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VENDO - Amazon & Walmart Growth Experts

Latest episodes

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Sep 22, 2023 • 24min

How to Succeed on Walmart Marketplace - VENDO x Walmart Webinar - VENDO Velocity Podcast Ep. 121

Looking to succeed on Walmart Marketplace? Tune in to the VENDO Velocity Podcast where we interview Walmart Marketplace's very own Yoshit Taneja, Director of Digital Media & Events, where she shares tips and tricks for Walmart Marketplace sellers. Discover why your brand should be selling on Walmart Marketplace and learn about the successful opportunities and programs that brands on Walmart Marketplace are taking part in. Topics Covered: Why should sellers consider Walmart Marketplace (1:07) Walmart's growth via Q2 earnings (4:35) Key tools on Walmart Marketplace (6:46) All about the Pro Seller Badge (8:50) Walmart Connect and how it can help sellers (11:10) What advice do you have to succeed on Walmart Marketplace? (15:00) Speakers: Yoshit Taneja, Director of Digital Media & Events, Walmart Marketplace Mark Jordan, Marketplace Growth Strategist, VENDO Michelle Long, Director of Walmart Advertising, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: / @vendocommerce ➡️ Spotify: https://open.spotify.com/show/4HXz504... ➡️ Apple: https://podcasts.apple.com/us/podcast... 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™
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Sep 22, 2023 • 29min

How Lumineux has sold over 100M+ on Amazon - VENDO Velocity Podcast Ep. 120

Join us as we speak to Justin Maddahi, Chief Marketing Officer of Lumineux, a dentist-formulated and certified nontoxic oral care brand, and one of the biggest disruptors in the oral care category. As one of VENDO's oldest clients, we are Lumineux's Amazon specialists. Tune in as we break down Lumineux's evolution on Amazon, their Ad strategy, how they are turning their online success to offline sales, and more! Topics Covered: - All About Lumineux (1:46) - Evolution of Lumineux on Amazon (8:00) - Ad Strategy on Amazon (10:45) - Lumineux Online Success to Offline Sales(18:15) - What's Next for Lumineux (22:05) - Justin's Lessons Learned (24:00) Amazon Lumineux Case Studies: Share of Voice Package Strategy Helps Boost Brand's Sales on Prime Day: https://vendocommerce.com/share-of-voice-package-helps-boost-lumineux-sales-on-prime-day/ A Pioneer in Oral Care Quadruples Conversions with Amazon's Brand Referral Bonus Program and Amazon Attribution: https://vendocommerce.com/a-pioneer-in-oral-care-quadruples-conversions-with-amazons-brand-referral-bonus-program-and-amazon-attribution/ Speakers: - Justin Maddahi, Chief Marketing Office, Lumineux - Gefen Laredo, VP of Advertising, VENDO - Darren Saul, CEO, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™
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Sep 22, 2023 • 24min

Maximizing In-Store Sales with Paid Search & Socials - VENDO Velocity Podcast Ep. 119

Looking to maximize in-store sales through paid search & social strategies? Nicolas Martinez, SVP of Marketing, Greg Rudolph, Digital Advertising Manager, & Delaney Del Mundo, Lead Amazon Account Manager, at VENDO provide valuable insights on leveraging omnichannel approaches to seamlessly connect online and in-store experiences while maximizing attribution. Tune in as we cover effective techniques for amplifying conversions through technology, data integration + acquisition, personalized customer journeys & more! Topics Covered: - Why Are Digital Landing Pages Vital For In-store Brands? (1:46) - How Are We Using Digital Landing Pages to Help Ads? (4:19) - Improving Conversions (5:10) - Allowing Better Attribution (5:38) - Connecting the Digital and Brick & Mortar World(6:25) - Different Methods to Attribute In-Store Sales (7:50) - Aisle... Platform (8:14) - Vizer Platform (10:45) - Differences Between Each Platform (14:05) - Ibotta Platform (16:27) - Cost Comparisons (18:09) - Strategic Best Practices for Driving Traffic (21:05) Speakers: - Greg Rudolph, Digital Advertising Manager, VENDO - Nicolas Martinez, Senior VP of Marketing, VENDO - Delaney Del Mundo, Lead Amazon Account Manager, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™
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Sep 21, 2023 • 28min

