VENDO - Amazon & Walmart Growth Experts
The Marketing Mix: The Power of the 4 Ps - VENDO Podcast Ep. 114
Jun 5, 2023
The podcast discusses the Marketing Mix and how it is applied in the context of Walmart and Amazon. The hosts delve into topics such as product evolution, pricing strategies, promotion tactics, and the importance of physical evidence in marketing. They also explore the impact of influencers, social media platforms, and packaging on branding. Overall, the podcast provides valuable insights into the power of the 4 Ps in driving growth on Amazon and Walmart.
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Quick takeaways
- The podcast explores how Walmart.com and Amazon.com have adapted their product mix and pricing strategies to remain competitive in the digital landscape.
- It emphasizes the importance of competitive pricing, promotional strategies, and efficient distribution methods, such as Walmart's ship-from-store model, in influencing customer shopping behavior on both platforms.
Deep dives
The Four P's of Marketing Mix
The podcast discusses the concept of the four P's of marketing mix - product, pricing, promotions, and place. It explains how these pillars influence customer shopping behavior and how they have evolved in the digital landscape. The podcast specifically explores how Walmart.com and Amazon.com have adapted to changes in product availability and pricing strategies. Walmart.com has expanded its product mix to include extended pack sizes and exclusive online offerings, while Amazon.com benefits from its ranking system for established products. The importance of competitive pricing and promotional strategies is also highlighted on both platforms.
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