fresh - VENDO Podcast Ep. 111
Apr 21, 2023
Delaney Nicol, Lead Amazon Account Manager, and Holly Swanner, Amazon Account Strategist, discuss Amazon Fresh in this episode. They cover understanding the Amazon Fresh customer, cross-promotion opportunities, utilizing DSP as a Fresh Seller, using SpartanNash for inventory, and in-store promotions.
32:33
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Quick takeaways
- Understanding the Amazon Fresh demographic is crucial for providing a seamless online shopping experience and increasing market share.
- Utilizing targeted advertising strategies and cross-promotion can effectively reach repeat purchasers and maintain customer loyalty within the Amazon Fresh ecosystem.
Deep dives
Understanding the Amazon Fresh Customer and the Importance of Omni-channel Alignment
The Amazon Fresh customer is often an overlap with the regular Amazon customer, with about 74% of Amazon customers purchasing groceries online. Understanding that the target demographic for Amazon Fresh is typically millennials and older Gen Z, who prefer pre-shopping online and planning their grocery trips in advance, is crucial. Being available online from the first step and providing a seamless online shopping experience that allows consumers to research products, understand ingredients, and make informed decisions is important. It is recommended to focus on omni-channel alignment, ensuring visibility both in-store and online to drive conversions and increase market share.
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