Launching a Successful 360 Omnichannel Launch Strategy - VENDO Velocity Podcast Ep. 118

Are you ready to launch a successful 360° omnichannel strategy on Walmart? Tatianna Mendoza Wilkie, Walmart.com Account Strategist, and Delaney Del Mundo, Lead Amazon Account Manager, from VENDO cover the top tips and tricks to successfully launch a 360 Omnichannel strategy. Tune in as we cover all things campaigns, content, organic search standings and more. Topics Covered: - Ecommerce Launch Requirements (1:30) - Review Campaign Lengths (4:35) - Content Quality Scores (6:05) - Rich Content & Why It's Important to Have at Launch (7:20) - Style Guides (9:25) - Optimizing for Organic Search (13:00) - Omnichannel Marketing(16:02) - Walmart Connect for New Brands (17:48) - External Marketing Tactics & Strategies (20:11) - Strategies for Promotional Sales Periods (22:58) Speakers: Delaney Del Mundo, Lead Amazon Account Manager, VENDO Tatianna Mendoza Wilkie, Walmart.com Account Strategist, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: / @ucr2vtsj1x3przwe97n-tdba ➡️ Spotify: https://open.spotify.com/show/4HXz504... ➡️ Apple: https://podcasts.apple.com/us/podcast... 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™
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Jul 24, 2023 • 23min

Success as an Account Manager: Proven Best Practices - VENDO Velocity Podcast Ep. 117

Delaney Del Mundo and John Miano from VENDO's Amazon Account Strategist team discuss topics such as client relationships, problem-solving with internal teams, and monitoring performance metrics on a daily basis. They also cover Amazon updates, strategic guidance, and the benefits of partnering with VENDO. Tune in to learn best practices for success as an Account Manager.
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Jul 21, 2023 • 28min

Amazon Account Health: Managing & Monitoring - VENDO Podcast Ep. 116

Learn how to effectively monitor and manage your Amazon account health to avoid violations and maintain a good standing. Topics covered include calculating account health metrics, key factors affecting account health, proactive management strategies, common seller mistakes, handling account issues, and recent changes in account health policies.
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Jun 23, 2023 • 32min

Walmart Strategic Partnerships: Incubation Team & Strategic Account Managers - VENDO Podcast Ep. 115

This podcast explores the latest Walmart updates, including the Incubation Team and Strategic Account Managers. They discuss site merchandising tactics, Walmart Marketplace traffic updates, and Walmart Fulfillment Services. The hosts also explain how VENDO supports brands on Walmart Marketplace and provide tips on working effectively with Strategic Account Managers. Additionally, they cover topics such as collaborating on beta programs, Sponsored Brand Flash Picks, and the White Glove Service. It's a must-listen for anyone interested in Walmart updates!
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Jun 5, 2023 • 35min

The Marketing Mix: The Power of the 4 Ps - VENDO Podcast Ep. 114

The podcast discusses the Marketing Mix and how it is applied in the context of Walmart and Amazon. The hosts delve into topics such as product evolution, pricing strategies, promotion tactics, and the importance of physical evidence in marketing. They also explore the impact of influencers, social media platforms, and packaging on branding. Overall, the podcast provides valuable insights into the power of the 4 Ps in driving growth on Amazon and Walmart.
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May 24, 2023 • 28min

The Walmart Omni World: Selling In-Store & Online - VENDO Podcast Ep. 113

Jen Carnes, Shelby Smith, and Darren Saul discuss bridging the gap between eCommerce and in-store shopping at Walmart. They cover topics such as Walmart's growth, maximizing the Omni Channel, collaborating between digital and brick-and-mortar, utilizing Walmart Marketplace, and the importance of serving the customer.
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May 4, 2023 • 25min

The Power of Retail Media Pt. 2 - VENDO Podcast Ep. 112

In this podcast, the hosts discuss topics such as display and programatic advertising, different retail media platforms, best practices for using those platforms, navigating Instacart, balancing onsite and offsite advertising, finding and understanding data, leveraging data for social campaigns, and planning a retail media strategy.

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