

All About Amazon Fresh - VENDO Podcast Ep. 111
4 snips Apr 21, 2023
Delaney Nicol, Lead Amazon Account Manager, and Holly Swanner, Amazon Account Strategist, discuss Amazon Fresh in this episode. They cover understanding the Amazon Fresh customer, cross-promotion opportunities, utilizing DSP as a Fresh Seller, using SpartanNash for inventory, and in-store promotions.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 3min
Reaching and Retaining Customers: Advertising Strategies for Fresh Sellers
03:06 • 6min
Geo-targeting and Spartan Nash in Amazon Fresh
09:28 • 7min
Maintaining Alignment with Amazon, Field Rate Differences, and the Importance of UWI and UFT
16:02 • 3min
Optimizing Performance on Amazon Fresh
18:55 • 13min