VENDO - Amazon & Walmart Growth Experts

Looking to maximize in-store sales through paid search & social strategies? Nicolas Martinez, SVP of Marketing, Greg Rudolph, Digital Advertising Manager, & Delaney Del Mundo, Lead Amazon Account Manager, at VENDO provide valuable insights on leveraging omnichannel approaches to seamlessly connect online and in-store experiences while maximizing attribution. Tune in as we cover effective techniques for amplifying conversions through technology, data integration + acquisition, personalized customer journeys & more! Topics Covered: - Why Are Digital Landing Pages Vital For In-store Brands? (1:46) - How Are We Using Digital Landing Pages to Help Ads? (4:19) - Improving Conversions (5:10) - Allowing Better Attribution (5:38) - Connecting the Digital and Brick & Mortar World(6:25) - Different Methods to Attribute In-Store Sales (7:50) - Aisle... Platform (8:14) - Vizer Platform (10:45) - Differences Between Each Platform (14:05) - Ibotta Platform (16:27) - Cost Comparisons (18:09) - Strategic Best Practices for Driving Traffic (21:05) Speakers: - Greg Rudolph, Digital Advertising Manager, VENDO - Nicolas Martinez, Senior VP of Marketing, VENDO - Delaney Del Mundo, Lead Amazon Account Manager, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™

Are you ready to launch a successful 360° omnichannel strategy on Walmart? Tatianna Mendoza Wilkie, Walmart.com Account Strategist, and Delaney Del Mundo, Lead Amazon Account Manager, from VENDO cover the top tips and tricks to successfully launch a 360 Omnichannel strategy. Tune in as we cover all things campaigns, content, organic search standings and more. Topics Covered: - Ecommerce Launch Requirements (1:30) - Review Campaign Lengths (4:35) - Content Quality Scores (6:05) - Rich Content & Why It's Important to Have at Launch (7:20) - Style Guides (9:25) - Optimizing for Organic Search (13:00) - Omnichannel Marketing(16:02) - Walmart Connect for New Brands (17:48) - External Marketing Tactics & Strategies (20:11) - Strategies for Promotional Sales Periods (22:58) Speakers: Delaney Del Mundo, Lead Amazon Account Manager, VENDO Tatianna Mendoza Wilkie, Walmart.com Account Strategist, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: / @ucr2vtsj1x3przwe97n-tdba ➡️ Spotify: https://open.spotify.com/show/4HXz504... ➡️ Apple: https://podcasts.apple.com/us/podcast... 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™

Delaney Del Mundo and John Miano from VENDO's Amazon Account Strategist team discuss topics such as client relationships, problem-solving with internal teams, and monitoring performance metrics on a daily basis. They also cover Amazon updates, strategic guidance, and the benefits of partnering with VENDO. Tune in to learn best practices for success as an Account Manager.

Learn how to effectively monitor and manage your Amazon account health to avoid violations and maintain a good standing. Topics covered include calculating account health metrics, key factors affecting account health, proactive management strategies, common seller mistakes, handling account issues, and recent changes in account health policies.

This podcast explores the latest Walmart updates, including the Incubation Team and Strategic Account Managers. They discuss site merchandising tactics, Walmart Marketplace traffic updates, and Walmart Fulfillment Services. The hosts also explain how VENDO supports brands on Walmart Marketplace and provide tips on working effectively with Strategic Account Managers. Additionally, they cover topics such as collaborating on beta programs, Sponsored Brand Flash Picks, and the White Glove Service. It's a must-listen for anyone interested in Walmart updates!

The podcast discusses the Marketing Mix and how it is applied in the context of Walmart and Amazon. The hosts delve into topics such as product evolution, pricing strategies, promotion tactics, and the importance of physical evidence in marketing. They also explore the impact of influencers, social media platforms, and packaging on branding. Overall, the podcast provides valuable insights into the power of the 4 Ps in driving growth on Amazon and Walmart.

Jen Carnes, Shelby Smith, and Darren Saul discuss bridging the gap between eCommerce and in-store shopping at Walmart. They cover topics such as Walmart's growth, maximizing the Omni Channel, collaborating between digital and brick-and-mortar, utilizing Walmart Marketplace, and the importance of serving the customer.

In this podcast, the hosts discuss topics such as display and programatic advertising, different retail media platforms, best practices for using those platforms, navigating Instacart, balancing onsite and offsite advertising, finding and understanding data, leveraging data for social campaigns, and planning a retail media strategy.

Delaney Nicol, Lead Amazon Account Manager, and Holly Swanner, Amazon Account Strategist, discuss Amazon Fresh in this episode. They cover understanding the Amazon Fresh customer, cross-promotion opportunities, utilizing DSP as a Fresh Seller, using SpartanNash for inventory, and in-store promotions.

Daniel Rodriguez, Walmart Site Operations Associate, and Delaney Nicol, Lead Amazon Account Manager, discuss driving Walmart.com conversions with backend optimizations. They cover topics such as the Walmart.com Style Guide, ensuring updated and optimized listings, online pickup and delivery, product typing and shelving paths, and how brands can partner with their merchant. They also highlight the importance of auditing and 'Walmartizing' items for selling on Walmart.com.