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19min chapter
The Marketing Mix: The Power of the 4 Ps - VENDO Podcast Ep. 114
VENDO - Amazon & Walmart Growth Experts
The Importance of Understanding the Product and Customer's Needs
In this chapter, they discuss the first P of the marketing mix - product. They emphasize the importance of understanding the product and the customer's needs, especially in the digital environment. They also discuss the product offerings of Walmart.com and the challenges faced by new products in penetrating the market.
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