Learn how to effectively monitor and manage your Amazon account health to avoid violations and maintain a good standing. Topics covered include calculating account health metrics, key factors affecting account health, proactive management strategies, common seller mistakes, handling account issues, and recent changes in account health policies.
Maintaining account health on Amazon is crucial for sellers and involves monitoring and maintaining metrics at a certain level to abide by Amazon's rules.
Sellers can take proactive steps to manage their account health and maintain a good standing on Amazon by monitoring account health metrics regularly, providing excellent customer service, and promptly addressing any policy violations that may arise.
Deep dives
Understanding Account Health on Amazon
Maintaining account health on Amazon is crucial for sellers. It involves monitoring and maintaining metrics at a certain level to abide by Amazon's rules. Amazon provides a dedicated account health page that displays important metrics for sellers to focus on. They have also introduced a team of account health specialists to assist sellers and ensure compliance. Amazon has implemented an account health assurance benefit that allows sellers to work against possible account deactivation. To qualify for this benefit, sellers must maintain a healthy account rating for at least six months and have a valid emergency contact number on file.
Account Health Metrics on Amazon
There are key metrics that sellers should pay attention to in order to maintain a healthy account. These include customer service performance, product policy compliance, and shipping performance. Customer service performance is measured by feedback and A-to-Z claims. Product policy compliance focuses on intellectual property issues and policy violations. Shipping performance measures timely delivery and accurate tracking. Sellers should monitor their account health metrics closely to ensure compliance and avoid negative impacts on their overall account health rating.
Proactively Managing Account Health on Amazon
Sellers can take proactive steps to manage their account health and maintain a good standing on Amazon. It is important to monitor account health metrics regularly and take corrective actions if any thresholds are not met. Providing excellent customer service, offering high-quality products, fulfilling orders on time, monitoring inventory levels, and effectively communicating with buyers are all essential practices for maintaining a good account health rating. Sellers should also familiarize themselves with Amazon's policies and guidelines, and promptly address any violations that may arise.
Are you an Amazon seller struggling to keep your account health in tip-top shape?
We’ve got you covered. This episode will teach you the ins and outs of monitoring and managing your account health successfully.
From the basics of what constitutes a healthy account rating to navigating advanced metrics like shipping performance, this video has it all! You’ll learn how sellers can proactively manage their accounts, avoid common mistakes, and handle any issues that arise gracefully. Don’t let account health violations ruin your business - watch our new video now and get back on track with confidence!
Topics Covered:
- What is account health? (2:10)
- How account health metrics are calculated (5:30)
- Key metrics that affect your account health (6:23)
- Shipping performance metrics (7:37)
- How sellers can proactively manage their account health and maintain a good standing (9:35)
- Common mistakes sellers make (13:45)
- How sellers can handle account issues or violations if they arise? (16:22)
- FBA vs FBM metrics (19:50)
- Account health recent changes (21:43)
Featuring:
- Sneha Nisha, Lead Account Health Manager, VENDO
- Delaney Nicol, Lead Amazon Account Manager, VENDO
Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!
➡️ YouTube:
/ @ucr2vtsj1x3przwe...
➡️ Spotify: https://open.spotify.com/show/4HXz504...
➡️ Apple: https://podcasts.apple.com/us/podcast...
📞 Contact Us:
hello@vendocommerce.com
www.vendocommerce.com/contact
📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter
Protect Your Brand & SELL MORE!™
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode