VENDO - Amazon & Walmart Growth Experts
Walmart Strategic Partnerships: Incubation Team & Strategic Account Managers - VENDO Podcast Ep. 115
Jun 23, 2023
This podcast explores the latest Walmart updates, including the Incubation Team and Strategic Account Managers. They discuss site merchandising tactics, Walmart Marketplace traffic updates, and Walmart Fulfillment Services. The hosts also explain how VENDO supports brands on Walmart Marketplace and provide tips on working effectively with Strategic Account Managers. Additionally, they cover topics such as collaborating on beta programs, Sponsored Brand Flash Picks, and the White Glove Service. It's a must-listen for anyone interested in Walmart updates!
31:54
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Quick takeaways
- Walmart's website updates include a tile-based layout and cross-merchandising called 'tile takeover', aiming to enhance the marketplace assortment and improve the overall shopping experience.
- Working effectively with Walmart's Strategic Account Managers (SAMs) and building a strong partnership with them is crucial for success on the Walmart Marketplace.
Deep dives
Updates on Walmart's Website
The podcast episode starts by discussing the recent updates on Walmart's website. The host and guest highlight the improved user interface and user experience (UI/UX) design on the homepage. They describe the tile-based layout, which resembles a TikTok/Instagram shopping experience. The podcast also mentions the introduction of a new site merchandising tactic called 'tile takeover' that allows for cross-merchandising within different categories. Furthermore, seasonal events are emphasized, with a focus on Father's Day displays. Overall, the episode highlights Walmart's efforts to enhance the marketplace assortment and improve the overall shopping experience.
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